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Jingdong book

下一个“比尔盖茨”：扎克伯格

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Jingdong book

下一个“比尔盖茨”：扎克伯格

Name: 下一个“比尔盖茨”：扎克伯格
Brand: Jingdong book
SKU: 3107000871
Price: 27.26 USD
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本书从梦想、眼界、奋斗、决断、机遇、创新等十一个不同的方面诠释了马克·扎克伯格的创业传奇，进一步了解他是如何成就自己的梦想、自己的事业。让我们共同走进马克·扎克伯格的世界，了解辉煌闪耀背后的故事。

扎克伯格拥有的不只是金钱和地位。从这本书中读者会知道一个成功者所应具备的品质。

Content Description

2010年，他被评为《时代》周刊的年度风云人物，也是自1927年以来《时代》周刊年轻的年度人物。他完成了一项此前人类从未尝试过的任务：将全球五亿多人口联系在一起，并建立起社交关系。他是年仅26岁的创业先锋。

2011年，他以135亿美元资产登上福布斯榜，排名52位。他夺得《福布斯》评选的十位年轻的亿万富翁榜首的宝座。他是年轻的亿万富翁。

作为Facebook的创始人马克·扎克伯格有着许多的美誉，如“盖茨第二”、“新时代的天才”、“下一个‘乔布斯’”等等。为什么他能取得这样骄人的成绩呢？这是因为他对待财富、对待事业、对待生活的良好心态。从他的身上，我们看到的是满满的“正能量”和积极的人生态度。

Author Description

刘继斌，畅销书作者，青年演说家。中国装饰企业内训标准制定者；中国装饰企业执行落地服务先锋；中国企业内训定制系统创始人。

Catalogue

第一章 “追梦少年”扎克伯格

第一节每个人的童年都有梦想003

第二节扎克伯格是个“网虫”007

第三节成功的蜕变011

第四节不要让梦想成为空谈015

第五节兴趣作基石，事业筑高楼020

第六节让梦想成为一生的追求025

第二章用扎克伯格的眼界看未来

第一节用超前意识赢在起跑线031

第二节持续发展，护好根基036

第三节保持领先，只给他人看背影041

第四节停滞不前就是倒退045

第五节视野有多远，事业就能走多远050

第三章扎克伯格的奋斗历程

第一节坚持自己的信念055

第二节专注于当下的事业060

第三节不惧困难，奋战到底065

第四节失败后不气馁，做到绝地反击071

第五节不断挑战，目标就是超越自我076

第四章面对选择，扎克伯格怎样决断

第一节放弃高薪，选择哈佛085

第二节从哈佛退学也是一种魄力090

第三节冲动是魔鬼，抉择要慎重095

第四节拿得起又放得下100

第五节创业遇阻时，应当机立断105

第五章扎克伯格如何把握机遇

第一节机遇似流星，一闪而过113

第二节看谁下手快118

第三节把主动权掌握在自己手中122

第四节审时度势，获取最恰当的时机126

第五节幸运只给有准备的人132

第六章扎克伯格的创新之路

第一节了解需求，才能发掘新型潜力139

第二节打破常规，寻找新的切入口144

第三节博采众长，但不随波逐流149

第四节把“独特”变成本能153

第五节不必担心天马行空158

第六节出奇制胜，善于反其道而行161

第七章学习扎克伯格的经营心得

第一节把客户放在第一位167

第二节满足客户的分享欲172

第三节站在客户的角度多思考176

第四节开放平台，向世界之巅攀登181

第五节无与伦比的广告186

第六节发掘优质的盈利模式193

第八章扎克伯格教你如何用人

第一节锻造高度认同感的团队199

第二节合作永远是通往成功的桥梁205

第三节凝聚新兴力量，营造团队优良氛围211

第四节用人格魅力留住人才215

第九章扎克伯格和他的人脉圈

第一节人脉是财富的命脉223

第二节寻找同一梦想的伙伴227

第三节贵人相助，更能事半功倍232

第四节资源共享，互利互惠238

第五节掌握人际交往的技巧244

第十章良好心态成就“扎克伯格”

第一节认清自我价值，迈向成功之路253

第二节让自信引领前行，让激情成就梦想258

第三节择优聆听，三省吾身263

第四节用“心”回馈社会269

第五节持有一颗平常心274

附录一：扎克伯格的启示录279

附录二：扎克伯格大事记287

Book Abstract

《下一个“比尔盖茨”：扎克伯格》：
年仅10岁的马克·扎克伯格对电脑的喜爱程度远远超过了爱德华的想象。有一次，马克·扎克伯格无意间看到一本关于编程的书籍，只有10岁的他看得津津有味，并且竟然在短时间内学完了书上的知识。
当爱德华看到他对电脑有如此的热情和天赋，心里也为之振奋。爱德华希望马克·扎克伯格能够在自己喜欢的东西上钻研下去。但爱德华并不是计算机专业出身，不能带给马克·扎克伯格专业性的教导，也害怕误导了他。于是，在马克-扎克伯格11岁的时候，爱德华专门请来了软件研发专家大卫·纽曼来指导他的计算机类课程。
大卫·纽曼曾这样赞扬过扎克伯格：“这孩子是一个神童，有时候我都跟不上他的进度。”然而马克·扎克伯格对电脑的探索越来越痴狂，以至于一周一次的个人家教对他来说也远远不够了。
于是，爱德华做出了更加狂热的决定，让儿子去附近的莫瑟尔学院听每周四晚上的大学电脑课。
马克·扎克伯格的狂热源于对电脑网络世界的无限喜爱。是的，他小小年纪就变成了一个“网虫”。
二、专注的小天才扎克伯格的父亲爱德华曾细心地观察过扎克伯格生活中的一举一动。很快，爱德华就发现扎克伯格对于自己的爱好特别专注，而且具有极强的观察能力。
他还发现扎克伯格在看待事物方面非常有远见，并且能很快看透事情的本质。
爱德华曾说过：“洞察力是非常重要的，人们每天都面对很多复杂的事情和问题，但有多少人能察觉出它们的发展方向呢?”换言之，扎克伯格就具有这种洞察力。他在十几岁的时候，就亲手拆开一台音响，看它到底是如何工作的。
每个小孩子的童年都免不了爱玩的天性，而那时候的扎克伯格却专注自己的兴趣爱好，生活在他热衷的网络世界里，并开发起了游戏。
1996年，年仅12岁的马克·扎克伯格为父亲的诊所开发了一种独特的即时通信软件ZuckNet，取代了诊所里接待员通报病人时所使用的吵闹震耳的传呼机。
这个软件可以使诊所和家里的电脑互传信号，并能在很短的时间内进行信息交流沟通。而最为令人震惊的是，如今我们所使用的MSN、IcQ、QQ这类即时通信软件，在马克·扎克伯格开发ZuckNet后的三年才诞生。
马克·扎克伯格虽然热衷于钻研电脑网络技术，但这丝毫不影响他全面发展。在高中的时候，马克·扎克伯格积极参加了学校击剑队，并担任队长，还被评选为最有价值的队员。他还喜欢阅读历史典籍，并且极具有语言天赋，能读写法语、希伯来语、拉丁语和古希腊语等。
他所在的这所国内有名的私立高中——菲利普斯埃克赛特高中，会聚了许多天才高中生，马克·扎克伯格和这里的一些朋友共同联手开发了一款MP3播放器程序——SynaDse。
这款新型程序的设计理念是可以根据用户的歌曲列表来解析用户平时的倾听习惯，程序赢得了许多同学以及青少年的大力追捧。这款程序后来加以完善，演化成了Pandora软件，并在业界中获得不少好评和称赞。
而这款程序的设计者扎克伯格也成为多家公司竞争的电脑天才，但马克·扎克伯格是一颗光芒闪耀的未来之星，他注定要建立属于自己的网络帝国。
三、天才爱恶搞扎克伯格固然是天才，可有时候天才也爱恶作剧。
……

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