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Jingdong book

农资经营实用手册

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Jingdong book

农资经营实用手册

Name: 农资经营实用手册
Brand: Jingdong book
SKU: 3110038481
Price: 51.00 USD
Availability: OutOfStock

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Editer Recommend

1.一本专门为农资营销人员打造的实用读本。
2.《农资经营实用手册》内容丰富，既有农药、化肥等专业知识内容，也有管理、销售等营销内容。
3.本书选题明确，重点突出，可读性强。

Content Description

《农资经营实用手册》在简述农资经营管理等相关知识的基础上，详细介绍了330种农药品种、43种肥料品种以及10余种农膜及种子等农资情况。其中农药部分，按杀虫剂、杀菌剂、除草剂、植物生长调节剂与杀鼠剂分类，重点介绍了当前主流农药品种的中英文通用名、结构式、分子式、分子量、CAS登录号、其他中英文名称、主要剂型、作用特点、防治对象、注意事项以及生产厂家；肥料部分则在简述肥料的质量标准与分类的同时，详细介绍了氮肥、磷肥、钾肥、复混肥料以及叶面肥等。另外，还收录了相关农资的法律法规文件，以方便农资经营者查阅。
本书适合广大农资经营者、农业技术人员、农业大中专院校师生参考使用，也可作为科技下乡的专用图书和培训教材。

Catalogue

第一章农资经营概况/ 1
第一节农资经营1
第二节我国农资经营状况3
第三节农资经营的未来7
第二章农资经营管理/ 9
第一节农资市场现状9
一、农资市场发展趋势10
二、农资经营模式11
第二节农资营销战略14
一、营销战略的概念15
二、市场营销战略的类别17
三、市场营销战略的制定方法20
第三节农资经营规划25
一、市场调研25
二、市场分析28
三、市场营销规划30
第四节农资营销渠道管理33
一、农资渠道类别33
二、渠道建设34
三、渠道管理37
第五节农资产品管理38
一、产品规划38
二、产品策略39
三、产品定位39
四、价格策略41
五、产品保障43
第六节定价策略44
一、商品定价原则44
二、定价的程序46
三、定价策略47
四、产品定价方法49
第七节促销策略51
一、促销组合51
二、人员推销52
三、广告策略54
四、营业推广56
五、公共关系57
第八节市场推广与服务58
一、推广策略58
二、技术推广措施59
三、品牌管理62
第九节电子商务对农资经营的影响63
一、电商在农资领域的发展现状63
二、农资电商的发展前景64
第三章农药/ 66
第一节农药的分类66
一、按原料来源分类66
二、按化学结构分类66
三、按用途和防治对象分类67
四、按性能特点分类68
五、按施用方法分类68
第二节杀虫剂69
阿维菌素（abamectin）69
吡虫啉（imidacloprid）71
吡螨胺（tebufenpyrad）72
吡蚜酮（pymetrozine）73
苄螨醚（halfenprox）74
丙溴磷（profenofos）74
虫酰肼（tebufenozide）75
除虫菊素（pyrethrins）76
除虫脲（diflubenzuron）76
哒螨酮（pyridaben）77
稻丰散（phenthoate）78
敌百虫（dipterex）79
敌敌畏（dichlorvos）80
丁醚脲（diafenthiuron）81
啶虫脒（acetamiprid）81
毒死蜱（chlorpyrifos）83
多杀菌素（spinosad）84
二嗪磷（diazinon）85
呋虫胺（dinotefuran）86
呋喃虫酰肼（fufenozide）86
氟苯脲（teflubenzuron）87
氟丙菊酯（acrinathrin)88
氟虫脲（flufenoxuron）88
氟虫双酰胺（flubendiamide）89
氟啶虫酰胺（flonicamid）90
氟啶脲（chlorfluazuron）90
氟铃脲（hexaflumuron）91
氟氯氰菊酯（cyfluthrin）92
氟螨嗪（flutenzine）93
氟酰脲（novaluron）93
高效氟氯氰菊酯（beta cyfluthrin）94
核型多角体病毒（nuclear polyhedrosis virus）95
环虫酰肼（chromafenozide）95
甲氨基阿维菌素苯甲酸盐（emamectin benzoate）96
甲氰菊酯（fenpropathrin）97
甲氧虫酰肼（methoxyfenozide）98
抗蚜威（pirimicarb）99
苦参碱（matrine）99
苦皮藤素（celangulin）100
矿物油（mineral oil）101
喹硫磷（quinalphos）101
藜芦碱（veratrine）102
联苯肼酯（bifenazate）103
联苯菊酯（bifenthrin）103
浏阳霉素（liuyangmycin）104
硫双威（thiodicarb）105
氯虫苯甲酰胺（chlorantraniliprole）106
氯虫酰肼（halofenozide）106
氯氟氰菊酯（cyhalothrin）107
氯氰菊酯（cypermethrin）108
氯唑磷（isazofos）109
螺虫乙酯（spirotetramat）110
螺甲螨酯（spiromesifen）110
螺螨酯（spirodiclofen）111
马拉硫磷（malathion）111
醚菊酯（ethofenprox）112
灭蝇胺（cyromazine）113
灭幼脲（chlorobenzuron）114
氰氟虫腙（metaflumizone）114
S 氰戊菊酯（esfenvalerate）115
.......

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