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Jingdong book

农产品供应链

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农产品供应链

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Content Description

《农产品供应链》借鉴和采纳国内外供应链管理成熟的理论和成功的实践经验,结合农产品及农产品供应链的特色以及国内外农产品供应链的主要研究成果,重点介绍了农产品供应链的概念、模式、应用的信息技术、绩效评价方法、国外主要模式。
Catalogue

前言
第1章 农产品
1.1 农产品概述
1.1.1 农产品的概念
1.1.2 其他相关概念
1.2 农产品的特性

第2章 供应链与农产品供应链
2.1 供应链
2.1.1 供应链概述
2.1.2 供应链管理模式
2.1.3 供应链管理
2.1.4 集成化供应链管理
2.2 农产品供应链
2.2.1 农产品供应链概念
2.2.2 农产品供应链的特点
2.2.3 农产品供应链的3种模式
2.2.4 农产品供应链的构成与现状
2.3 供应链合作伙伴关系
2.3.1 供应链合作伙伴关系的定义和特点
2.3.2 建立供应链合作伙伴关系的意义
2.3.3 战略合作伙伴关系实施流程
2.4 供应链设计
2.4.1 供应链设计的基本思路
2.4.2 供应链设计的主导方
2.4.3 供应链设计的原则
2.4.4 供应链设计的考虑因素
2.4.5 基于产品的供应链设计步骤

第3章 农产品供应链信息技术
3.1 供应链管理中应用的信息技术
3.1.1 供应链管理中的信息技术
3.1.2 信息技术对供应链管理的作用及影响
3.2 农产品供应链管理中应用的信息技术
3.2.1 电子数据交换
3.2.2 条形码技术
3.2.3 全球定位系统
3.2.4 地理信息系统
3.2.5 数据管理技术
3.2.6 多媒体技术
3.2.7 数据挖掘技术
3.2.8 Web技术

第4章 农产品供应链管理方法
4.1 快速反应
4.1.1 快速反应的产生背景
4.1.2 快速反应的概念和具体策略
4.1.3 快速反应的发展
4.1.4 快速反应的实施
4.1.5 快速反应战略的再造
4.1.6 快速反应在农产品供应链中的应用
4.2 有效客户反应
4.2.1 有效客户反应的概念及其产生的背景
4.2.2 有效客户反应的四大要素与原则
4.2.3 有效客户反应战略的内容
4.2.4 有效客户反应的构建
4.2.5 快速反应与有效客户反应的差异

第5章 农产品供应链绩效评价
5.1 供应链绩效评价
5.1.1 供应链绩效评价的意义
5.1.2 供应链绩效评价系统的目标与基础
5.1.3 供应链绩效评价的特点和作用
5.1.4 供应链绩效评价的原则
5.1.5 供应链绩效控制的传统方法
5.1.6 供应链绩效评价的内容
5.1.7 供应链绩效评价指标体系
5.1.8 供应链绩效评价的定基方法——标杆法
5.2 农产品供应链绩效评价体系
5.2.1 中国农产品物流评价指标体系的构建原则
5.2.2 农产品供应链的物流能力构成分析
5.2.3 绩效评价体系中指标选取的约束

第6章 电子商务与农产品供应链
6.1 电子商务与供应链管理
6.1.1 电子商务概述
6.1.2 电子商务供应链管理
6.2 电子商务环境下的农产品供应链
6.2.1 农产品电子商务
6.2.2 电子商务环境下农产品供应链整合模型

第7章 农产品供应链管理模式
7.1 各国农产品供应链简介
7.1.1 欧美农产品供应链管理模式
7.1.2 东亚农产品供应链管理模式
7.1.3 国外农产品供应链管理经验的借鉴作用
7.2 农产品供应链案例
参考文献

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Brand Jingdong book
Brand Origin China

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