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都是英语惹的火(修订版)

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★《赚钱就这么简单》《超高价营销》作者、“中国天价培训师”刘克亚人生第一本自传。
★《都是英语惹的火(修订版)》一部最励志的个人发展档案、一部最传奇的青春奋斗历程。刘克亚用自己的精彩人生演绎了突破英语、开拓事业、改变命运之路!
★这是一个由激情和梦想浇构的故事,刘克亚的奋斗就是我们每个人的奋斗,刘克亚的成功也是我们的成功。
Content Description

《都是英语惹的火》以极具魅力的文笔,讲叙了中国“天价培训师”刘克亚的传奇历程:
一个从没有见过英语的乡下少年,中学在老师的鼓励下初步攻克英语关,名牌大学毕业后因不甘碌碌无为的工作发奋成为最新潮留学一族;从成功申请北美名校到进入全美第一的商学院,屈辱的“牛粪”事件反而促使他打开了一扇学习英语的大门;凭出众的英语表达能力和优秀的实战业绩成为全美50强企业的北美市场总监,然后回国开拓个人培训事业,短短几年成为网络营销的第一品牌……刘克亚用自己的精彩人生演绎了突破英语、开拓事业、改变命运之路!
这是一个由激情和梦想浇构的故事,除了学习英语的诀窍,刘克亚还毫无保留地为我们讲叙了他的事业成功之道、为人处世之道。
他的奋斗就是我们每个人的奋斗,他的成功也是我们的成功。
Author Description

刘克亚,1996年毕业于美国西北大学凯洛格(Kellogg)商学院,师从现代营销学之父——菲利普·科特勒(PhlipKotler)教授,获MBA学位。
2000年回国,创立表演英语,提出了“国际自由族”的生活方式,出版了超级畅销书《都是英语惹的火》(第一版),并接受中央电视台、《南方周末》、新浪网等50多家主流媒体的专访。
2008年,刘克亚先生又创立了克亚营销品牌,立志将英语和营销相结合,帮助年轻人快速打造国际自由族的理想人生。
短短几年,克亚营销已成为网络营销的第一品牌,重塑了数百万企业老板和营销精英的赚钱思维。他的畅销书《赚钱就这么简单》和《超高价营销》成为了中国创业者的必学绝技。他本人也因此被媒体和业界誉为营销魔术师和天价培训师。
如果你渴望获得克亚老师的营销绝技,了解他的最新创举,请关注他的微信公众号【克亚营销微课堂】,账号:KeyaWKT。
Catalogue

第一篇 童年:被英语遗忘的角落
第一章 记得当时年纪小,一口泥巴一口药
第二章 不是我没实力,只是自卑难以抗拒

第二篇 英语的第一把火:一千个出国的理由
第三章 迷茫的大学,迷茫的英语
第四章 国企小职员的伤心太平洋
第五章 唧唧复唧唧,托福GRE

第三篇 挺进北美:牛粪也有牛脾气
第六章 纽约不是天堂
第七章 你,中国牛粪!
第八章 其实呢,我是一个演员——百老汇“偷拳”记
第九章 “天哪!这些都是美国最好的商学院啊!”
第十章 “亲爱的汤姆克鲁斯先生,请您借给我8万美元……”

第四篇 英语的第二把火:顶级MBA美国金领
第十一章 凯洛格商学院:谈笑有巨贾,往来无白丁
第十二章 我在施贵宝做北美市场总监
第十三章 “HI!美国朋友们,我来教你们怎么说好英语”

第五篇 英语的第三把火:我成功,所以你成功
第十四章 满腹英文归何处?前度刘郎今又来
第十五章 美国口音:“国际自由族”的Password
第十六章 表演英语:表达自信,演义人生,英雄前程,语音为本
第十七章 我终于让千百双手在我面前挥舞
后记
刘克亚大事纪
Book Abstract

《都是英语惹的火(修订版)》:
一九六四年,我出生在颖河河畔。
宽阔的颖河南北大堤之间,有大约五公里的距离,一百来米宽的河道在大堤之间蜿蜒曲折地前行,一直消失在地平线的尽头。从大堤两侧向外看去,就是一马平川、一眼望不到头的辽阔平原。在大堤和河道之间的空地,被两岸的农民开垦成为养家糊口的田地。颖河千百年来就这样默默地流过安徽省阜阳县,这片贫瘠落后的土地。
夏季的傍晚时分,夕阳的余辉把颖河清澈的水面变成金黄薄纱的时候,也正是大堤北岸不远,百十来户农民停止一天辛苦劳作的时候,他们扛着锄头、牵着耕牛回到他们的小村。
在颖河北岸有很多这样的小村子,远看诗情画意,房屋错落有致;近看歪歪扭扭,村舍好像一个顽皮儿童用橡皮泥捏出来的一样。而那些居住在这里的村民们,也都是破衣烂衫、面有菜色,身上的土布是自家女人的针脚,补丁摞补丁,几乎没有人穿缝纫机缝过的布料。
我们那个村在中华人民共和国的行政区划上的正式名称是安徽省阜阳地区阜阳县苏屯公社新集大队刘大庄生产队,在无论多大的地图上,都是不可能找到这个点的。
在近代的中国历史上,安徽总能算是穷得数一数二的省份,阜阳地区则是安徽最困难的地区,苏屯公社和新集大队又几乎是这些贫穷地区中的“佼佼者”。
那时候住的那些茅草房顶泥屋子,都是干打垒——用两块木板竖起来,中间填上泥巴和麦秸的混合物,等泥干透了以后,把木板撤掉,一堵墙就算完成了,四堵墙都如法炮制,再找一根原木料,随便砍砍枝权,架在墙上,再苫上茅草——这些村民得以安身立命的家都是这样完成的。要是下起雨来就不得了,尤其到晚上的时候,人已经睡下了,屋里必定开始漏水,没办法人们只能爬起来,点着油灯开始屋内大搬家,几乎是雨下多久,搬家就进行多久。
这里的农民,每天吃两顿饭,晚上早早就睡下了,这是为了抵抗饥饿。除了那些路过但从不停留的驳船,进出新集唯一的办法是通过那条守护着村民们的大堤,但是这条路走不了机动车,除了人们的两条腿,就只能走自行车了,而那时候的自行车大约一百元钱一辆,一家人赶前赶后忙活一年,不吃不喝才可以弄下一辆。
这里的闭塞和穷困就是这样延续着,年复一年、日复一日。出生在一个穷地方对于一个人的命运来说不一定是一种不幸,但是幼时大病恐怕就是不折不扣的命犯天狼了。
不到一岁的时候,有一个大热天,娘把门板拆下来——农村的门板安装简易,说拆就拆——架在两个板凳上,放在屋门口,我悠闲自得地躺在这个离地面一米多高的“凉床”上乘凉,把进屋的门堵了个严严实实。不巧我的姑姑要进门,她看见了门板和睡在上面的我,跨又跨不过去,就小心翼翼地想从一侧把门板抬起一个角度,结果我从架起一米多高的门板上来了一个自由落体。更惨的是,我和地面亲密接触的位置上不知道谁撂了一面梳妆镜在那里,不到一岁的小孩子虽然一点点重,但足以砸碎一面镜子,屁股上登时就鲜血直流。
屁股上的外伤倒是很快就好了,但是出事以后一个月,这次意外产生了让人意想不到的严重后遗症——我开始抽风,口吐白沫、四肢抽搐、不省人事,惨不忍睹。最开始的时候我的抽风还是两三天发作一次,到了后来,发展成了一天一次。
自从我第一次抽风,我们家就再也没有安生过。
每次发作,爹就抱着我,赶到八公里外的苏屯医院,我害病前前后后花掉了家里四五百块钱,这么一笔巨款对于一个新集的农民家庭是个什么负担可想而知。
在我之前,家里已经有一个孩子夭折,所以我的性命对他们来说更加宝贵,娘的心里尤其难过,第一个孩子已经没了,第二个又是这样,不知道哪一天就会抽风抽死,心中的绝望难过可想而知。家里为了给我看病,什么招都用了,那时候在农村,大家相信孩子如果有点病,认一两个干爹是很有效的祛邪方法,我病情的严重让我有了至少一村子的干爹。巫婆神汉也请来过不少,叮叮当当,大做法事。
但我的病坚定不移地月月犯,天天犯。
终于有一天傍晚,沿着大堤一个人骑着车风风火火地往新集赶来,这是爹的好朋友,也是我诸多干爹当中最重要的一个。他是附近的一个赤脚医生,因为爹带着我四处求医问药,也就自然而然地和他相熟起来。这一天他急急忙忙地沿着大堤骑行过来,因为太着急;快到我家的时候结结实实地摔了一跤,车子甩出去五六米远,他好像也顾不得疼,爬起来就往我家的方向直跑过来,到我家门口的时候,大声叫着我爹的名字,说是老天眷顾,小孩子得救了。
原来他找到了治我病的特效药,三颗白色的蜡封大药丸,爹自然是高兴过后有所怀疑,问干爹,这药能行吗?干爹的回答立刻让我爹犯了愁。他说,一般情况下,这是治疗小儿惊厥的特效药,吃一颗就能好,如果吃一颗好不了,就吃第二颗,但是此时服药的孩子多半会变成傻子,要不要吃这个药,你看着办吧。
……

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