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Jingdong book

制造业服务化路线图:机理、模式与选择

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制造业服务化路线图:机理、模式与选择

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越来越多的制造企业围绕产品全生命周期的各个环节不断融入能够带来市场价值的增值服务,实现从传统的提供制造业产品向提供融入了大量服务要素的产品服务系统(PSS)转变,制造业服务化正成为全球许多制造企业的战略选择。面对全球制造业服务化这一趋势,本报告试图从动力机制、发展模式和国家战略等层面回答三个基本问题。一是制造业服务化的内在动力机制是什么?从经济学理论视角来观察,制造业服务化的内在机制在于产品服务系统(PSS)具有成本弱增性,它使得制造企业在提供产品服务系统(PSS)时具有范围经济的优势,这种优势来自于对制造企业知识资产(技术资源、管理资源、品牌资源、渠道资源和客户资源)的分享。二是制造业服务转型的路径和模式是什么?本报告从全球制造业服务化的实践中归纳提炼出制造业服务化转型的4种基本模式,即基于产品功能提升的增值服务、基于产品交易便捷的增值服务、基于产品整合的增值服务和从基于产品的服务到基于需求的服务,并从制造企业服务化转型的背景和动力、举措和路径、效果及启示等方面剖析了全球4种基本模式的11个典型企业案例。三是我们应当如何认识和把握这一趋势?报告对全球部分国家制造业服务化的进程进行了评估,重点分析中国制造业服务化的进展和问题,并提出了相关政策建议。
Author Description

安筱鹏,男,1973年3月生。2003年7月获东北财经大学公共管理学院区域经济专业博士学位。2001年以来,先后从事信息产业及信息化发展战略、规划和政策研究工作。曾任中国电子信息产业发展研究院规划研究所所长,现为工业和信息化部信息化调研员。近年来,作为执笔人之一,参与了《2006—2020年国家信息化发展战略》、《国民经济和社会发展信息化“十一五”规划》、《信息产业“十一五”规划纲要》、《科技兴贸“十一五”规划》等部委办的多项国家信息化发展战略、规划和政策的起草工作。发表学术论文100多篇,出版了《城市区域协调发展的制度变迁与组织创新》、《集装箱港口发展与布局》、《现代服务业:特征、趋势和策略》等多部专(合)著,相关研究成果获“第六届全国外经贸研究成果”一等奖(2005年)、“首届全国信息化研究优秀成果”二等奖(2007年)和国家发展和改革委员会机关优秀研究成果一等(2007)。
Catalogue

绪论
研究起因
主要内容
国内外研究进展
国外研究进展
国内研究进展
上篇 理论篇
1制造造业服务化的理论基础
基本概念
产品与服务
产品服务系统
生产性服务业与服务型制造
企业资产与资产的专用化
成本弱增性与范围经济
理论探索
越大的企业越有条件成为服务型制造企业
2制造业发展及服务化的动力机制
新时期制造业发展的新趋势
制造业服务化的动力机制
制造业服务化的基本模式
基于产品效能提升的增值服务
基于产品交易便捷化的增值服务
基于产品整合的增值服务
从基于产品的服务到基于需求的服务
……
中篇 模式篇
下篇 国家篇
参考文献
后记

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Brand Jingdong book
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