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Jingdong book

网络舆论监测与安全研究

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《网络舆论监测与安全研究》通过国内外比较分析,以调查、分析中国网络舆论的现状、特点为基础,从网络舆论与安全监测的现状、网络舆论及其风险演化机理、网络舆论风险监测技术体系、网络舆论风险规避与危机应对机制、网络舆论监测与安全政策法规五个方面进行了系统的分析和研究。对网络舆论风险监测与评估的指标体系建设、“中国经验”的网络舆论安全监测与管理的制度与技术创新以及网络舆论安全监测与管理的制度的综合改革网络试点实验等提出了一些新的建议。主要内容可以概括为1.全面调查我国网络舆论与安全的现状。2.科学解释网络舆论风险演化的机理。3.完善我国网络舆论监测、风险危机与安全管理法规体系。4.设计适合中国国情的网络舆论监测与预警技术平台。5.网络舆论监测的关键技术创新。6.提出了网络舆论监管的综合措施。
Author Description

黄永林,男,中共党员,教授,博士,博士生导师。主要研究中国民间文学和大众文学,以及高等学校财务管理。作为项目负责人,近年来先后主持了教育部人文社会科学研究项目“中国民间文化对现代小说创作的影响”、湖北省社科研究项目“湖北民间故事传承研究”、湖北省“十五”规划重点课题“湖北高校教育经费筹措问题研究”、教育部立项课题“教育财务会计工作和教育财务人员奖惩实施办法”等近10项课题的研究。
Catalogue

第一章 引言
第一节 新媒体时代的网络舆论
第二节 作为“双刃剑”的网络舆论
第三节 网络舆论监测与安全研究的进展
第四节 本书的研究思路与基本框架

第二章 境外网络舆论管理状况与模式分析
第一节 境外网络舆论管理的历史及现状
第二节 境外网络舆论管理的体制与模式
第三节 境外网络舆论监管的政策与法规
第四节 境外网络舆论管理的特点及经验
第五节 境外网络舆论管理对我国的启示

第三章 我国网络舆论与安全监测的现状
第一节 网民的网络行为特征和网络舆论参与状况
第二节 网络舆论焦点与网络舆论内容
第三节 网络舆论的载体与功能
第四节 网络舆论对个人和社会的影响
第五节 我国网络舆论监测与管理的现状与效果

第四章 网络舆论及其风险演化机理研究
第一节 网络舆论生成的渠道原因
第二节 风险社会中的网络舆论风险
第三节 网络舆论风险生成的诱因与根源
第四节 网络舆论风险演化的机理
第五节 网络舆论的建构流程

第五章 网络舆论风险监测技术体系研究
第一节 网络舆论监测的评价指标体系构建
第二节 网络舆论监测评价指标重要程度分析
第三节 网络舆论风险监测技术平台设计

第六章 网络舆论风险与危机管理研究
第一节 网络舆论风险与公共危机管理的目标与原则
第二节 网络舆论风险与公共危机管理的组织体系建设
第三节 网络舆论风险与公共危机管理的保障体系建设
第四节 网络舆论危机应急处置体系及协同治理机制建设
第五节 网络舆论危机管理绩效评估体系建设

第七章 网络舆论监测与安全政策法规研究
第一节 网络舆论监测与安全政策法规构建的目标与原则
第二节 网络舆论监测与安全政策法规及效能分析
第三节 构建和完善网络舆论监测与安全政策法规体系

附录
一、项目研究的阶段性成果表
二、网络舆论监测指标权重确定专家调查表
三、网民调查问卷
四、网络舆论相关单位调查问卷

参考文献
后记
Book Abstract

(一)总体行为特征
1.网民基本网络行为分析
(1)网民网龄。网民网龄集中在5~10年,占总人数65.2%,网龄10年以上,占总人数的15.8%,网龄5年以下,占总人数的18.8%。(2)网民上网频次分析。网民上网一般比较频繁,每天多次上网,占总人数的52·6%。每天一次上网,占总人数的34.2%,两三天一次占总数的8.9%,四五天一次占总数的2.0%,每周一次占总数的1.4%。(3)最近一周上网次数分析。最近一周上l网次数主要集中在5~10次,占总人数的54.3%。最近一周上网50次以上者,占总人数的0.8%,10~50次,占总人数的18.6%,5次以下,占总人数的22.4%。(4)网络上拥有的舆论载体。调查显示:拥有QQ空间的网民人数为90.6%,拥有博客人数为37.9%,拥有论坛注册人数为50.7%。可见绝大部分网民都拥有一种或几种网络舆论载体,这为参与网络舆论提供了前提条件。
2.网民网络舆论行为特征
本次调查从是否在网上发帖或跟帖、是否对某些社会热点问题发表意见、最近一周在网络发表意见情况、网上浏览社会热点问题的基本情形和在发表意见和看法时是否公开自己的真实信息等五个方面考察网民的网络舆论参与情况,结果显示有73.9%的网民表示曾在网上发帖或跟帖;57.2%的网民曾对社会热点问题发表意见;22%的lal民表示在发表意见时会公开自己的真实信息。
一半以上(60.5%)的网民最近一周没有在网上发表自己的意见,22·9%的网民发表1~2次,8.9%的网民发表3~4次,3.0%的网友发表5~7次。司见最近一周内,多数网民没有在网络上发表意见。
52.3%的网民表示经常在网上浏览社会热点问题但只是偶尔发表意见;28%的网民偶然浏览但不发表意见。经常发表意见的仅占6·6%。
3.网民参与网络舆论的心理特征
本次调查从网民浏览网络信息的动机、在网络上发表意见的原因、选择网络为载体发表看法的原因、现实与网络是否会发表同样言论以及是否相信网络舆论等几个方面考察网民参与网络舆论的心态。
(1)网民浏览网络信息的动机。33.8%的网民浏览网络为了获取信息,35.5%的网民上网是随便看看,另外有20..9%的人是因为形成习惯而上网浏览,1.5%的网民是因为进行网络交往,3.4%的网民是用以打发时间。
……
Introduction

网络历经30多年的发展,已经从过去的一种纯粹的技术或平台发展成为现在的重要新兴媒体。不断拓展的网络媒体、迅猛发展的互联网已经成为庞大的公共信息集散地、民众参政议政最常用的平台和反映社情民意最重要的窗口,也是国家管理者获取民众舆情信息、了解民众思想动态的重要途径。然而网络舆论是一柄“双刃剑”,在给社会发展带来积极影响的同时,也可能造成了一些负面效应。只有充分认识网络舆论的两面性特征,才能积极引导网络舆论向正确的方向发展。如何因势利导,对海量网络舆论信息进行迅速分析、监测和预警,为国家管理者把握社情民意、辅助正确决策提供科学的参考,是当前面临的重大课题。
网络舆论监测与安全研究不是单纯的网络舆论理论研究,也不是单一的网络舆论对策研究,而是以重大理论问题探索为基础、以我国网络舆论的现状分析为依据,将理论研究与实证调查结果相结合。本书的研究成果,为我国网络舆论实时定量监测及热点事件处理提供理论基础,相关研究成果为湖北网络舆情监测提供了决策依据,获得湖北省政府主要领导好评,而且,网络舆论监测技术平台的建立已为国家语委“年度媒体流行语及年度汉语盘点”提供技术支持,取得了良好的社会反响。
本书作为教育部哲学社会科学研究重大课题攻关项目“网络舆论监测与安全研究”的最终成果,对网络舆论进行了全面系统的分析和研究。全书共分七章,从国内外网络舆论与安全监测的现状研究、网络舆论及其风险演化的机理研究、网络舆论风险监测技术体系研究、网络舆论风险与危机管理研究、网络舆论监测与安全政策法规等方面进行了深刻的研究,并进一步提出了一些关于网络舆论风险监测与评估的指标体系建设、“中国经验”的网络舆论安全监测与管理的制度与技术创新以及综合改革网络试点实验等新的建议。
“网络舆论监测与安全研究”是2008年教育部哲学社会科学重大课题招标项目,经过严格激烈的竞标,华中师范大学国家文化产业研究中心最终获得了研究这一课题的资格。华中师范大学国家文化产业研究中心是文化部在中部六省设立的唯一一个国家级文化产业研究中心,由文化部、湖北省文化厅与华中师范大学合作共建。经过几年来的努力,中心已逐步发展成为集产、学、研一体化,跨学科、综合型、开放流动的研究和公共服务平台。中心主任黄永林教授主要从事大众文化、文化产业、民俗学等领域的研究,近年来主持了财政部、文化部委托的大型调研项目“中国农村文化调查”、“中国农民工文化调查”、“网络游戏与青少年发展”等实证研究,并主持国家“十二五”科技支撑计划课题“非物质文化遗产数字化关键技术及示范应用”、国家文化科技提升计划项目“国家非物质文化遗产保护与传承技术体系的构建”、国家211工程三期建设子课题“中华民族文化保护、创意、与数字化工程”以及国家社科基金等20多项交叉学科课题的研究。
在黄永林教授的领导下,经过项目组全体成员及国家文化产业研究中心全体师生的共同努力,该项目于2011年年底顺利结项。经专家组最终审定,结项成果鉴定等级为优秀。专家组对项目完成情况给予了很高的评价,认为该项目很好地完成了《项目申报评审书》约定的研究任务,具有很高的应用价值和现实指导意义,尤其是对湖北农村网络舆情的调查,富有特色,针对性强,具有很强的资政价值,不少论文也有着很高的学术价值,而且项目材料符合学术规范,未发现任何存在知识产权方面的争议问题。
“网络舆论监测与安全研究”是一个很复杂的综合性课题,本书的研究还是初步的,探索远未完成。追求真理的道路永无止境,前人的不足也为我们获得新的突破提供了空间。希望本书的出版可以帮助我们了解网民声音背后社会矛盾的真实构成,以便倾听不同群体的利益诉求;促进各利益相关方特别是官民之间的良性沟通和顺畅互动,以帮助政府实现中立无偏私、公开无遮掩的公正透明执法;维护社会公正,为社会构建一个良好的网络交流平台。

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欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折

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