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Jingdong book

全中国等职业技术学校旅游服务与管理专业教材：导游基础知识

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Jingdong book

全中国等职业技术学校旅游服务与管理专业教材：导游基础知识

Name: 全中国等职业技术学校旅游服务与管理专业教材：导游基础知识
Brand: Jingdong book
SKU: 3110039211
Price: 26.14 USD
Availability: OutOfStock

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随着我国旅游业的迅速发展，国家对旅游从业人员的知识和技能水平以及相关的职业教育和职业培训提出了更高的要求。为了更好地适应全国中等职业技术学校旅游服务与管理专业的教学要求，我们根据原劳动和社会保障部培训就业司颁发的《旅游服务与管理专业教学计划与教学大纲（2008）》，组织全国有关学校的一线教师和行业专家，开发了一批旅游服务与管理专业教材。
本次开发的教材包括《旅游概论》《旅游英语》《导游基础知识》《导游实务》《旅行社业务》《旅游地理》《旅游法规》《著名旅游景点鉴赏》《旅游礼仪》《旅游心理》《旅游饭店实务》《旅游营销》。
这次教材开发工作的重点主要有以下几个方面：
第一，坚持以能力为本位，重视实践能力的培养，突出职业技术教育特色。根据旅游服务与管理专业毕业生所从事职业的实际需要，合理确定学生应具备的能力结构与知识结构，同时，进一步加强实践性教学的内容，以满足企业对技能型人才的要求。
第二，根据旅游服务与管理行业的发展，合理选择教材内容，尽可能多地在教材中充实新理念、新知识和新技能，力求使教材具有比较鲜明的时代特征。
第三，努力贯彻国家关于职业资格证书与学历证书并重，职业资格证书制度与国家就业制度相衔接的政策精神，力求使教材内容涵盖国家导游资格考试的知识和技能要求。
第四，创新教材编写模式，注重利用图表、案例辅助讲解知识点与技能点，为学生营造更加生动、直观的学习环境，提高学生的学习兴趣。同时，针对相关知识点，设计了一些互动的栏目，意在拓展学生的知识面，引导学生自主学习。
本套教材可供中等职业技术学校旅游服务与管理专业使用，也可作为职工培训教材。
《导游基础知识》的主要内容有：中国历史常识、中国旅游景观、中国的古代建筑、中国的古代园林、中国的四大宗教、中国的民族民俗、中国饮食文化、中国的风物特产、旅游文学赏析。
本教材对导游涉及的各方面的基础知识进行了全面详细的介绍和讲解，知识面广泛，内容丰富实用，图文并茂。设计的互动栏目增加了学生学习的兴趣。

Catalogue

第一章中国历史常识（1）
第一节中国历史发展简史（1）
练习题（22）
第二节历史小常识（24）
练习题（40）

第二章中国旅游景观（43）
第一节中国自然景观（43）
第二节中国人文景观（66）
第三节旅游景观的分类（69）
练习题（71）

第三章中国的古代建筑（75）
第一节中国古代建筑概述（75）
第二节宫殿与坛庙（89）
第三节著名的楼阁、佛塔、古桥（95）
练习题（103）

第四章中国的古代园林（105）
第一节中国古代园林概况（105）
第二节中国古代园林的组成要素（108）
第三节中国古代园林的常见构景手段（119）
第四节中国现存的著名园林（123）
练习题（132）

第五章中国的四大宗教（134）
第一节佛教（134）
第二节道教（151）
第三节伊斯兰教（160）
第四节基督教（164）
练习题（168）

第六章中国的民族民俗（172）
第一节概述（173）
第二节汉族（174）
第三节中国北方地区部分少数民族的民俗知识（177）
第四节中国中南地区部分少数民族民俗知识（189）
第五节中国西南地区部分少数民族民俗知识（198）
练习题（209）

第七章中国饮食文化（212）
第一节中国烹饪（212）
第二节中国茶（220）
第三节中国酒（224）
练习题（228）

第八章中国的风物特产（232）
第一节陶瓷器、丝织刺绣品（233）
第二节漆器工艺品、金属工艺品和雕刻工艺品（241）
第三节文房四宝、工艺画、年画和风筝（247）
第四节中药（251）
练习题（255）

第九章旅游文学赏析（258）
第一节对联（258）
第二节古代山水诗词（268）
练习题（271）

Book Abstract

第一章中国历史常识
第一节中国历史发展简史
一、原始社会和奴隶社会时期
1．原始社会
（1）原始人时期
原始人过着群居的生活，使用打制的石器和一些简单工具，依靠渔猎和采集为生。某些原始人（北京人）已学会用天然火，有简单的语言。
直立猿人的著名代表有：云南元谋人（距今约107万年）、蓝田人（距今约80万年）、北京人（距今约70万～20万年）。
早期智人（古人）的著名代表有：陕西大荔人、山西丁村人、广东马坝人。
晚期智人（新人）的著名代表有：广西柳江人、四川资阳人。
（2）氏族公社阶段
距今约1.8万年的北京山顶洞人进入了氏族公社阶段，已会磨制骨针，将兽骨，兽牙等钻孔制作成装饰品，学会了人工取火。
（3）母系氏族公社阶段（距今六七千年到五千年）
母系氏族公社阶段妇女在社会生产生活中起主导作用，氏族成员亲属关系按母系血统确定，实行集体对偶婚。
此阶段的著名文化代表有：长江下游的河姆渡文化和黄河流域的仰韶文化。
河姆渡文化的特征是：人们已定居生活，学会打井，饲养牲畜，并种植水稻（我国是世界上最早种植水稻的国家）。其典型代表有：浙江余姚的河姆渡氏族遗址。
仰韶文化的特征是：人们以建造房屋、定居生活；学会制造弓箭、纺织、种植粟、麻、菜和饲养家畜家禽。制作的彩陶很精美，上面的刻画符号可能是中国原始文字的萌芽。其典型代表有：西安半坡氏族遗址。

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