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Jingdong book

高等院校房地产方向规划教材:房地产开发与经营

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高等院校房地产方向规划教材:房地产开发与经营

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房地产业关联度高,带动力强,与人民生产生活息息相关。近年来,我国房地产业飞速发展,已经成为国民经济的支柱产业。本教材以理论联系实际为出发点,注重房地产开发与经营理论体系构建,跟踪房地产市场变化,选取具代表性的开发案例,支持案例教学、实践性教学,满足房地产开发经营教学改革、课程建设和指导开发实践的迫切需要。
Content Description

本书系统介绍了房地产开发与经营的全过程理论与实践,主要包括房地产开发概述、房地产开发前期工作、房地产开发项目市场调查、房地产开发项目策划、房地产开发项目规划设计、房地产开发项目风险与不确定性分析、房地产开发项目可行性研究、房地产开发项目资金筹集、房地产开发项目工程建设管理、房地产开发项目市场推广、物业管理等内容。教材注重理论与实践相结合,紧密结合房地产市场发展情况和工程实践,配合具有代表性的开发案例,注重创新性及实践指导性。
本书可作为高等院校工程管理、工商管理(房地产经营管理方向)、土木工程、城市规划等专业相关课程的本科、研究生教材,也可作为房地产开发与经营管理人员的参考用书。
Catalogue

前言
第1章 房地产开发概述
1.1 房地产与房地产开发
1.2 房地产开发模式
1.3 房地产开发分类与项目类型
1.4 房地产开发特性
1.5 房地产开发企业
思考题

第2章 房地产开发前期工作
2.1 房地产开发的阶段划分
2.2 土地使用权获取
2.3 开发项目立项与报批
2.4 房地产开发项目招标
2.5 办理施工许可
思考题

第3章 房地产开发项目市场调查
3.1 房地产市场调查概述
3.2 房地产市场调查方法
3.3 房地产市场调查程序
3.4 房地产市场调查的主要内容
思考题

第4章 房地产开发项目策划
4.1 房地产开发项目策划概述
4.2 房地产开发项目策划的主要内容
4.3 房地产开发项目市场细分
4.4 房地产开发项目定位
4.5 房地产开发项目主题策划
思考题

第5章 房地产开发项目规划设计
5.1 城市规划与房地产开发
5.2 房地产开发项目规划设计的指导思想与主要内容
5.3 居住区规划布局
5.4 建筑选型
5.5 住宅户型
5.6 配套设施规划
5.7 道路交通规划
5.8 绿地与景观规划
思考题

第6章 房地产开发项目风险与不确定性分析
6.1 房地产开发风险概述
6.2 房地产开发风险识别
6.3 房地产开发项目不确定性分析
6.4 房地产开发项目风险分析
6.5 房地产开发项目投资组合策略
6.6 房地产开发项目风险应对
思考题

第7章 房地产开发项目可行性研究
7.1 房地产开发项目可行性研究概述
7.2 房地产开发项目可行性研究与投资决策
7.3 房地产开发项目投资与收入估算
7.4 房地产开发项目财务评价
7.5 房地产开发项目国民经济评价
7.6 房地产开发项目社会影响分析
思考题

第8章 房地产开发项目资金筹集
8.1 房地产开发项目资金筹集概述
8.2 房地产开发项目资金筹集的主要方式
8.3 房地产开发贷款的风险管理
思考题

第9章 房地产开发项目工程建设管理
9.1 质量管理
9.2 成本管理
9.3 进度管理
9.4 合同管理
9.5 建设监理
9.6 竣工验收
思考题

第10章 房地产开发项目市场推广
10.1 房地产开发项目市场推广渠道
10.2 房地产开发项目市场推广
10.3 房地产开发项目价格策略
10.4 房地产开发项目销售管理
思考题

第11章 物业管理
11.1 物业管理概述
11.2 物业管理基本内容
11.3 不同物业类型的管理方式
11.4 物业管理费用与住宅专项维修基金
思考题
主要参考文献
Book Abstract

第1章 房地产开发概述
本章学习要求:
1. 掌握房地产的基本概念;
2. 熟悉房地产开发的项目类型、房地产开发的特性;
3. 了解房地产开发的含义,房地产开发的地位和作用,房地产开发的模式,
房地产开发的分类,房地产开发企业的设立与资质等级。
1.1 房地产与房地产开发
1.1.1 房地产的基本概念
房地产又称不动产(英文中常用realestate或realproperty表示,大多数情况下使用realestate一词),包括土地、建筑物及其他地上定着物,是房屋财产与土地财产的总称,是实物、权益和区位的结合。其中,土地包括地球的表面及其上下一定范围内的空间;建筑物是指人工建筑而成的实体,包括房屋和构筑物两大类;其他地上定着物是指与土地或建筑物不能分离,或者分离就会破坏土地、建筑物的功效或完善性,或使其价值明显受损害的物体,包括永久定着在土地表面之上的自然物,如树木、水流等。因此,房地产是固定在一定地域之内不能移动的土地、房屋建筑以及其他地上定着物相结合的不动产。
在物质形态上房屋财产总是与土地财产连成一体,房依地建,地为房载,二者不可分离;在经济形态上房地产具有价值,承载着相关的权益。房地产不仅是人类社会最基本的生产要素,也是最基本的生活资料。
通常所称的物业一般指已建成投入使用的各类房屋建筑物及其附属设备、设施、相关的场地。
1.1.2房地产开发的含义
房地产开发,是指在依法取得国有土地使用权的土地上进行基础设施、房屋建设的行为。房地产开发必须严格执行城市规划,按照经济效益、社会效益、环境效益相统一的原则,实行全面规划、合理布局、综合开发、配套建设。
房地产开发是城市规划的实施过程。城市规划是城市发展的目标和城市建设的依据,房地产开发必须服从城市规划,服从城市社会经济发展的需要,这是从城市建设与发展的全局利益出发考虑的。

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