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Jingdong book

大道无形:日本商业の动作模式

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大道无形:日本商业の动作模式

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为何弹丸之地的日本却能打造出索尼、松下、丰田等全球行业的翘楚?
为何地大物博的中国却一直停留在“MADE IN CHINA”?
日本企业的“保姆”——商社,才是日本经济的幕后推手!
在被欧美圣经,哈佛经典撞了一下腰后,中国企业家及管理者们从西方式管理中走出来,开始意识到“中国的才是世界的”,他们转而求助于老祖宗,从儒释道中挖掘成功圭臬。殊不知,他们从头孜孜以求的时候,同属中国文化体的日本已经遥遥领先。
Content Description

本田、丰田、佳能、松下、东芝、索尼、NEC在很多人的眼中,这些耳熟能详的企业才是日本竞争力的象征但是,你所不知道的是,站在这些光环耀眼的日本金牌制造业企业背后的,是拥有全球独有商业模式运营的日本综合商社
日本商社的综合特性,使得它发展成为了有着群狼精神的雄狮,在商场丛林中保持着“攻无不克战无不胜”的霸主地位
情报作战是日本综合商社海外扩张战略的要害部分日本商社有两个著名信条:其一,有风险的地方才有商业机会;其二,情报就是钱日本商社愈是要向海外扩展,便愈要依赖情报的速度和准确性
日本特有的“儒家资本主义”崇尚创造价值而非“金融资本主义”掠夺式的赚钱对综合商社来说,在与厂家合作的过程中,利润是第二位的,长远合作才是第一位的。
Author Description

博君,曾与中国顶级战略专家学习合作三年,与国内知名战略营销专家学习合作两年,曾任国内知名咨询公司副总裁、高级管理顾问,参与并主导过多家企业的管理咨询项目,现任中国知名企业信息技术总监。
Catalogue

第一章 中国企业为什么总是集体性很受伤
偌大一个中国,却没有几个世界级的民族品牌,而日本弹丸之地,却拥有大把国际大品牌。每年中国都有大批的民营企业倒下去,很多企业家感叹在中国做实业实在太难。事实上,在全球任何一个地方,做企业都很难。中国民营企业脆弱不能只怪环境,一个重大的原因就在于中国企业之间缺乏联合精神。日本的大腕品牌都不是一己之功,而是有着可靠的“后台”,坚强的推力。中国可以考虑学习日本综合商社的模式,完成对中国企业的整合,并一致对外。
都是资源有恃无恐惹的祸?
过度依赖外资,外强实则中干
苟活于全球产业链的最底层
走不出去,形成不了国际气场
互不团结,无法一致对外

第二章 日本真正的“教父”——商社皆是“潜伏大佬”
丰田、本田、佳能、松下、东芝、索尼、NEC在很多人的眼中.这些耳熟能详的企业才是日本竞争力的象征。但是,你所不知道的是.站在这些光环耀眼的日本金牌制造业企业背后的,是拥有全球独有商业模式运营的日本综合商社。它们才是真正水面下的巨鲸,是日本企业界的潜伏教父,日本大企业成长的幕后推手,是主导日本经济的内在力量,是日本经济乃至世界经济的大庄家、幕后操盘手。
决定月本经济的六大财团
影响世界经济的九大商社
财团和商社左右日本政治
以贸易为主体,以金融为后盾
实力隐藏,大象无形
资源优势互补,经营相互扶持
经济危机时刻,抱团取暖求生

第三章 不断变化着的“软体动物”
把握市场,噢察商机,不僵化公司的固有形态,这是商社的基因。从拉面到火箭、从卫星到鸡蛋,甚至更有比卫星大的宇宙,比鸡蛋小的芯片和肉眼根本看不见的生物工程,随需而变,无所不做,这就是商社的魅力根源。
“综合”是商社的金字招牌
从拉面到火箭从卫星到鸡蛋“无所不做”
进口贸易、国内贸易和转口贸易活动广泛
独立而强悍的现代物流体系
依据庞大的信息网络相时而动
商社成功的最大资本是人

第四章 世界级品牌的幕后推手
综合商社与财团企业成员有着密不可分的联系。无论是农作物、矿产资源还是消费品,无论是原材料、中间件亦或是终端商品,在所有的生产、贸易和物流环节,综合商社都扮演着“幕后推手”的角色,将自己的下属公司以及关联企业推到台前,不断地扩大着市场、资源和疆土,谋求着利润最大化,而自己则隐藏起来。
以培育世界级企业为目标,人股不控股
利润是第二位的,长远合作最重要
帮助品牌企业度过寒冬
从上游到终端渗透整条产业链
做品牌企业最理想的供应商
帮助品牌企业“走出去”

第五章 “利益共同体”的非常扩展术
综合商社是日本企业走向世界的“流通窗127”。通过在金融、物流、调研、咨询、市场营销等方面直接为制造业企业提供支持。只要能见到日本企业的地方,毫无疑问也会发现日本综合商社的身影。它们像影子一样,隐没在全球93个国家或地区的某个角落,默默地、贴。地为品牌企业保驾护航。
情报开路,无往不利
“三人四脚型”联合投资
“反客为主”四部曲
用“吸收风险”来创造未来
抢夺资源,掌握话语权

第六章 猛于虎的新“以华制华”
当我们在宏观经济上防御欧美的显性进攻时,却忽略了日本的综合商社已悄悄地潜入我们的后方基地。以综合商社为主导的日本大财团以类军事化的组织模式和行为方式早已部署好它们的中国战略,一次次绕过国人集体仇日的情绪墙,成功地将中国企业引入他们精心布下的陷阱。专家指出,中国经济有很大部分掌握在日本手中。
表面处处着想,实则请君人瓮
借船为出海,登岸就翻脸
不断投以诱惑,就是不传真经
安插“耳目”,里应外合
幕后坐庄,联合诈骗

第七章 文化寻根——日本商社隐形的翅膀
日本综合商社的生成是有国家意志和民族文化在里面的。日本财团注重建立企业问的相互依赖关系,形成命运共同体,也就是日本企业文化中“和”的观念。它强调互助、团结、合作、忍让,完全不同于中国企业间互相拆台、独占山头的恶性竞争。
日本文化共生共荣思想的极大影响
综合产业链下的家文化
以商兴国的传统和贸易立国的国策
商魂、国宝级杰出商人的榜样力量
中国儒家、道家的“和”文化
中国徽商晋商浙商的影子

第八章 为什么中国没有产生综合性财团?
从中粮发展看中国国企与日本商社的形似神离
从温州财团看民营经济的发展劣势
从德隆成败看产业运作的风险隐患
从招商局发展看中国商社模式的短板
中国亟待培育适合综合商社生存的土壤
Book Abstract

“地大物博”曾经是我们几代人引以为豪的民族记忆,“地大物博”赐予了我们的企业有恃无恐的豪迈。多年来我国企业习惯于以资源换技术,以资源换市场,很多企业唯利益是图,不会去关注“中国资源已短缺”这种环保人士的“恐吓”。
在国际上中国制造就是中国企业的代名词。在国外买一个玩具、一件衬衫、一款小家电,很可能是“MADE IN CHINA”。过去20年,中国一直遵循着贫困国家的发展战略:利用自己劳动力价格低和自然资源丰富的优势,在劳动力密集型的产业中,靠低廉的价格打败对手,占领世界市场。如今“中国制造”遍布全球,作为世界第三大贸易国,中国100多种产品的产量“世界第一”,涉及家电、通讯、纺织、医药、机械、化工等十多个行业。“中国制造”的标签遍布全球各地,是中国经济蓬勃发展的体现,也意味着中国已成为“世界加工厂”,但我们应该始终保持清醒的头脑。
多年来,我国的经济发展一直没有摆脱高投入、高消耗、重污染、低产出的模式。从工业的产出看,大部分是资源高耗和高污染型,如焦炭、铝业等。生产1吨铝平均消耗15000度电,相当于消耗4.8吨标准煤。
Introduction

感谢白益民先生对日本商社企业文化的研究,感谢各界专家、学者对企业运营模式的探讨,站在巨人的肩膀上,我才能看的更远。
博君
中国大学经济系使用的教科书几乎清一色是由美国经济学家撰写的,中国企业家也多热衷于美式的MBA,极少关注日本和韩国被称为“综合商社”的企业组织。实际上,日本财团注重的团队合作、共度危机、结成命运共同体,这些模式更多地传承了中国儒家和道家文化。
最近十年,中国基本上是按照美国的模式,把金融和产业剥离,这样的话很难形成商社。在日本财团体制下,财团里面既有制造业,也有商社和专门做物流的组织,还有金融企业,实际上是一个“商帮”的形态。
按照美国的经济理论,企业都是要向专业化发展,而不能到处投资多元化。实际上,日本的财团是形成多元化的体制,为什么中国的企业做不成多元化?主要是因为中国的体制目前没有理顺,并不是一个企业什么都做就是多元化。

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