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Jingdong book

妙笔生花的秘密：商务写作新规则

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Jingdong book

妙笔生花的秘密：商务写作新规则

Name: 妙笔生花的秘密：商务写作新规则
Brand: Jingdong book
SKU: 3102015801
Price: 25.55 USD
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“《妙笔生花的秘密——商务写作新规则》富含改善各种商务写作沟通的深刻见解。从日常的信件、电子邮件、报告，网站的内容、建议书和新媒体，你会发现作者给出的真知灼见会使你写下的文字字字珠玑。这是一笔以简洁、易于阅读的方式写下的宝贵财富，总会让你爱不释手。”
——JerryAllocca（COREInteractive公司总裁）
“书中充满清晰、实用的原则和举例，《妙笔生花的秘密——商务写作新规则》是希望自己的写作富有成效的商务人士必不可少的指南。这本有益的参考书消除了人们把手指放到键盘上的恐惧心理。就把它放在你的办公桌上吧，因为在工作时，你一定会用到它。”
——JulieFreeman（美国广播公司ABC总裁）
“《妙笔生花的秘密——商务写作新规则》的作者知道，你真正的商务能力是通过电子邮件、备忘录、文件和报告传达给你的同事和客户的。如果你的写作单调、老套、难以理解或相互矛盾，你就要好好地改变一下写作方式了。这本鲜明、简洁、有用的书会为你提供一步一步的指导，帮你创作出在当今竞争激烈的商务环境中必须具有的、清晰且令人印象深刻的写作。”
——DeborahK．Herrrtan（BuildingLongIsland创刊人和出版商）

Content Description

良好的商务写作能力是当今职场每一个人都应该具备的一项基本技能。不管身处哪个领域，优秀的写作者往往更容易获得提升。而且，许多企业领导者的写作能力都很棒，这也不是偶然的。对于一个想获得成功的人来说，写作具有与面对面沟通同样重要的作用。作者根据自身多年的工作实践经验，总结出52条如何进行高质量商务写作的技巧。这些技巧都简单易行，切实有效，可以帮助学习者有效提高商务写作技能。《妙笔生花的秘密：商务写作新规则》既可用于有意提高写作技能的职场人士的个人学习，也可用于员工集体培训。

Author Description

纳塔莉·卡纳沃尔（Natalie Canavor）为纽约很大的教育机构创建了四个全美发行的，涉及商务、专业受众以及定向传播的杂志。
克莱尔·迈罗维茨（Claire Meirowitz），获奖作家，是多家主要商务出版社的项目经理和文字编辑。
纳塔莉和克莱尔共同拥有并合作经营C&M商业写作服务公司

Comments

“《商务写作新规则的秘密》富含改善各种商务写作沟通的深刻见解。从日常的信件、电子邮件、报告，网站的内容、建议书和新媒体，你会发现作者给出的真知灼见会使你写下的文字字字珠玑。这是一笔以简洁、易于阅读的
方式写下的宝贵财富，总会让你爱不释手。”
——Jerry Allocca
COR EInteractive公司总裁

“一种我们这个时代的风格特点……，针对电子邮件、宣传材料或印刷品等，提供了易于与现代读者进行思想交流的、循序渐进的建议。”
——Susan Gilbert
Interactive Elements公司总裁

“今天的商务人士必须具备清楚而有说服力的沟通能力。我们现在往往只以书面沟通为基础进行判断。《商务写作新规则的秘密》会让你成为更好的沟通者。这里有大量丰富的举例、要点以及易于遵循的指南。书中含有大量睿智的建议，可以立即在电子邮件、信件、报告、网页和社会媒体上应用。如果你想迅速提高你的写作能力，那就读读这本书吧！”
——Victor Urbach
Optran集团总裁、The Urbach Letter出版人

“时代已经改变，商业经营方式也已经发生改变。《商务写作新规则的秘密》确实提供了大量当今商务沟通中必备的“秘密武器”。它涵盖了如电子邮件和社会媒体在内的各个领域。它是一本初入职场、寻求升职甚至是那些刚开始创业的人需要阅读的书。它也是我的销售团队急切想要阅读的书！”
——Jim Josephson
Energy AdvantageInc．美国销售部副总裁

“书中充满清晰、实用的原则和举例，《商务写作新规则的秘密》是希望自己的写作富有成效的商务人士必不可少的指南。这本有益的参考书消除了人们把手指放到键盘上的恐惧心理。就把它放在你的办公桌上吧，因为在工作时，你一定会用到它。”
——Julie Freeman
International Associationof Business Communicators
美国广播公司（ABC）总裁

“我所有的客户都拿到了这本《商务写作新规则的秘密》，它包含了很多实用的窍门，这些窍门就连有经验的作家都会采用。这本书中的内容很容易读懂，但不要因此而被蒙蔽。我的新格言是：‘这能口语化吗？’”。
——Karen Susman
The Networking Toolbox TM的发言人、培训师和作家

“商务需要沟通，纳塔莉和克莱尔给了我们一种至关重要的和宝贵的工具。无论你是在写一封简单的电子邮件，还是价值几百万美元的提议书，这本《商务写作新规则的秘密》都必须好好读一下。”
——Jeaf Goldberg
专业演讲人，培训师、教练和作家

“《商务写作新规则的秘密》的作者知道，你真正的商务能力是通过电子邮件、备忘录、文件和报告传达给你的同事和客户的。如果你的写作单调、老套、难以理解或相互矛盾，你就要好好地改变一下写作方式了。这本鲜明、简洁、有用的书会为你提供一步一步的指导，帮你创作出在当今竞争激烈的商务环境中必须具有的、清晰且令人印象深刻的写作。”
——Deborah K．Herrrtan
Building LongIsland创刊人和出版商

“良好的写作始于良好的思考。这本书告诉你如何能做到二者兼顾——一种对我们的电子文件写作非常有效的方式。”
——Peter Krass
Petros ConsultingLLC总裁

“《商务写作新规则的秘密》为21世纪进行有效而实用的商务写作而写，它是一本精心打磨的实践指导用书之一。卡纳沃尔和迈罗维茨生动的书写，为当今不断发展和快节奏的全球化社会中的平面媒体和数字媒体，提供了一种有说服力的沟通工具。”
—JessicaMc AleerDecatur
St.Joseph's College LongIsland Campus公共关系经理

Catalogue

秘密1大多数人把写作目的弄错了
秘密2如果你能说出来，你就能写出来
秘密3舍弃旧规则，使用新规则
秘密4计划能点石成金
秘密5透过表象看本质，实现你的目标
秘密6开门见山：将结论放在前面
秘密7以“我”为中心来传达信息会失败
秘密8人各不同，写作要有所区别
秘密9语气决定信息传达的成败
秘密10洞悉内容是关键
秘密11忘掉大纲——组织你自己的想法
秘密12如何组织文章是作者个人的选择
秘密13你发送的每封邮件都会有心理影响
秘密14有效的信件，有力的开场白
秘密15要想获得成功，务必全面阐述，勿忘“投石问路”
秘密16目标和受众对象决定信息沟通的最佳方式
秘密17最好的作者不在于写，而在于改
秘密18把握节奏，注重过渡，使写作流畅生动
秘密19以少胜多
秘密20被动思维和行业术语干扰写作的清晰度
秘密21解决写作问题无需深厚的语法功底
秘密22在当今的快车道上用电子邮件交流要有震憾力
秘密23写好主题词，“芝麻开门” 来
秘密24电子邮件的“要” 与“不要”
秘密25要舍得花时间写好工作进度报告
秘密26信件没有消失，人们需要信件
秘密27信件能增进关系
秘密28求职信事关重大，切勿坐失良机
秘密29写好报告，促进行动
秘密30组织复杂的项目并没有那么难
秘密31精心制作的建议书能制胜
秘密32采用信函形式可以让你绕开建议书
秘密33申请人和投资人的“使命” 是申请资助的立足之本
秘密34写作是竞争对手网站中缺失的因素
秘密35关键词支撑网站，内容决定流量
秘密36在网站主页上完整清晰地展现自己
秘密37博客和社会媒体是强大的商务工具
秘密38给自己写博客，要做到真实可信，小心谨慎
秘密39良好的商务博客是把利剑
秘密40推特和短信：自我编辑的终极挑战
秘密41电子通讯要专注营销，强化品牌效应
秘密42好的幻灯片不光要制作漂亮，也要写得漂亮
秘密43出色的简历重点讲成绩，而不是责任
秘密44传单是简易可行并能用于多种场合的宣传工具
秘密45考虑采用公关和发布新闻稿的形式，值得！
秘密46写文章能促进你的职业发展
秘密47虚拟网络提供了自主出版权
秘密48好标题大大有助于你的写作
秘密49讲究技巧的采访是一种重要但却未被认识到的商业资产
秘密50读者遍布全球：不要迷惑读者
秘密51清晰近于美德
秘密52你自己可以跳出语法陷阱

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