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Jingdong book

商务交际英语（上）

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Books Language Learning Occupation / Industry English

Jingdong book

商务交际英语（上）

Name: 商务交际英语（上）
Brand: Jingdong book
SKU: 3104053211
Price: 41.18 USD
Availability: OutOfStock

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Content Description

英语在国际商务活动中起着非常重要的作用。掌握用英语进行商务交际的能力，有利于在激烈竞争中占有先机，反之，将可能面临挫折和失望。“商务交际英语”课程选用《商务交际英语》作为教材，它涵盖了商务交际活动中的基本知识和技能，如：信函、备忘录／便笺、电子邮件和报告的写作技巧等，此外，《商务交际英语（上）》还讲授了一些当代商务理念、职业道德规范、批判性思维能力和团队精神，以及图表的运用、技术文件写作、客户服务、演示与会议、求职和多元文化工作环境中的交际等。

Catalogue

Preface
Acknowledoments
Commmcatino in Your Life
Communicatino in a Diverse Workplace
Writing with Style
Writing Memos and E-mail
Writing Letters to Your Clients and Customers
Writing Reports: A Complex Process Made Easy
Index to Vocabulary List
Answers to Checkpoinls
Solutions to End -of-Section Discussion Ouestions
Documenting other Sources: Citation Styles

Book Abstract

The Message
A message is composed of a set of symbols. These symbols can be verbalor nonverbal. Verbal symbols are words used when speaking or writing.Letters, memorandums, reports, brochures, catalogs, manuals, and annualreports are composed of verbal symbols. These symbols are also usedwhen speaking face-to-face or on the telephone, participating in aconference or meeting, or delivering a speech.
Nonverbal symbols such as gestures, posture, facial expressions,appearance, time, tone of voice, eye contact, and space alwaysaccompany verbal symbols. Whether you realize it or not, you usenonverbal symbols to send and determine attitudes.
All messages contain nonverbal symbols that help the receiverinterpret verbal symbols. If verbal and nonverbal symbols conflict,receivers generally believe the nonverbal symbols over the verbalsymbols. For example, a sales representative may say that your accountis very important but then keeps you waiting. The representativesnonverbal communication may cause you to question the representativessincerity, and you may decide to take your business elsewhere.

Introduction

英语在国际商务活动中起着非常重要的作用。掌握用英语进行商务交际的能力，有利于在激烈竞争中占有先机，反之，将可能面临挫折和失望。
“商务交际英语”课程选用《商务交际英语》作为教材，它涵盖了商务交际活动中的基本知识和技能，如：信函、备忘录／便笺、电子邮件和报告的写作技巧等，此外，本书还讲授了一些当代商务理念、职业道德规范、批判性思维能力和团队精神，以及图表的运用、技术文件写作、客户服务、演示与会议、求职和多元文化工作环境中的交际等。
在教材改编工作中，考虑到学生学习的需要，对原版教材内容和结构做了某些调整和删节，增加了中文注释、词汇表。
本套文字教材的特点如下：
易于阅读的语言和色彩丰富的标识：教学内容贴近生活，重要学习内容用显著标识标出，各章分成若干小节，有利于对学习内容的消化和吸收。丰富多彩的图片、数据和艺术处理提供了视觉帮助，有助于学生对教材内容的理解；
结合职业道德规范和跨文化交际理念的学习：为学生理解交际中需遵循各种职业道德规范和文化差异理念所带来的问题做出了提示，这部分内容标注在相关章节的旁注中。

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Brand

Jingdong book

Brand Origin

China

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