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Jingdong book

旅游管理案例丛书：春秋集团经营案例

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Jingdong book

旅游管理案例丛书：春秋集团经营案例

Name: 旅游管理案例丛书：春秋集团经营案例
Brand: Jingdong book
SKU: 3110146281
Price: 42.57 USD
Availability: OutOfStock

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Content Description

《旅游管理案例丛书：春秋集团经营案例》主要探求春秋旅行社以及春秋航空成功的内部管理模式以及有效的营销手段，对其如何进行成本控制和创建盈利模式做了详细的研究，并对其未来发展进行展望，提出中肯的意见。著立《旅游管理案例丛书：春秋集团经营案例》，力图为专门进行企业经营学术研究的读者或专家提供学术参考，同时也希望能够为那些对相关行业感兴趣的业内外人士提供有价值的借鉴。

Author Description

李凡，1976年6月出生，女，吉林省吉林市人。2005～2008年在中央财经大学攻读经济学博士。2007～2008年在英国伦敦Kingston University访学。2008年至今，任职于北京第二外国语学院旅游管理学院，副教授。研究方向：外商直接投资。论著有《中印吸引外商直接投资决定因素比较研究》、《跨国公司投资案例》；在《国际经济合作》、《中央财经大学学报》、《北京工商大学学报》、《商业时代》等学术期刊发表论文十余篇；主持并参与国家级、省部级课题多项。

Catalogue

第一章上海春秋集团股份有限公司概述
第一节上海春秋国际旅行社有限公司的发展概述
一、国内旅行社业的发展概况
二、春秋国旅的诞生
三、春秋国旅的发展
四、春秋国旅的成功对国内旅行社经营管理的启发
第二节上海春秋航空股份有限公司的发展概述
一、春秋航空的诞生
二、春秋航空的发展及现状

第二章春秋集团管理框架体系
第一节春秋国旅管理模式
一、组织结构管理
二、人力资源管理
三、顾客管理
四、质量管理
五、危机管理
六、决策管理
第二节春秋航空管理模式
一、组织结构管理
二、人力资源管理
三、顾客管理
四、质量管理
五、危机管理
六、决策管理

第三章春秋集团的营销模式
第一节宏观环境分析
一、市场细分
二、市场选择
三、市场定位
第二节营销组合
一、差异化的旅游产品
二、分销渠道
三、产品定价——以春秋航空为例
四、促销策略
第三节春秋集团营销案例分析
一、“1元”机票策略
二、网络营销案例

第四章春秋集团的成本控制与盈利模式分析
第一节春秋集团的成本控制
一、成本管理
二、春秋航空和其他航空公司成本结构比较
第二节春秋集团的盈利分析
一、春秋集团的经营业绩
二、春秋航空的盈利模式研究
三、春秋集团的盈利启示
……

第五章春秋集团的发展趋势

Book Abstract

（3）国内其他主要民营航空公司。中国三大中央直属航空公司分别是中国国际航空股份有限公司（代码“CA”，简称“国航”）、中国东方航空股份有限公司（代码“MU”，简称“东航”）、中国南方航空股份有限公司（代码“CZ”，简称“南航”），这三大央企在资产总额或者航线网络上相对于一般的民营航空公司具有绝对优势。2005年前后，国内主要民营航空除了春秋航空以外还有以下几家：
1）奥凯航空有限公司，2005年3月11日正式开航（见表1-5）。它是中国内地第一家投入商业运营的民营航空运输企业。奥凯航空有限公司的注册资本有3亿元，总部设在北京，以天津滨海国际机场为主运营基地，下设天津分公司、杭州基地和14个驻外营业部。截至2008年，奥凯航空有限公司拥有五架B737系列客机、三架B737系列货机、一架新舟60支线飞机和两架Y8通用飞机。客运方面，奥凯航空有限公司经营天津至长沙、合肥、昆明、哈尔滨、三亚、杭州和海口等近20条航线，奥凯航空有限公司客运方面的重点是打造干支结合的客运航线网络，其客座率始终高于民航平均水平。
2）成都航空有限公司（前身为“鹰联航空有限公司”），2005年7月26日开航，它是国内第一家获得中国民航局批准成立的民营航空运输企业。成都航空总部设在成都，主营运地在成都双流国际机场。2009年10月，鹰联航空有限公司濒临破产，中国商用飞机有限责任公司、四川航空集团公司和成都交通投资集团有限公司注资重组即将破产的鹰联航空，使鹰联航空股本金由原来的3亿元增资到6.8亿元，并更名为成都航空有限公司。成都航空有限公司截至2010年共拥有7架A320系列飞机，现已开通广东、深圳、南京、武汉、南宁、桂林、杭州、长沙、宁波、温州、昆明、贵阳、丽江、济南、大连和三亚等40多条国内航线。
3）上海吉祥航空有限公司，系“中国民企百强”均瑶集团全资控股的航空公司。截至2009年末，公司注册资本3亿元人民币。公司以上海虹桥机场、浦东国际机场为基地，经营范围涵盖国内航空客货邮运、通用航空、商务旅游包机、航空器械维修和零配件加工修理以及其他相关业务。上海吉祥航空有限公司拥有14架A320系列飞机，定位于中高端公务、商务和商务休闲航空市场。依托上海空港，拥有深圳、成都、昆明、沈阳、长沙、太原、哈尔滨、三亚、温州、青岛、郑州、大连、长治、黄岩、桂林、连城、北海、南宁、珠海等地在内的30余条国内航线。
……

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