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Jingdong book

动物精神

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Books Economy Economic Theory

Jingdong book

动物精神

Name: 动物精神
Brand: Jingdong book
SKU: 3110001751
Price: 32.61 USD
Availability: OutOfStock

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Content Description

这是一部里程碑式的书，也是经济学领域关于人性的讨论的集大成之作。它试图重新构建我们这个时代的经济理论，它的每一页都有一个令人赞不绝口的观点或神奇的事实。

在这本书中，经济学家乔治？阿克洛夫和罗伯特？席勒质疑了导致人们深陷金融危机的原因，并提出了可以扭转经济局面并恢复财力的全新见解。

数次**金融危机惨痛地证实了，强大的心理驱动力可以大大削减一个国家的财富。从对房价上涨的盲目信念，到在资本市场里的爆表自信，动物精神不仅驱动着**性金融事件，也搅乱了*国经济和资本市场。在资本市场里，动物精神展现了一个简单的逻辑：信心很重要，没有信心也很重要；当公众情绪从极度喜悦到焦虑甚至害怕，其在股票价格以及经济活动上的影响可能极其恐怖。

为什么股市会动荡？为什么房地产市场让人难以捉摸？为什么经济会陷入萧条？为什么市场会失灵？为什么央行能控制国家经济？在这本书中，两位作者抛开人类经济决策源于理性经济动机的假设，将非理性因素置于宏观经济学的前沿和核心，试图建构一套动物精神理论来解释宏观经济现象和经济的真实运行原理。

本书的结论很明确，在这样一个充满了动物精神的不靠谱的世界里，政府的角色就是应该设定条件，制定游戏规则，使动物精神更好地创造性地发挥作用。那些说经济应该自由放任的人是没有充分地理解不靠谱的人们形成的这个社会是有多么的不靠谱！

Author Description

乔治？阿克洛夫

美国加州大学伯克利分校经济学首席教授，2001年诺贝尔经济学奖得主。阿克洛夫将社会学、心理学、人类学等学科引入经济学理论，其研究领域包括宏观经济学、贫困问题、家庭问题和货币政策等。他还与罗伯特？席勒合著了另一部重要著作《钓愚：操纵与欺骗的经济学》。

罗伯特？席勒

耶鲁大学金融学教授、标普/凯斯-希勒**房价指数联合创始人、2013年诺贝尔经济学奖得主。他还是一位畅销书作者，在金融市场、行为经济学、宏观经济学、不动产等方面著作颇丰，包括《钓愚：操纵与欺骗的经济学》（合著）《非理性繁荣》《金融与好的社会》《新金融秩序》等。

Catalogue

前言 * XIII

绪论 * XXI

**部分动物精神：**金融危机的根源

**章经济周期背后的思维模式

信心：*重要的动物精神元素 * 004

信心乘数效应 * 008

第二章公平：工资和价格水平*重要的决定因素

公平问题不该受冷落 * 016

问卷调查：公平比经济动机更重要 * 018

经济实验：人们渴望公平 * 020

公平交换理论 * 022

公平是一种幸福，不公平是一种侮辱 * 024

经济决策者需考虑公平因素 * 025

第三章腐败和欺诈：经济运行的阴暗面

美国*近三次衰退中的腐败案例 * 032

对冲基金会倒闭吗？ * 044

每次衰退都有腐败和欺诈的影子 * 045

第四章货币幻觉：公众能否揭开通货膨胀的面纱？

货币幻觉的思想史 * 050

潮流逆转 * 052

现代宏观经济学的一个*端假设 * 057

工资合同与货币幻觉 * 059

债务合同与货币幻觉 * 060

会计与货币幻觉 * 062

货币幻觉确实存在 * 063

第五章故事：公众行动的参照物

政治家*会编经济故事 * 068

故事推动整体经济 * 070

信心随故事波动 * 071

故事就像“传染病” * 073

第二部分 *重要的八大经济问题

第六章为什么经济会陷入萧条？

19世纪90年代的萧条 * 077

非理性繁荣催生大萧条 * 085

大萧条的前因后果 * 089

萧条源于人类的本性 * 097

第七章为什么中央银行有控制经济的权力？

标准故事：中央银行如何干预经济 * 100

标准观点并不完美 * 105

公开市场操作效力有限 * 106

中央银行：*后一个放贷人 * 107

不断变化的问题本质 * 110

贝尔斯登与长期资本管理公司 * 111

第八章金融危机应对之策

实现信贷目标是当务之急 * 121

对未来的影响 * 123

美国政府的政策回应 * 124

三种方法的优缺点 * 129

金融市场目标的作用 * 131

第九章为什么有人找不到工作？

非自愿失业 * 136

工资、价格和效率工资 * 139

萧条时期人们很少辞职 * 144

为什么雇主支付的实际工资高于他们必须支付的工资？ * 145

第十章为什么通货膨胀和失业会此消彼长？

通货膨胀对失业的反应 * 152

走得太远 * 153

货币幻觉的影响 * 154

自然失业率理论成立吗？ * 157

货币工资泄漏实情 * 158

权衡关系的进一步解释 * 160

到北方去 * 162

第十一章动物精神如何影响你的储蓄

长期后果和复利的威力 * 166

储蓄的易变性 * 169

传统的储蓄理论为什么有误？ * 174

储蓄与国民财富 * 177

购物中心和信用卡 * 182

储蓄对国家的意义 * 184

第十二章为什么金融价格和公司投资如此易变？

选美比赛和“美味苹果”的比喻 * 190

投机市场的流行病和信心乘数 * 192

动物精神的反馈效应 * 196

动物精神与石油价格变动 * 201

市场驱动投资 * 204

驯服野兽：让金融市场为我们服务 * 209

第十三章为什么房地产市场具有周期性？

对房地产的天真认识 * 215

房地产信心乘数 * 220

第十四章为什么弱势者世世代代在贫困中挣扎？

两极分化问题 * 227

他们为什么被抛弃？ * 228

没有获得成功的人 * 231

政府应如何消除种族差异？ * 234

必须勇于尝试 * 239

结语动物精神：宏观经济学理论的重要元素

传统宏观经济学走错了方向 * 243

一个测验 * 243

动物精神理论意义何在？ * 248

动物精神是人们行动的真实动机 * 251

重振**经济的新思路 * 252

致谢 * 255

参考文献 * 257

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Jingdong book

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