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浙商创新:从模仿到自主

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《浙商创新:从模仿到自主》包括总论、专论和商群三部分内容,不仅涉及浙商从模仿到模仿创新再到自主创新的过程和路径,以及基础和条件,尤其是主体性能的转变,企业家创新能力来源及其生成机制,而且涉及浙商企业的文化和经营理念创新、全球价值体系创新、社会资本创新、企业制度和组织创新、商业和合作营销模式创新、技术创新等。
Content Description

《浙商创新:从模仿到自主》是浙商研究中心继《浙商人文精神》一书之后用全球化的视野,从中国经济、政治、文化和社会现代化的全局和高度来观察、审视、研究浙商的又一力作。全书采取理论与实践相结合,企业家、学者、官员和传媒人“四位一体”的办法,研讨浙商从模仿到自主的创新。
《浙商创新:从模仿到自主》不仅涉及浙商从模仿到模仿创新再到自主创新的过程和路径,以及基础和条件,尤其是主体性能的转变,企业家创新能力来源及其生成机制,而且涉及浙商企业的文化和经营理念创新、全球价值体系创新、社会资本创新、企业制度和组织创新、商业和合作营销模式创新、技术创新等,是一部较为全面系统的浙商研究文集。
Catalogue

第一篇 总 论
“浙商”从模仿创业到自主创新
——两类企业家的定义与实践
企业家创新能力来源及其生成机制
——基于浙商“低学历高效率”创业现象的实证分析
浙商创新的理论与实践
——“浙商创新:从模仿到自主”研讨会综述
浙商创新从模仿到自主的主体性能转变
——“浙商创新”学术研讨会综述
当代浙商发展:模仿抑或创新
浙商文化创新策论
浙商的理念创新与提升
浙东学派学术思想综述
——浙商创新学术思想根源

第二篇 专论
浙商企业制度的选择
企业制度创新的个案研究
——庄吉集团的成功转型
基于企业信任网络构建的浙商社会资本创新研究
模块化网络化:企业组织演进的逻辑与趋势
由“嵌入”到“自主”:“浙商”企业全球价值体系创新研究
——GVG理论的构建与运用
资源环境约束条件下“浙商”企业商业模式自主创新
——基于CASS价值创造体系的透视
对绿盛和天畅R&V结盟的商业模式创新案例考察
基于产业集群的浙商合作营销模式探讨
——以浙江永康五金集群企业为例
利益相关者与企业技术创新绩效关系
——基于高度平衡型利益相关者的实证研究
浙江大型民营企业技术创新模式成功经验研究
技术创新促进民营企业转变经营方式
——以金龙公司为例
银行服务创新战略分析:浙江调查

第三篇 商群
绍兴民营企业的转型与发展
妥善处理六个关系促进我市自主创新健康发展
台州实施“创业富民、创新强市”战略的现状分析与研究
外商直接投资对宁波自主创新能力的影响分析
由模仿经营创新走向自主理念创新
——省外浙商的创新精神与突破
Book Abstract

浙商作为创业和创新的主体,既有巨大的历史意义和现实价值,又存在一定的历史局限和现实障碍,应该向浙江省委提出的“全民创业”和“全面创新’’的方向转变和发展。浙江省社科联副主席、浙商研究中心学术委员会副主任蓝蔚青说,浙江各届党委政府坚持人民大众是社会发展的主体,是创造历史的动力的历史唯物主义的根本观点。浙江是老百姓经济,浙江的老百姓敢于创新,创造了很多第一。我们在2000年把浙江精神概括为16个字,即自强不息、坚忍不拔、讲究实效、敢于创新,其核心就是创业创新。这条创业创新的发展道路充分发挥了浙江丰富的人力资源优势,特别是民间经营人才和能工巧匠丰富的优势。浙江老板在全国是最多的,浙江人普遍有当老板的愿望。全民创业并不是人人办企业当老板,其特征是从事各行各业的人们普遍具有强烈的自主、自立、自强意识,把职业活动当成实现自己生活理想和自我价值的手段,努力争取成就一番事业。以浙商为代表的浙江创业者始终是创新的主要推动力,这其实就是浙商的主体特性以及创业创新精神的实质及其发扬光大。
浙商的主体特性和创业创新精神及其发扬光大,Ⅱ三是对l}1国特色社会主义核心主题的积极回应。社会主义的核心主题是“每个人的自由发展是一切人的自由发展的条件”(叶汝贤,2006)。我们今天处于社会主义初级阶段,虽然不能使每个人都获得自由发展,但是应该且必须使尽可能多的个人获得和实现比较自由的发展。省内外和国内外共1000万左右的浙商的这种大众性及其个人的独立性和自主性,即“个众”特性(吕福新,2007),以及他们的创业创新活动,不仅使他们自己获得较自由的发展,而且保证和促使其他更多人获得某种自由发展,并逐渐获得更多的自由发展。这也反映中国式科学发展的真正内核。
二、浙商创新主体性能转变的客观环境
浙商作为创业和创新的主体,要从创业创新转变为创新创业,要从模仿和模仿创新转变为自主创新,要实行相应的主体性能转变,最根本的是由于客观环境和生产经营条件的变化。兼任浙商研究中心学术委员会主任的吕政研究员全面分析了我国和浙商企业生产经营条件的变化,并把这种变化归纳为五个方面。
Introduction

“浙商”在改革开放以来迅速兴起,是当今中国人数最多、分布最广和影响很大的商人及企业群体,创造了令世人瞩目的经济成就,同时也产生了一些负面影响,目前更是面临多方面的限制和障碍。浙商大多出身干农民和基层百姓,具有独立性和自主性,以及功利性、务实性和敢为性等。浙商充分体现民本性、草根性和乡土性,其优势是本能的充分激发和本色的充分表现,以及对市场机会的高度敏感与市场活动的天然吻合,主要从事对资本和技术要求比较低的传统产业,是20世纪后期中国市场经济的先发者。同时,浙商有千万之众,具有大众性和国民性,快速地形成巨大规模和产生广泛影响在改革开放30年,中国经济充分发挥“后发优势”,取得了事先没有预料到的飞速增长和巨额增量的时候,由于渐进改革遗留下来的深层次难题已经突显,技术、制度、管理、资源和环境等各种制约因素的作用大大加强,“岳发劣势”开始暴露,因此面临严峻的挑战和考验。淅商更是首当其冲,先发遭遇和感受到挑战与压力。
我们浙江省社会科学重点研究基地——浙江S-商大学浙商研究中心,争取成为浙商研究的学术高地、浙商政策的咨询参谋、浙商实践的理论指导,始终坚持“以问题为导向”,用全球化的视野,从中国经济、政治、文化和社会现代化的全局和高度来观察、审视和研究浙商。2006年,我们开展了“浙商转型研究”,从.主体转型、架构转型和实务转型三个层面初步探讨了浙商转型的意义、实质、内容和方式等,并率先出版了《浙商转型研究》的文集。

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