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Jingdong book

退出、呼吁与忠诚:对企业、组织和国家衰退的回应

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退出、呼吁与忠诚:对企业、组织和国家衰退的回应

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《退出、呼吁与忠诚:对企业、组织和国家衰退的回应》于1970由哈佛出版社出版,多次重印,后被翻译成西班牙、葡萄牙、法、德、意大利、瑞士、日、匈牙利等多种语言公开出版。赫希曼的这部著作立意新颖,分析深刻,结构严谨,论述有致,自出版以来,好评如潮,影响甚广,引用率一直居高不下。 K.J.阿罗曾这样评述:“赫希曼教授的著作虽不是长篇大论,但却新意迭起。经济学家一直假定,终止需求可以抚慰人们对某企业产品的不满情绪,而政治家们则倾向于在组织内部采取可能的抗议。赫希曼认为,这两种机制可以并行地发挥作用,并通过分析与举证,完美地论述了二者间的交互作用所具有的令人深感意外的含义;这一理论可以清楚地解释很多当代重要的经济与政治现象。赫希曼的通篇论述对很多社会和文化形态都极富参考价值。” 赫希曼的逻辑起点是,由于技术进步和劳动生产率的提高,人类的生产活动会创造出一定的剩余,从而使各类组织都程度不同地具备了承载低效运行的能力,因而,绩效衰减(Deterioration)迟早会发生,经济“松驰”(Slack)会不期而至。面对组织绩效的衰减,消费者或组织成员有两种选择,一是退出,二是呼吁。接着,作者论述了这两种恢复机制的运作机理和方式,各自的优缺点,理想的运作次序及组合,二者间的交互作用及适用条件。
Author Description

艾伯特·O.赫希曼,1915年生于德国柏林。1941年移民美国,先后在伯克利、耶鲁、哈佛从事研究和教学工作,1974年加入普林斯顿大学高级研究所。赫希曼一生著述颇丰,以英语出版的著作有14部,以其他语言出版的有10部,大多数著作被译成多国语言,如《经济发展战略》被译成十多国语言。
Catalogue

译者序
前言
第一章 导言以及学说背景
引入“退出”与“呼吁”概念
绩效衰减空间与经济思想的迟滞
作为经济和政治化身的退出与呼吁

第二章 退出
退出选择如何运作
串谋式竞争

第三章 呼吁
呼吁是退出的余韵
替代退出的呼吁

第四章 退出与呼吁组合的难点
第五章 竞争能纾缓垄断吗
第六章 双头垄断与两党制的发展

第七章 忠诚理论
激活呼吁使之成为忠诚的函数
入会标准严苛及退出成本较高的忠诚者行为:一个改动的模型
忠诚行为与退出公益(公害)品的难处

第八章 美国意识形态和实践中的退出与呼吁
第九章 退出与呼吁的最佳组合:一个晦涩的模型
附录A 一个简单的退出与呼吁图形
附录B 呼吁与退出的抉择
附录C 逆转现象
附录D 消费者在面临几种鉴赏物品选择时对价格上涨与质量下降的反应
附录E 一项实验设计:严格的入会条件对能动主义行为的影响
译后记

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Brand Jingdong book
Brand Origin China

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