{{sellerTotalView > 1 ? __("sellers", {number: sellerTotalView}) : __("seller", {number: sellerTotalView}) }}, {{numTotalView > 1 ? __("items", {number: numTotalView}) : __("item", {number: numTotalView}) }}
free FREE

Change Your Zip Code

Inventory information and delivery speeds may vary for different locations.

Location History

{{email ? __('Got it!') : __('Restock Alert')}}

We will notify you by email when the item back in stock.

Cancel
Yami

Jingdong book

华章经典·管理:战略管理(珍藏版)

{{buttonTypePin == 3 ? __("Scan to view more PinGo") : __("Scan to start")}}

华章经典·管理:战略管理(珍藏版)

{{__(":people-members", {'people': item.limit_people_count})}} {{ itemCurrency }}{{ item.valid_price }} {{ itemCurrency }}{{ item.invalid_price }} {{ itemDiscount }}
Ends in
{{ itemCurrency }}{{ item.valid_price }}
{{ itemCurrency }}{{ priceFormat(item.valid_price / item.bundle_specification) }}/{{ item.unit }}
{{ itemDiscount }}
{{ itemCurrency }}{{ item.valid_price }} {{ itemCurrency }}{{ priceFormat(item.valid_price / item.bundle_specification) }}/{{ item.unit }} {{ itemCurrency }}{{ item.invalid_price }} {{itemDiscount}}
{{ itemCurrency }}{{ item.valid_price }}
Sale ends in
Sale will starts after Sale ends in
{{ getSeckillDesc(item.seckill_data) }}
{{ __( "Pay with Gift Card to get sale price: :itemCurrency:price", { 'itemCurrency' : itemCurrency, 'price' : (item.giftcard_price ? priceFormat(item.giftcard_price) : '0.00') } ) }} ({{ itemCurrency }}{{ priceFormat(item.giftcard_price / item.bundle_specification) }}/{{ item.unit }}) Details
Best before

Currently unavailable.

We don't know when or if this item will be back in stock.

Unavailable in your area.
Sold Out

Details

Full product details
Content Description

《华章经典·管理:战略管理(珍藏版)》弥补了实用技术与理论探讨的分歧,它研究的是普遍性,却能帮助企业解决实际问题,因此被视为“应用理论”的典范。安索夫创造性地将数学的逻辑论证方法引入了管理学领域,并用严谨的定义与假设分析在日趋动荡的经营环境下,企业和非营利组织应当如何根据实际情况做出理性的战略决策。《华章经典·管理:战略管理(珍藏版)》回答了以下一些关键问题:在动荡环境中有哪些组织行为模式?哪些因素决定了行为差异?哪些因素导致了成功或失败?哪些因素决定了行为模式的选择?组织从一种模式转变到另一种模式的过程是什么?
《华章经典·管理:战略管理(珍藏版)》将有效帮助今天的中国企业:系统弄清自己的位置;成熟界定自己的目标;明确需要为此采取的行动。
H.伊戈尔·安索夫用毕生精力构筑起了一套自成一格的战略管理分析框架,为管理科学分析独辟蹊径,阅读《华章经典·管理:战略管理(珍藏版)》能给一线管理者与管理研究者以全新的启示。
Author Description

H.伊戈尔·安索夫(H.Igor Ansoff),战略管理的奠基人。在公司战略和战略管理两个重要领域做出划时代贡献的安索夫,以83岁高龄在2002年7月14日法国革命纪念日这一天去世,世人瞩目。安索夫先出版了《公司战略》这本开创性著作,后又出版了另一本具有划时代意义的杰作《战略管理》,从此赢得“战略管理之父”的赞誉,名满天下。安索夫在早年生活中经历了许多复杂的动荡变化,这些复杂与动荡激起了他的斗志。1918年,安索夫出生于俄国的海参崴。他曾目睹了20世纪一场伟大革命的到来。1936年,安索夫一家来到美国,安索夫的抱负与才干在这里得以施展。在纽约,他用一年时间读完了中学。安索夫能讲俄语、德语及少许英语,语言及文化的差异并没有给安索夫带来理解上的障碍。他重视并尊重不同文化,以批判的态度吸收各种文化的精华。1948年,安索夫已获得机械工程硕士学位和应用数学博士学位。后来,他进入洛克希德公司担任管理工作,对经营状况欠佳的工程分部进行了整改,使其扭亏为盈。随后安索夫进入了学术界,他通过研究证明多元化公司制订统一战略计划要比各自为政能获得更好的效益。结合其成功的管理经验,这项研究使安索夫相信公司的系统化管理是公司成功的要素。从1983年起,除在美国国际商学院担任教授17年外,安索夫还担任世界各地许多大中型公司的顾问,包括飞利浦、通用电气、Gulf、IBM、Sterling 和西屋等公司,并得到高度评价。
Comments

★安索夫的预言已经成为事实。它经受住了时间的考验。本书是在各种不同商业环境和国家中得到实践证明的重要著作。也是为在日益复杂的商业环境中制定组织战略行为提供多学科综合方法的不朽著作。
——彼得·安东尼奥 石榴国际合伙人

★很遗憾。伊戈尔·安索夫离开了我们。但是,他的这本书永远是战略管理领域具有重要影响的著作,不但是在西方世界。而且在东方各国亦是如此。
——崔大龙博士 日本大阪女子学院教授

★安索夫的《战略管理》为我们开发和制定组织战略转变的有效方法提供了极其重要和严密的理论框架。它指导CEO和实践家把战略联盟、平衡计分卡和流程再造等重要方法及创新理论融会贯通。在当今的全球市场中取得重大成就。
——薛承本 安索夫亚洲管理总监 安索夫国际首席运营官

★伊戈尔·安索夫在其《战略管理》中提出的战略行为理论,既可以用于指导管理人员的实践活动,也是理论研究工作的基础。读者将为在这本著作中看到许多该领域的最新“发现”而感到惊奇。
——帕特里克·沙利文
埃林特国际大学荣誉退休教授

★《战略管理》是“安索夫山脉”的最高峰,它高耸入云。超越诸峰。刚开始“攀登”时读者可能会感到困难。甚至厌倦。但是。在几经尝试之后,你会发现努力换回来的是无尽的乐趣与回报。祝愿各位读者“登山成功”!
——中村元一 日本战略经营协会会长
Catalogue

丛书赞誉
出版说明
总序 席酉民
序言 中村元
特约纪念文章

第1章 导言
研究现状
本书的研究范围
前期研究

第2章 总体框架
环境适合型组织
ESO的任务
多重权力中心
模型概述

第3章 从历史视角看环境
工业革命
大量生产时代
大量营销时代
向后工业时代过渡
非营利组织的环境
主要趋势

第4章 预算行为模型
战略强度
环境依赖性
临界数量
预算组合

第5章 环境动荡模型
预计性
变化的新奇性
动荡逐步增强
组织智能的演变
动荡的级别
战略推力
游戏规则的影响

第6章 战略能力
行为的开放性
管理能力
总体管理胜任能力
后勤胜任能力
战略行事能力
战略能力的动力
战略绩效潜能模型

第7章 权力
权力结构的演变
权力动态模型

第8章 抱负与文化
抱负行为
绩效抱负的演变与制度化
文化与行为抱负

第9章 战略领导
战略领导的类型
合法性领导
决策领导
行动领导
战略经理的行为
环境感知
预期的沟通

第10章 战略选择模型
行动潜力和影响潜力
绩效预期模型
绩效抱负模型
战略推力的选择

第11章 转变行为
环境变化的滞后反应
领导对变化的反应
战略意外
社会惯性
战略漂移

第12章 行为转换模型
转换模式
转变触发
转变模式
转变行为的总体模型

第13章 基本公理
复杂性的认识论
基本公理
Book Abstract

《华章经典·管理:战略管理(珍藏版)》:
稳定/反应型文化被认为是内向的、厌恶风险的、抵制变革的。在另一个极端,探索/创造型文化乐意接受新信息、新影响,它们欢迎和追求变革。只要战略行动限于熟悉的范围,中间的预先型文化倾向变革,这在今天许多企业中都能找到。
在第7行我们试图用一句描述性词组描述各项文化,这些词组也许可以当做老手给组织中有抱负的新手的告诫。
从外部观察,大多数ESO表现出长期坚守的战略推力,周期性改变推力。因此给人留下这是内部稳定的同质文化造成的印象。在大多数非营利组织,在那些被称为“单一职能”的企业,如限于研发、批发销售,等等,内部观察者的确会发现同质文化。但是,在多职能企业,通常存在几种不同的文化。这种情况的出现是因为不同职能的技术需要不同类型的行为。因此稳定型和反应型文化对制造过程最合适,因为它们提供超长期生产经营的规模效益、分工效益和组织学习摊销效益。预先型和探索型行为对营销最合适,因为它们使企业对环境发展趋势、顾客的需求、竞争与反竞争变得敏感。因此我们可以说每项职能都有适合于它的战略工作文化。在表8.3的最后一行,我们说明了各个文化类型与典型的制造业企业中不同类型单位之间的匹配。
每个单位把其战略工作文化看做整个组织成功的关键的倾向是存在的。因此,它们不仅坚持其固有文化,而且试图破坏其他单位同类型的战略文化。生产单位希望整个组织保持稳定,营销单位希望组织预先反应,等等。
关于组织成功的这种自我中心的观点可以用下面的故事来说明。在飞机工业的繁荣时代,一个访问者到一家飞机制造商的办公室参观,发现办公室的墙上贴着一连串各种漫画。在营销办公室人们会看到一幅飞机图画,画面是整个机身坐满了乘客,并由两个作为翅膀的操纵杆支撑着,下面装载两个极小的发动机。在推进办公室,人们会看到同样的机身,全是发动机,由唯一的动力设备支撑着。在其他专家办公室你也能看到类似的偏见观点。表8.3可以用于两个方面:确定关键个体的个人行为偏好和确定由共同工作文化产生的集体偏好。在两种用途中,偏好都影响ESO的抱负:个体和集体试图影响ESO的其余人与其偏好一致,根据它们达到的程度判断他们的成功,遇到失败的情况会发动战略行为的变革。
因此,我们可以说,每个ESO都有两种不同类型的抱负:代表某种结果的绩效抱负和代表某种行为的行为抱负。各个单位能否成功地把其抱负强加于ESO取决于他们的权力。在绩效导向的ESO,这种权力产生自被看做对ESO的成功最重要的单位。正是因为这个理由,生产文化(在商业研究文献中称为“生产智力”)在1900—1940年期间支配工商企业。20世纪40年代以后,当营销出现并成为成功的关键时,“营销智力”开始取代生产智力。这种向营销优势的转变是缓慢而痛苦的,伴随着生产和营销之间的政治斗争。斗争的发生部分是因为生产经理们坚持他们的观点,生产导向是继续成功的关键。但它也反映了生产经理们行为偏好抱负的力量,保持稳定型/反应型战略行为,即使它意味着赢利下降。
向营销智力的转变逐渐地扩展,营销成为权力中心。在有些企业,当渴望权力的营销经理们战胜了“守旧的”生产经理时,转变出现了。在其他方面,变革是由董事会中的担心收入减少的外部专家触发的。在相当多情况下,它利用生存危机向占有牢固地位的生产导向的管理阶层抢夺权力。
权力向营销转变经常引起动荡。在最近复杂的环境中,成功的获得不再靠特定工作文化的优势。企业不仅需要保持高效率生产的足够稳定性,也需要具有对变化和环境反应的足够开放性。在这种情况下钟摆的摆动逐渐向中心靠拢。不是让一种职能文化支配行为,总体管理创造了能使生产和营销一起经营的环境。这两种文化的交融通常叫“总体营销观念”。
因此同质内部文化的外部印象可能正确也可能不正确。在其内部工作职能在技术上无差别的ESO中,战略文化可能是一致的和普遍的。在其工作是例行的书面流程的非营利ESO中,这种情况也是可能的。但在医院、大学或综合性制造企业,通常有几种不同的工作优势战略文化(例如医生的、护士的、行政管理人员的、实验室技术专家的)。每种文化都试图影响ESO其余人的行为抱负。
……

Specifications

Brand Jingdong book
Brand Origin China

Disclaimer

Product packaging, specifications and price are subject to change without notice. All information about the products on our website is provided for information purposes only. Please always read labels, warnings and directions provided with the product before use.

View Full Terms of Use
Add to favorites
{{ $isZh ? coupon.coupon_name_sub : coupon.coupon_ename_sub | formatCurrency }}
{{__("Buy Directly")}} {{ itemCurrency }}{{ item.directly_price }}
Quantity
{{ quantity }}
{{ instockMsg }}
{{ limitText }}
{{buttonTypePin == 3 ? __("Scan to view more PinGo") : __("Scan to start")}}
Sold by JD@CHINA
Ship to
{{ __("Ship to United States only") }}
Free shipping over 69
Genuine guarantee

Added to Cart

Keep Shopping

More to Consider

{{ item.brand_name }}

{{ item.item_name }}

{{ item.currency }}{{ item.market_price }}

{{ item.currency }}{{ item.unit_price }}

{{ item.currency }}{{ item.unit_price }}

Coupons

{{ coupon.coupon_name_new | formatCurrency }}
Clip Clipped Over
{{ getCouponDescStr(coupon) }}
{{ coupon.use_time_desc }}
Expires soon {{ formatTime(coupon.use_end_time) }}

Share this item with friends

Cancel

Yami Gift Card

Get this exclusive deal when paying with gift card

Terms and Conditions

Gift card deals are special offers for selected products;

The gift card deals will automatically be activated if a customer uses gift card balance at check out and the balance is sufficient to pay for the total price of the shopping cart products with gift card deals;

You will not be able to activate the gift card deals if you choose other payment methods besides gift card. The products will be purchased at their normal prices;

If your account balance is not enough to pay for the products with gift card deals, you can choose to reload your gift card balance by clicking on the Reload button at either shopping cart page or check out page;

Products that have gift card deals can be recognized by a special symbol showing 'GC Deal';

For any additional questions or concerns, please contact our customer service;

Yamibuy reserves the right of final interpretation.

Sold by Yami

Service Guarantee

Yami Free Shipping over $49
Yami Easy Returns
Yami Ships from United States

Shipping

  • United States

    Standard Shipping is $5.99 (Excluding Alaska & Hawaii). Free on orders of $49 or more.

    Local Express is $5.99 (Available in Parts of CA, NJ, MA & PA). Free on orders of $49 or more.

    2-Day Express (Includes Alaska & Hawaii) starts at $19.99.

Return Policy

Yami is committed to provide our customers with a peace of mind when purchasing from us. Most items shipped from Yamibuy.com can be returned within 30 days of receipt of shipment (For Food, Beverages, Snacks, Dry Goods, Health supplements, Fresh Grocery and Perishables Goods, within 7 days of receipt of shipment due to damages or quality issues; To ensure that every customer receives safe and high-quality products, we do not provide refunds or returns for beauty products once they have been opened or used, except in the case of quality issues; Some products may have different policies or requirements associated with them, please see below for products under special categories, or contact Yami Customer Service for further assistance).
Thank you for your understanding and support.

Learn More

Sold by Yami

Terms and Conditions of Yami E-Gift Card

If you choose “Redeem automatically” as your delivery method, your gift card balance will be reload automatically after your order has been processed successfully;

If you choose “Send to Email”as your delivery method, the card number and CVV will be sent to the email address automatically;

Any user can use the card number and CVV to redeem the gift card, please keep your gift card information safely. If you have any trouble receiving email, please contact Yami customer service;

Yami gift card can be used to purchase both Yami owned or Marketplace products;

Yami gift card will never expire;

Yami gift card balance does not have to be used up at once;

All rights reserved by Yami.

Return Policy

Gift card that has already been consumed is non-refundable.

Sold by JD@CHINA

Service Guarantee

Yami Free Shipping over $49
Yami Easy Returns
Yami Ships from United States

Shipping

  • United States

    Standard Shipping is $5.99 (Excluding Alaska & Hawaii). Free on orders of $49 or more.

    Local Express is $5.99 (Available in Parts of CA, NJ, MA & PA). Free on orders of $49 or more.

    2-Day Express (Includes Alaska & Hawaii) starts at $19.99.

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

Sold by JD@CHINA

Service Guarantee

Yami Cross-store Free Shipping over $69
Yami 30-days Return

Yami-China FC

Yami has a consolidation warehouse in China which collects multiple sellers’ packages and combines to one order. Our Yami consolidation warehouse will directly ship the packages to your door. Cross-store free shipping over $69.

Return Policy

You may return products within 30 days upon receiving the products. Sellers take responsibilities for any wrong shipment or missing items. Packing needs to be unopened for any other than quality issues return. We promise to pack carefully, but because goods are taking long journey to destinations, simple damages to packaging may occur. Any damages not causing internal goods quality problems are not allowed to return. If you open the package and any quality problem is found, please contact customer service within three days after receipt of goods.

Shipping Information

Yami Consolidation Service Shipping Fee $9.99(Free shipping over $69)

Sellers in China will ship their orders within 1-2 business days once the order is placed. Packages are sent to our consolidation warehouse in China and combined there. Our Yami consolidation warehouse will directly ship the packages to you via UPS. The average time for UPS to ship from China to the United States is about 10 working days and it can be traced using the tracking number. Due to the pandemic, the delivery time may be delayed by about 5 days. The package needs to be signed by the guest. If the receipt is not signed, the customer shall bear the risk of loss of the package.

Sold by JD@CHINA

Service Guarantee

Free shipping over 69
Genuine guarantee

Shipping

Yami Consolidated Shipping $9.99(Free shipping over $69)


Seller will ship the orders within 1-2 business days. The logistics time limit is expected to be 7-15 working days. In case of customs clearance, the delivery time will be extended by 3-7 days. The final receipt date is subject to the information of the postal company.

Yami Points information

All items are excluding from any promotion or points events on Yamibuy.com

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

Yami

Download the Yami App

Back Top

Recommended for You

About the brand

Jingdong book

为您推荐

Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折

Reviews{{'('+ commentList.posts_count + ')'}}

Have your say. Be the first to help other guests.

Write a review
{{ totalRating }} Write a review
  • {{i}} star

    {{i}} stars

    {{ parseInt(commentRatingList[i]) }}%

Yami Yami
{{ comment.user_name }}

{{ showTranslate(comment) }}Show Less

{{ strLimit(comment,800) }}Show more

Show Original

{{ comment.content }}

Yami
Show All

{{ formatTime(comment.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ comment.likes_count }} {{ comment.likes_count }} {{ comment.reply_count }} {{comment.in_user==uid ? __('Delete') : __('Report')}}
Yami Yami
{{ comment.user_name }}

{{ showTranslate(comment) }}Show Less

{{ strLimit(comment,800) }}Show more

Show Original

{{ comment.content }}

Yami
Show All

{{ formatTime(comment.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ comment.likes_count }} {{ comment.likes_count }} {{ comment.reply_count }} {{comment.in_user==uid ? __('Delete') : __('Report')}}

No related comment~

Review

Yami Yami

{{ showTranslate(commentDetails) }}Show Less

{{ strLimit(commentDetails,800) }}Show more

Show Original

{{ commentDetails.content }}

Yami
Show All

{{ formatTime(commentDetails.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ commentDetails.likes_count }} {{ commentDetails.likes_count }} {{ commentDetails.reply_count }} {{commentDetails.in_user==uid ? __('Delete') : __('Report')}}

Please write at least one word

Comments{{'(' + replyList.length + ')'}}

Yami Yami

{{ showTranslate(reply) }}Show Less

{{ strLimit(reply,800) }}Show more

Show Original

{{ reply.reply_content }}

{{ formatTime(reply.reply_in_dtm) }}

{{ reply.reply_likes_count }} {{ reply.reply_likes_count }} {{ reply.reply_reply_count }} {{reply.reply_in_user==uid ? __('Delete') : __('Report')}}

Please write at least one word

Cancel

That’s all the comments so far!

Write a review
How would you rate this item?

Please add your comment.

  • A nice nickname will make your comments more popular!
  • The nickname in your account will be changed to the same as here.
Thanks for your review
Our community rely on great reviews like yours to find the best of Asia.

Report

If you find this content inappropriate and think it should be removed from the Yami.com site, let us know please.

Cancel

Are you sure to delete your review?

Cancel

You’ve Recently Viewed

About the brand

Jingdong book