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Jingdong book

商务英语翻译

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Jingdong book

商务英语翻译

Name: 商务英语翻译
Brand: Jingdong book
SKU: 3104010091
Price: 42.07 USD
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Content Description

《商务英语翻译》共分上、下两篇。上篇共有三章，主要涉及了商务英语翻译的语言特点；下篇有九章，涉及了商务信函、广告、产品说明书、商务报告、法律文件及合同等各种文体的翻译。每章节都安排了有针对性的翻译练爿，为了使学生们使用方便，书中还给出了参考答案。

Catalogue

上篇商务英语翻译基础理论
第一章商务英语翻译概论
第一节综述
一、商务英语的定义
二、商务英语的特点
三、商务英语翻译的重要性
第二节商务英语翻译的标准
一、“信、达、雅”
二、“直译”与“意译”
三、翻泽的“三原则”
四、“功能对等”
五、“语义翻译”与“交际翻译”标准
第三节商务英语翻译的过程
一、分析
二、转换
三、重组
四、检验
第四节跨文化交际与商务英语翻译
一、环境文化
二、风俗文化
三、宗教文化
四、历史文化
第二章商务英语翻译技巧
第一节商务英语翻译技巧（一）英译汉
一、词汇的准确翻译
二、句子英汉翻译技巧
第二节商务英语翻译技巧（二）汉译英
一、浏汇的准确翻译
二、句子汉英翻泽技巧
第三章商务英语翻译的特点
第一节商务英语常用句型和结构翻译
一、被动浯态
二、祈使句
三、定语从句
四、非谓语动词
五、情态动词
六、长句
第二节商务英语常用术语翻译
一、音泽法
二、意译法
三、形译法
四、音、意兼顾译法
第三节商务英语中的数词翻译
一、万以上数字的翻泽
二、数量增加的翻泽
三、数量减少的翻泽
四、英语百分比和分数的翻泽
五、英国英语和美国英语在数字表达上的差异及其翻译
第四节商务英语缩略语的特点及翻译
一、缩略语概述
二、商务英语缩略语的语义演变
三、商务英语缩略语的句法功能
四、商务语境中的翻译策略
第五节商务英语中使用的介词的特点
一、转译
二、增泽
三、分泽
四、不译
五、反泽

下篇商务英语翻译实务
第四章公司规章制度的翻译
一、公司规章制度的种类
二、公司规章制度的语言和文体特点
三、公司规章制度的构成和格式
四、公司规章制度的翻泽
第五章商业广告的翻译
一、商业广告的种类
二、商业广告的语言和文体特点
三、商业广告的构成
四、商业广告的翻泽原则
五、商业广告的翻泽
第六章商务信函的翻译
一、商务信函的种类
二、商务信函的语言和文体特点
三、商务信函的构成和格式
四、商务信函的翻译
第七章公司介绍的翻译
一、公司介绍的语言和文体特点
二、公司介绍的构成
三、公司介绍的翻泽
第八章商品说明书的翻译
一、商品说明书的种类
二、商品说明书的语言和文体特点
三、商品说明书的构成
四、商品说明书的翻译
第九章商务法律文件的翻译
一、法律文件的语言和文体特点
二、法律文件的翻译
第十章商务合同的翻译
一、商务合同的语言和文体特点
二、商务合同的构成
三、商务合同的翻译
第十一章商务报告的翻译
一、商务报告的种类
二、商务报告的语言和文体特点
三、商务报告的构成
第十二章其他
第一节电子商务
一、电子商务邮件的种类
二、电子商务邮件的语言和文体特点
三、电子商务邮件的构成
四、电子商务邮件的翻译
第二节会议记录
一、会议记录的语言和文体特点
二、会议记录的构成
三、会议记录的翻译
第三节备忘录
一、备忘录的种类
二、备忘录的语言和文体特点
三、备忘录的构成和格式
四、备忘录的翻译
第四节电话留言
一、电话留言的语言和文体特点
二、电话留言的构成
三、电话留言的翻泽
第五节通知
一、通知的种类
二、通知的语言和文体特点
三、通知的构成
四、通知的翻译
第六节商务谈判
一、商务谈判的语言和文体特点
二、商务谈判的翻译

Book Abstract

2.商品说明书的文体特点商品说明书具有简洁性、专业性、客观性和规范性的特点简洁性：商品说明书通常使用标准且通俗易懂的语言、简单的结构，使普通的消费者一看就明白。简短的句式和通俗的语言可使消费者迅速获取信息，吸引他们对商品的注意，从而激起他们对该商品的兴趣。
专业性：很多商品说明书在实现其信息功能时，往往会用到产品的专业技术知识。例如在一台机器的说明书里，必须用专业术语标明该机器的每个部件名称，同时说明如何安装和操作该机器。再如，药品说明书里也会包含许多医学术语，如药品名称、药品成分、性状、功能与主治、禁忌症等等。
客观性：商品说明书不同于广告，必须对商品的特点、功能、使用方法、注意事项、副作用等各个方面加以客观说明，不能有任何的夸大、过分渲染、或刻意回避。如果商品说明书里所提供的信息含糊不清，难以理解，消费者就会失去对该产品的兴趣，不会产生购买欲望，更不会有购买行为。如果商品说明书里的信息与商品本身的性能相差甚远，消费者就会有一种被欺骗的感觉，他们会拒绝购买该产品。如果已经购买了该产品，他们也会要求退货或者要求赔偿损失。
规范性：商品说明书的语言规范、语气正式，描写程序和格式相对固定。
我们在翻译商品说明书时，要力求做到译文与原文在语言和文体上的对等。要努力使泽文简洁易懂，不要随意增加或减少译文的内容，在翻译专业术语时不能乱译，否则会大大影响翻译质量，妨碍原文信息在译文中的再现。商品说明书的构成
商品说明书一般包括商品的一般特征和具体特征。商品的一般特征是指商品的安装、使用、维修等。商品的具体特征是指商品的使用注意事项、基本原理、结构、安装调试步骤、使用、维修、故障／疑难排除、备件单等。
……

Introduction

《商务英语翻译》一书的编写宗旨是：遵循语言学习的客观规律，既要讲授系统的英语语言知识，又要培养学生实际运用商务英语的能力。尤其是在商务英语实务方面，力求选材广泛、应用性强、具有时代特征。
与其他“商务英语”教材相比较，《商务英语翻译》语言水平适中，特别适用于通过了大学英语四级考试的学生，这也使本书有了较广泛的读者群体。《商务英语翻译》共分上、下两篇。上篇共有三章，主要涉及了商务英语翻译的语言特点；下篇有九章，涉及了商务信函、广告、产品说明书、商务报告、法律文件及合同等各种文体的翻译。每章节都安排了有针对性的翻译练习，为了使学生们使用方便，书中还给出了参考答案。本书引用的材料大部分源于一些期刊、杂志、正规网站及某些知名公司现行使用的文书，并参考了相关的著作，在此我们深表谢意。

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Jingdong book

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