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Jingdong book

每天读点经济学(超值白金版)

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经济学是对人类各种经济活动和各种经济关系进行理论的、应用的、历史的以及有关方法的研究的各类学科的总称。随着市场经济的发展,人们的日常生活与经济学的关系已经越来越密不可分,经济大势的起伏,与每个人的生活息息相关。人们对各种经济学现象已经不再陌生,正越来越切身感受到掌握经济学知识的重要性。与此同时,经济学的一些概念正在走进千家万户,经济生活中的参与者也频繁地接触到“CPI“、“成本”、“股票”等生活中的经济学词汇。
为了帮助读者轻松、愉快、高效地了解经济学知识,我们编写了这本经济学通俗读物。《每天读点经济学(超值白金版)》从日常生活、生产经营、生存竞争、投资理财、国计民生、宏观政策、对外交往等不同方面系统地讲述了经济学的基本理论知识及其在现实生活中的广泛应用。书中没有令人费解的图表和方程式,也没有艰深晦涩的经济学行话,而是以经济学的基本结构作为骨架,以生活中的鲜活事例为血肉,从边际效用递减、供求规律这些最基本的原理出发,全面介绍了与个人、家庭、企业、社会、世界密切相关的经济学常识,为人们在经济学和现实生活之间搭建起一座桥梁。《每天读点经济学(超值白金版)》最大的特点在于,采用生活化的语言,将经济学内在的深刻原理与奥妙之处娓娓道来,让读者在快乐和享受中,迅速了解经济学的全貌,轻轻松松地获得经济学的知识,学会像经济学家一样思考,用经济学的视角和思维观察、剖析种种生活现象,指导自己的行为.解决生活中的各种难题,从而更快地走向成功。
Catalogue

绪章 经济全球化时代,每天要读点经济学
经济学到底是什么
经济学如何看世界
经济学的研究前提
像经济学家一样思考

第一章 把握市场交易的内在规律:日常生活中要懂的经济学知识
第一节 供需关系
欲望与供给的永恒矛盾——稀缺性
市场交易的第一前提——产权
经济学的永恒话题——供需机制
薄利不一定就能多销——需求价格弹性
能源供给紧张的背后——供给价格弹性
有些生活必需品是不会降价的——刚性需求
丰产并不丰收——蛛网理论
第二节 价格与价值
没有用途的物品不值钱——使用价值和交换价值
是什么决定了商品的价格——价格
价格围绕价值上下波动——价值规律
买卖双方思想的碰撞——均衡价格
钻石比木碗更值钱——价值悖论
牛肉面的价格能限定住吗——最高限价
农民从中得到实惠了吗——支持价格
第三节 市场
一场有秩序的游戏——市场与市场活动
冲破小农经济的藩篱——市场经济
亚当·斯密的法宝——看不见的手
土地、劳动和资本参与收入分配——生产要素的价格
企业背后的要素市场——劳动力市场
为什么不同工作之间工资差别很大——工资
你为什么愿意在楼下买烟——交易费用
到底谁是上帝的手——市场失灵
第四节 厂商行为
自己当老板的经营方式——业主制企业
共同赢利也需共担风险——合伙制企业
发达市场经济中的企业主体形式——公司制企业
所有权与经营权的分离——委托经营
只要有利润就愿意——生产者剩余
选择饼干还是方便面——生产可能性边界
第五节 竞争与垄断
市场上的弱肉强食之道——完全竞争市场
微软为什么要一分为二——垄断
市场上就凭几个人说了算——寡头垄断
企业扩张的快捷方式——谦并
保暖内衣的冷与热——垄断竞争
联合起来就能奏效?——价格联盟
……
第二章 聆听华尔街的经商智慧:生产经营要懂的经济学
第三章 信息时代需要读点经济知识:生存竞争要懂的经济学
第四章 如何打理自己的财富:投资理财要懂的经济学
第五章 居民的钱袋与宏观经济息息相关:关注民生要懂的经济学
第六章 政府管理宏观经济的学问:丰姓看通经济政策要懂的经济学
第七章 与五大洲的朋友做生意:对外交往要懂的经济学
Book Abstract

《每天读点经济学(超值白金版)》:
市场经济时代最基本的特征是,工业取代农业占据了社会经济的主导地位,市场营销成为最普遍的经营形式,由此导致社会经济各个方面发生了一系列深刻的变化:
(1)由封闭走向开放。市场营销要求根据市场需求,广泛利用各种市场资源,在极其广阔的时空范围内进行生产,而不是像传统小农那样局限在一个家庭范围内,使用家庭资源,为满足家庭需要而进行生产。
(2)机器化。面对巨大的市场需求,手工生产是无法满足的,必须大量应用机器生产;在市场经济背景下,广泛的社会分工协作,为各种机器的发明和制造提供了充分的现实可行的条件。于是,经过人们坚持不懈的努力,终于实现了机器大生产,其主要特点是:以煤炭、石油等非生物能源为动力,能够大功率、高效率、长时间连续作业。
(3)科学化。由于面向市场经营,使用机器大生产,这就要求人们改变以往小农经济状态下那种凭经验靠估计的做法,而代之以科学的定量测试、计算和分析。这里“科学化”并不简单地局限于科学技术成果在生产中的应用,而是主要指人们观察和分析问题时的思维方式的科学化。
(4)雇工经营。面对巨大的市场需要,仅靠家庭劳动力显然是无法满足的,必须大量引入家庭外劳动力。市场经济条件下只能通过支付工资的办法来雇佣自由民从事生产劳动。
(5)专业化和社会化。使用机器大生产和雇工经营的结果是社会分工变得越来越细,整个社会经济呈现专业化和社会化的特点,社会成员普遍养成了分工协作的习惯和理念,这也是社会生产效率大幅度提高的重要原因。
(6)厂商(或企业)成为最基本的经济组织形式。机器大生产和雇工经营,必然突破家庭经营的局限,使厂商成为最基本的经济组织形式。与小农家庭相对简单的内部结构相比,厂商内部结构要复杂得多,其中包含了种类繁多、数量巨大、分工精细的各种生产要素,是一个巨大复杂的经济系统。
(7)利润是生产的目的。由于在极其广阔的时空范围内组织市场经营,厂商生产的目的不再像小农经济那样以获取产品为直接目标,而是以利润为直接生产目的,产品的生产变成了获取利润的手段。
(8)生产要素资本化。随着利润成为直接的生产目的,一切生产要素都相应地变成了赚取利润的手段,即通常所谓的“资本”。整个社会经济从此都置于资本的支配之下,受资本统治。
(9)实行市场机制。市场分配成为最基本的分配形式,包括各种市场资源和劳动产品,都通过市场交换来进行分配,即个人向厂商提供生产要素,并得到各自的报酬,形成个人收入,个人再以其收入按等价交换的原则向厂商购买各种消费品。
(10)广泛而激烈的市场竞争。由于市场分配成为最基本的分配形式,一切生产要素和产品都要通过市场来分配,于是千千万万的厂商和个人便在市场上围绕着有限的市场资源展开了广泛而激烈的市场竞争,使每一个人和每一家厂商都随时面临严酷的市场压力,从而推动市场经济不断向前发展。
(11)规范化。市场经济是一个由千千万万的厂商和个人参与的过程,因此必然要求对人们的行为作出严格的规范,包括国家法律制度、厂商内部的管理制度、各种技术性操作规范以及产品和服务的质量标准等。
而我国从计划经济走向市场经济经历了较为曲折和复杂的历程。早在1979年邓小平就指出:“说市场经济只存在于资本主义社会,只有资本主义的市场经济,这肯定是不正确的。社会主义为什么不可以搞市场经济?这个不能说是资本主义。我们是计划经济为主,也结合市场经济,但这是社会主义的市场经济。”1985年,邓小平指出:“社会主义与市场经济之间不存在根本矛盾。”1992年春,邓小平在南方谈话中进一步指出:“计划多一点还是市场多一点,不是社会主义与资本主义的本质区别。计划经济不等于社会主义,资本主义也有计划;市场经济不等于资本主义,社会主义也有市场。计划和市场都是经济手段。”
邓小平带领人民建立社会主义市场经济体制的过程,经历了从冲破思想束缚到正确认识再到改革实践三个阶段:
第一阶段:突破了完全排斥市场调节的大一统的计划经济观念,形成了“计划经济为主,市场经济为辅”的思想。
第二阶段:确认“社会主义经济是公有制基础上有计划的商品经济”的论断,突破长期以来把计划经济同商品经济对立起来的传统观念,重新解释了计划经济的内涵。
第三阶段:从根本上破除了把计划经济和市场经济看作属于社会基本制度范畴的思想束缚,确认建立“社会主义市场经济体制”的改革目标。
不过,值得注意的是,市场经济作为一种资源配置的方式,也有其局限性。
……

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