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Jingdong book

会展导论

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Books Economy Industry Economy

Jingdong book

会展导论

Name: 会展导论
Brand: Jingdong book
SKU: 3110038031
Price: 26.93 USD
Availability: OutOfStock

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Content Description

会展作为一种新的经济现象和活动方式，引起了学术界的广泛注意，各种相关研究的成果不断见诸报章书刊，极大地拓展和丰富了我们对会展现象的认识。同时，进入21世纪以来，中国会展业呈现快速增长的发展势头，又为我们提供了丰富的研究素材。这一切都为《会展导论》的编著提供了便利。

Catalogue

第一章绪论
第一节会展活动的历史演变及概念界定
一、会展活动的形成与发展
二、会展活动与会展现象分析
三、会展相关概念的界定
四、国内外会展研究综述
第二节会展活动经济分析
一、会展活动的社会及经济内涵
二、会展活动趋向性分析
三、会展经济与会展管理科学内联关系
四、会展产业发展的经济学思考
第三节会展导论研究对象及相关理论支持
一、学科研究规范
二、会展导论研究对象、任务
三、会展导论的相关研究内容
四、会展学的提出
五、会展导论相关理论支持
第二章会展市场分析
第一节会展需求
一、会展需求的含义及其构成
二、会展需求规律
三、会展需求量的变动和会展需求的变动
四、会展需求价格机制及需求弹性
五、影响会展需求的因素
第二节会展供给
一、会展供给的含义和特征
二、会展供给规律
三、会展供给量的变动和会展供给的变动
四、会展供给价格机制及供给弹性
五、影响会展供给的因素
第三节供求均衡与市场结构
一、会展供求均衡理论
二、会展供求矛盾产生的原因与类型
三、会展市场竞争结构分析-
四、会展企业的市场行为
第三章会展产业分析
第一节会展产业构成及驱动因素
一、会展产业构成及特点
二、会展产业构成驱动因素
第二节会展产业链
一、产业链理论概述
二、会展产业链结构分析
三、会展产业链的延展效应
四、会展产业链的要素构建
第三节会展产业集群
一、会展产业集群相关概念
二、会展产业集群的基本特征
三、会展产业集群的生命周期
四、会展产业集群的竞争优势
第四节会展产业综合效益评价
一、会展产业综合效益分析
二、会展产业综合效益评价指标体系的构成
第四章会展行业活动分析
第一节展览活动和展览业
一、展览活动内涵和外延
二、展览行业内涵和构成
三、国际展览业发展的历程及其动因
四、展览管理
……
第五章会展旅游分析
第六章事件管理与会展活动项目的地整体营销
第七章城市经济与会展
第八章现代会展与区域可持续发展
第九章会展主要国际组织概要
参考文献

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