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Jingdong book

梁景红谈：色彩设计法则

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Jingdong book

梁景红谈：色彩设计法则

Name: 梁景红谈：色彩设计法则
Brand: Jingdong book
SKU: 3108006781
Price: 36.18 USD
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无意识的感性只是随性，理性的感性是经过训练的能力提升。
三大法则是对色彩应用体系的精炼，全方位的色彩训练是纯熟运用法则的手段。
让色彩设计者能够进行具有理性思维的感性创作。

平衡法则：从视觉心理上关注画面平衡，给出色彩选取与搭配的参考。
聚焦法则：用色彩诠释设计目标与主旨，提供视觉交互与主题创意的思路。
同频法则：管理画面中的色彩多层次与复杂性，增长自我色彩控制力与创造力。

本书将帮助你：抓住色彩设计的规律，迅速掌握理性分析色彩的方法。

Content Description

色彩是需要设计的，色彩是设计的一部分。色彩怎么设计才算好？特定项目的色彩设计思考脉络是什么样的？对待他人作品，有没有可以衡量、评估、修正色彩设计的方法？《梁景红谈：色彩设计法则》针对这些问题，采用开创性的“梁景红色彩设计法则”来一一解答。
“梁景红色彩设计法则”有3条：平衡法则、聚焦法则、同频法则。该设计法则区别于色彩设计理论和色彩构成的最大优势是具备极强的应用性，对待任何项目、任何作品，都可以让读者有独立完成设计项目的能力，以及能够提出评判和修正他人设计作品的依据。《梁景红谈：色彩设计法则》在关键处嵌入了视频微课，包括色彩必备基础知识、关键知识点补充阐述、设计职业生涯指导等内容，便于读者获取这《梁景红谈：色彩设计法则》之外的知识与经验。只需扫描文中二维码即可观由梁景红老师亲自讲解的视频微课，不限空间与设备。《梁景红谈：色彩设计法则》适合想学色彩并进行色彩设计的所有读者阅读。

Author Description

梁景红，对色彩有独到见解，主张设计师运用理性思维进行色彩设计。在讲座与著作中发表一系列色彩设计经验总结，如“梁景红色彩设计法则”、“梁景红色彩关键词工作法”、“色彩功能取色法”、“联想训练法”等设计方向的色彩规律与设计工作方法，广泛收到业内好评。共出版了9本色彩与设计专业著作，其中4本在台湾地区出版。现今在网络上开设色彩与设计线上课程，用色彩讲设计。微课与专栏发布于主页与微信上。

Comments

★色彩作为三大构成之一，是美学的关键组成部分。对于色彩的运用，看似感性，其实有非常多的理论与学问，很开心看到梁景红老师推出色彩学的专业书籍，并将多年积累的知识与方法进行分享，用理性思维只管解答了感性认知的原理。相信通过本书掌握了色彩使用秘诀的人们，一定会在生活与工作中有别样的发现。
——腾讯TGideas设计总监李若凡

★色彩的运用不只是熟练的设计技能，更是色彩情感的感知和应用情境的视觉判别。这本书创新性地总结了色彩设计时可执行的三大法则，呈现了平衡感性与理性的方法，通过对色彩的训练，让设计师可以理性地观察设计情境，理性地将色彩运用到感性的设计工作中。
——百度大数据 UX高级经理李年福

★大众审美对互联网产品的第一印象就是色彩，好的用户体验设计，其色彩设计必然到位！如何让信息更好地呈现与表达，如何让大众审美惊艳，如何让设计更好地传递出产品的情感，色彩设计都是至关重要的。《梁景红谈：色彩设计法则》一书的定位恰好是用理性的思维方式来解决这些感性的设计问题，梁景红对色彩设计的用心之精准可见一斑。细细阅读后，受益匪浅！
——淘宝网 UED视觉设计专家李超

★梁景红老师又出新书了！作为最早来优设作讲座的老师之一，她对色彩的研究和专注是我无法企及的，当时也影响了很多听课的设计师，都对那几堂令人受益良多的公开课印象深刻。梁老师这本书又对色彩做了全新的诠释，不遗余力地传授着她在色彩设计方面的心得。我们都清楚，掌握色彩、学会配色是所有网页设计师必须跨过的一道门槛，相信这本书一定会让你对色彩的学问有全新的认知。
——优设哥张鹏

★当我们说色彩，我们是在说什么？色彩是设计里几乎最抽象和感性的部分，人们无法对设计提出专业意见，但是你一定说过这句话：这个颜色不好看。那么，好看和不好看的界限在哪里？开始一个设计之前我们应该怎么思考色彩的安排？当面对质疑的时候，我们怎么解释和传达自己的色彩设想？本书解决的就是这些十分棘手的问题。
——站酷网主编纪晓亮

Catalogue

为什么你会需要这本书
读者受益
“梁景红色彩设计法则”包括什么
缘起，寻找色彩设计中的道
听听业内专家怎么说

Chapter1
色彩的感知与审美
色彩感知、审美、美学到设计
从简单到复杂，色彩设计的五个层次
感知色彩的层次递增
从感知角度看色彩设计的重点
训练你的色彩：从多个角度感受作品的色彩
格式塔与感知色彩
训练你的色彩：色彩的相似性与色彩呼应
色彩设计美学与学习的捷径
色彩的基础美学规律
梁景红色彩设计法则

Chapter2
梁景红色彩平衡法则
满足心理需求的选色方法
平衡对色可以满足视觉心理需求
梁景红色彩平衡法则
互补色的平衡对色
冷暖色的平衡对色
深浅色的平衡对色
有彩色与无彩色的平衡对色
花色（图像、图案）与纯色的平衡对色
训练你的色彩：感受深浅平衡和纯色与花色的平衡
色彩面积大小的平衡对色
训练你的颜色：色彩平衡法则对设计的益处

Chapter3
梁景红色彩聚焦法则
运用聚焦传递设计主旨
梁景红色彩聚焦法则
色彩设计就是为了“聚焦”
明确聚焦色与融合色
设计色彩的独立属性与增强聚焦感
从设计色彩的组合属性思考聚焦与融合
参考平衡法则设置色彩聚焦
训练你的色彩：感受视觉刺激与色彩聚焦
聚焦可变与聚焦转移
信息层、色彩层与聚焦层
层层聚焦与顺序聚焦
训练你的色彩：聚集顺序与引导视线
主色、主角、主角色与色彩聚焦
训练你的色彩：重新定义主角，体会聚焦与主色的关系

Chapter4
梁景红色彩同频法则
管理色彩的多层次与同频呼应
管理重复或相似的色彩
认知色相倾向属性
梁景红色彩同频法则
色相倾向一致的色彩同频
色调倾向一致的色彩同频
训练你的色彩：运用色彩同频法则管理色彩层次
固定色彩组合的同频
固定色彩组合且形似的同频
同频是粘合、共振、呼应及色彩的韵律感

Chapter5
色彩训练与训练色彩
诊断与分析、思考与提升
个人色彩设计知识发展过程
学习色彩的次第与梁景红的色彩设计法则
训练你的色彩：正确分析色彩，用法则拆解优秀作品
训练你的色彩：向多个作品借鉴，色卡运用的思考
训练你的色彩：Beforeandafter，找到你的色彩问题
训练你的色彩：认识结构色彩与信息色彩的平衡设计
训练你的色彩：选色、搭配与调整

附录1 色彩情感信息表
附录2 色调情感信息表
附录3 色彩力测试
梁景红
后记
色彩设计实用图表
感恩3

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