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Jingdong book

外经贸英语

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外经贸英语

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《外经贸英语》共分国际金融、外经贸、市场营销、商务沟通共4个模块。 第一个模块是“重铸国际金融业的辉煌”,分别由金融、银行、证券、投资、保险5个单元组成,分析国际金融危机对世界经济的影响,提供如何利用最新的银行业务、如何运用成功的投资组合、如何掌握实用的证券策略、如何制定有效的保险计划等一系列新方案;
第二个模块是“彰显外经贸的实力”,分别由国际贸易知识、国际贸易实务、国际会展等3个单元组成,提出如何发挥世界贸易组织等机构的作用、如何促进我国的进出口贸易、如何利用国际会展业推动国际贸易的发展等一系列策略和实用商务活动方案;
第三个模块是“把握国际市场营销的新视角”,由广告、博客2个单元组成,提供企业如何利用最新广告传媒设计现代广告的理念和方案,同时,也提供如何运用现代企业的博客营销理念赢得利基市场的新途径;
第四个模块是“享受国际商务沟通的成果”,由国际谈判、互联网及电子商务2个单元组成,提供如何通过避免文化冲突促进有效商务沟通、实现国际贸易成功谈判,以及如何有效利用互联网发挥电子商务在国际贸易新一轮发展中的潜力等实际运作方案。
Author Description

卢思源 英国语言文学教授,1956年毕业于复旦大学外文系。上海市外文学会会长(1987—2002常务副会长、主持工作,2003—会长)、上海市科技翻译学会会长(1995—2004)、中国翻译协会第四届理事、“资深翻译家”(中国译协授予)、华东区六省一市外文学会协作组组长(2004— )、上海市社会科学联合会委员(1985—)、世界外语导学中心名誉顾问(1994— )、华东工业大学文理学院院长、上海理工大学外语学院院长兼上海—纽约联合语言学院院长(1987—2000)、上海市邦德学院外语分院院长、名誉院长(1999— )、上海大学国际商学院顾问教授(1991)、上海大学外国语学院顾问教授(1995)、上海铁道大学兼职教授(1996)、上海大学悉尼工商学院兼职教授(2003)、上海对外贸易学院外语学院客座教授(2004— )。
美国纽约市立大学皇后学院客座教授(1987—1988)、香港商务印书馆客座高级编审兼顾问(1992—1993,1995—1996)、香港Lango lT有限公司高级顾问(2000—2001)、新加坡卢氏教育文化公司总经理兼董事(2002—2003)、上海外语教育出版社特约编审(1996— )、北京高等教育出版社特约编审(2007— )、上海市翻译系列高级职务任职资格评审委员会委员兼英语学科评审组组长(1992—2000)、委员会主任委员兼英语学科评审组组长(2001—2004)。
Catalogue


前言
第一篇 重铸国际金融业的辉煌
第一单元 国际金融的光明前景
课文一 国际金融危机一瞥
课文二 美国的房市泡沫与金融市场
第二单元 银行新篇章
课文一 电子银行
课文二 五彩缤纷的银行业务
第三单元 证券业务
课文一 如何稳健投资国外股票市场
课文二 谨防证券诈骗
第四单元 投资组合
课文一 成功的投资策略
课文二 是全球失衡或是金融监管不力?
第五单元 保险方案
课文一 保险与理赔的基本原则
课文二 家庭保险
第二篇 彰显外经贸的实力
第一单元 外经贸知识
课文一 全球贸易分析
课文二 亚洲竞争力的崛起
第二单元 外经贸实务
课文一 如何促进国际贸易
课文二 全球贸易市场概观
第三单元 国际会展
课文一 迅速崛起的会展业
课文二 会展评估的范围和视角
第三篇 把握国际市场营销的新视角
第一单元 亮丽的广告圈
课文一 广告的变革
课文二 横幅广告
第二单元 博客营销新视野
课文一 博客的威力
课文二 博客营销一鸣惊人
第四篇 享受国际商务沟通的成果
第一单元 国际谈判
课文一 国际谈判的艺术
课文二 国际谈判的四大文化因素
第二单元 现代商务沟通
课文一 互联网和电子商务
课文二 新经济
附录
Ⅰ:课文参考译文
Ⅱ:练习参考答案
Book Abstract

For many months before September 2008, many businessjournals published commentaries warning about the financialstability and risk management practices of leading U." S. andEuropean investment banks, insurance firms and mortgage banksconsequent to the subprime mortgage crisis.
Beginning with failures caused by misapplication of risk controlsfor bad debts, collateralization of debt insurance and fraud, largefinancial institutions in the United States and Europe faced a creditcrisis and a slowdown in economic activity. The crisis rapidlydeveloped and spread into a global economic shock, resulting in anumber of European bank failures, declines in various stockindexes, and large reductions in the market value of equities andcommodities. Moreover, the de-leveraging of financial institutionsfurther accelerated the liquidity crisis and caused a decrease ininternational trade. World political leaders, national ministers offinanee and central bank directors coordinated their efforts toreduce fears, but the crisis continued. At the end of October,2008, a currency crisis developed, with investors transferring vastcapital resources into stronger currencies such as the yen, thedollar and the Swiss franc, leading many emergent economies toseek aid from the International Monetary Fund.
Introduction

随着全球经济自由化的进程不断推进和改革开放的进一步深入,我国的对外经济贸易正呈现出日新月异的发展态势,我国不仅成为世界第三大贸易国而且也成为美国最大的贸易伙伴国,目前,在WTO成员国中,已有77个国家承认我国的市场经济地位。作为世界通用语的英语是对外经济贸易交往中不可替代的载体,因此,培养外经贸英语复合型人才已成为我国高等院校人才培养的重大使命。
为了适应我国对外经贸全方位、多层次、宽领域的发展需要以及促进我国市场经济地位与世界进一步接轨,我国不少高校都对专业设置进行了相应的调整,据悉,目前已有700多所大专院校开设了外经贸英语、商务英语、金融英语等相关专业或课程,它们迎来了蓬勃发展的春天。我们编写这本《外经贸英语》旨在提供适合我国使用的外经贸英语阅读教材,有助于培养既懂得经贸实用知识,又掌握外贸英语交际能力,尤其是跨文化交际能力的复合型人才。
我们认为,外经贸英语如同其他的特殊用途英语(ESP)一样,有着独特的语言特征,其专业词汇和有关专业领域的普通常识都是决定外贸工作人员能否胜任工作的关键所在。

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