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Jingdong book

弱势企业管理：财务管理

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Books Management Financial Management
Jingdong book

弱势企业管理：财务管理

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弱势企业也要有预算、预算的作用、忽视内部控制是弱势企业的通病、弱势企业内部控制的常见缺陷、预算的编制程序和编制方法、如何做好预算目标和实际执行指标的差异分析等。
Catalogue

第一章 弱势企业与财务管理／1
第一节 弱势企业更加需要财务管理／1
财务管理不善是弱势的根源之一／1
良好的财务管理是企业发展的坚实后盾／3
第二节 弱势企业财务管理的常见问题／5
没有财务管理的基本环境／5
缺乏足够的资金／7
融资困难／9
资金周转不畅／11
财产浪费严重／14
容易陷入财务危机／15
投资没有科学性／16

第二章 弱势企业如何做好财务管理／19
第一节 要有合格的会计人员／19
必须配备合格的会计人员／19
合格的会计人员应该具备哪些技能／22
弱势企业怎样使用会计／23
第二节 要有出色的财务经理／25
财务管理和财务会计的区别／25
出色的财务经理应具备什么素质／27
第三节 要有具备理财知识的经理人／29
经理人应该具备必要的财务知识／29
经理人如何阅读和分析会计报表／31
经理人必备的理财观念／43

第三章 弱势企业如何突破融资困境／47
第一节 充分挖掘企业内部融资的潜力／47
企业内部融资概述／47
扩大企业的盈利／48
盘活资产／51
合理利用信用资金／54
第二节 弱势企业如何获得银行支持／57
熟悉银行的有关政策／57
改善企业经营状况／62
提高企业信誉／64
银行也要货比三家／66
第三节 弱势企业如何吸收直接投资／69
吸收直接投资概述／69
如何做好吸收直接投资的决策／70
如何吸引投资者／72
第四节 弱势企业如何发行股票／73
中小企业创业板市场／73
中小企业创业板市场的特点／75
公开发行上市对弱势企业有什么好处／78
弱势企业上市发行股票的过程／80
弱势企业发行股票应注意的问题／84
第五节 弱势企业的非常规融资渠道／86
员工入股／86
高风险高回报的风险投资／89
融资租赁／101
典当融资／106
票据融资／109
第六节 制定最佳融资决策／112
要有科学的融资计划／u2
保持合理的融资结构／115
降低融资成本／119
弱势企业常见的融资误区／122

第四章 弱势企业如何避免资金周转不灵／125
第一节 管理好现金流／125
不仅要看收入的数量，更要注意收益的质量／125
为什么现金如此重要／129
现金的循环／132
现金流的重要性／135
如何管好你的现金流／137
第二节 做好现金预算／140
现金预算是治理资金周转不灵的一剂良药／140
怎样做现金预算／142
现金周转出现困难时的对策／145
第三节 如何管好存货／146
企业为什么需要存货／146
存货过多的弊端／147
如何降低库存／148
保持多少存货最合适／150
存货的ABC管理法／152
第四节 如何管理应收账款／154
应收账款管理的重要性／154
应收账款管理应注意的问题／156
如何减少坏账损失／166

第五章 弱势企业如何做好预算与控制／171
第一节 预算与控制并非大企业的专利／171
弱势企业也要有预算／171
预算的作用／172
忽视内部控制是弱势企业的通病／175
弱势企业内部控制的常见缺陷／176
第二节 弱势企业如何做好预算／178
预算的编制程序和编制方法／178
如何做好预算目标和实际执行指标的差异分析／184
预算应注意的问题／186
第三节 企业内部控制概述／190
内部控制的作用／190
良好的内部控制应该具备的条件／192
第四节 弱势企业应重点注意的内部控制／194
现金和银行存款的内部控制／194
采购业务的内部控制／199
销售业务的内部控制／205
做好财产清查／211
弱势企业的内部控制应注意的问题／216

第六章 弱势企业如何避免财务危机／219
第一节 了解财务危机发生的原因／219
为什么企业会在蓬勃发展的时候倒闭／219
……
第七章 弱势企业如何实现良性扩张
参考文献
Book Abstract

弱势企业要想发展壮大，加强市场营销工作，进行科技创新无疑是必要的，但是良好的财务管理同样重要。不少企业家把市场比作战场，很多人把战争的某些理念引入到市场竞争中来。企业开拓市场就好比在战场上冲锋陷阵，而企业的财务管理，就好比军事后勤工作。在现代战争中有一句名言就是“外行看战略，内行看后勤”。也就是说，后勤工作的好坏直接关系到战争的胜败。对于企业来讲，良好的财务管理工作同样是企业参与竞争，发展壮大的坚实后盾。
财务管理是从财务会计体系中分离出来的一门新兴的综合性的应用学科。财务管理具有相对独立而又有比较完整的理论、方法体系，它是以现代管理科学为基础、以提高企业经济效益为目的，通过一系列专门方法，利用财务会计提供的资料及其他有关资料进行整理、计算、对比和分析，使企业各级管理人员能据此对日常发生的一切经济活动进行规划与控制，并帮助企业领导做出各种专门决策的一整套资讯处理系统。目前，财务管理正以全新的面貌展现在现代企业管理的广阔领域之中。
财务管理的主要内容涉及三个方面：
第一。盈利管理。企业的根本目的就是盈利，企业必须盈利，才有存在的价值。企业的盈利是通过资金的循环来实现的，企业用资金购买原材料，将其加工成产品，将产品销售出去换成现金，从而实现盈利。财务管理工作就是科学地管理资金及其循环。
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