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经济管理学术文库·管理类：会展活动对主办城市的社会影响研究

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经济管理学术文库·管理类：会展活动对主办城市的社会影响研究

Name: 经济管理学术文库·管理类：会展活动对主办城市的社会影响研究
Brand: Jingdong book
SKU: 3110173331
Price: 42.82 USD
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《经济管理学术文库·管理类：会展活动对主办城市的社会影响研究》以中国第一展——中国进出口商品交易会（广交会）为例，深入研究了主办城市居民的会展社会影响感知。《经济管理学术文库·管理类：会展活动对主办城市的社会影响研究》主要研究了三个方面的内容：第一是构建了会展社会影响评价尺度（SISC）；第二是引入结构方程模型，用验证性因子分析方法验证了SISC；第三是从居民视角研究了会展社会影响的控制策略。《经济管理学术文库·管理类：会展活动对主办城市的社会影响研究》是比较深入研究会展影响的专著，适合会展专业、旅游管理专业的研究生和从事会展策划与管理的工作人员阅读。

Author Description

刘民坤，1979年出生，湖南澧县人。广西大学商学院旅游管理系系主任，副教授，博士，硕士生导师。研究方向：会展策划与管理、旅游科技创新和旅游规划设计。近年来主持5项省级课题，2项横向课题，参与2项国家课题，并在《旅游学刊》、《人文地理》等学术期刊上发表了15篇论文。

Catalogue

第一章理论框架
第一节国内外会展业发展概况与趋势
第二节研究背景
第三节研究意义
第四节研究方法和技术路线
第五节理论原理
第六节研究问题
第七节研究案例：中国进出口商品交易会

第二章文献综述
第一节国内外会展研究评述
第二节国内外会展社会影响研究进展

第三章会展社会影响评价尺度构建
第一节尺度构建的方法
第二节尺度开发的过程
第三节影响变量的评价

第四章基于会展社会影响感知的居民聚类分析
第一节聚类分析的基本理论
第二节广交会正式样本的聚类分析

第五章会展社会影响尺度的验证性因子分析
第一节验证性因子分析原理
第二节模型界定
第三节模型拟合
第四节模型修正
第五节模型解释

第六章会展社会影响的控制研究
第一节会展社会影响的形成机制
第二节会展社会影响控制的目标与原则
第三节会展社会影响控制的方法论
第四节会展社会影响控制策略

第七章结论与讨论
第一节研究结论
第二节研究展望
附录
参考文献
后记

Book Abstract

三、结论与讨论
（一）结论在研究方法上，国外旅游影响研究注重模型的构建、运用和使用数理统计方法，SPSS数据分析和结构方程模型等技术的运用已经成为主流，但在对旅游影响的调控等方面的研究存在不足。研究方法和手段上表现出4大障碍和困难：①研究尺度和衡量标准的不一致，成果之间难以对比；②缺乏信度和效度检验；③经验研究的零散性特点，难以对旅游在经济、社会文化以及环境等方面的影响做出系统衡量；④旅游影响研究在方法论上尚未引起学术界的重视，衡量旅游影响的标准和规范尚未出现。
国外研究的主要启示有：国内研究应该较多地开展处于不同发展阶段的多旅游地类型的横贯和纵贯的对比研究；需要关注特殊事件的居民感知和态度研究；强化对影响因素的研究；应注重多学科理论的介入，从不同的视角、不同的层次开展跨学科研究；要注重数学方法尤其是模型方法的应用。
而国内研究特点可以总结如下：
第一，从国内学者20多年来的研究成果看，旅游社会影响研究拉开了国内旅游影响研究的序幕，并且一直是旅游影响中较受关注的领域之一。国内学者在旅游社会影响研究方面取得了丰硕的成果，特别是最近几年来，无论在理论基础，还是研究方法上，逐渐显现出富有创造性的探索和尝试。
第二，从研究内容来看，各种各样的旅游社会影响尺度或者量表的构建、基于旅游感知的居民分类、各种独立变量（如人口统计学变量等）对居民态度的影响等内容，是国内学者研究的焦点。他们针对不同旅游地类型、不同特征的居民亚群体进行了大量的实证研究，得到了大致相同的研究结果。第三，从研究方法来看，国内学者始终重视实证研究方法，使用的统计技术从早期的描述性统计分析逐渐变化为近些年广泛使用的因子分析、相关分析、聚类分析、回归分析等技术。国内学者对旅游社会影响的基础理论的研究兴趣似乎并不太大，这一方面是因为这个问题本身的复杂性，另一方面可能是没能突破国外学者的几种理论范式，例如Doxey（1975）的愤怒指数理论、Butler（1980）的旅游地生命周期理论以及广泛应用于旅游影响研究中的社会交换理论等。需要指出的是，相当部分的实证研究未能按照严谨的程序或方法进行。以尺度构建为例，表现之一是有些研究不重视初始项目库的编写，要么简单整合他人研究成果，甚至直接套用国外量表，未考虑到项目库的适用性；表现之二是很少有研究在进行正式调查前进行预试；表现之三是一些研究未能进行信度和效度检验，导致他们的量表和尺度的可信度和适用性下降。第四，从理论基础看，国内学者始终未能突破愤怒指数理论、发展阶段理论、涵化理论、社会交换理论、旅游地生命周期理论等传统理论的研究框架。当然，已经有一些学者做了有益的尝试，例如涂玮等（2008）将自组织神经组织网络理论、卢小丽和武春友（2008）将模糊数学理论运用到居民旅游影响感知的研究中。
（二）讨论
笔者认为，未来的旅游社会影响研究可能会从如下几个方面发展：
第一，研究内容更加细致和专门化，可以预见对会展、节事、博彩、工业旅游等诸多方面的社会影响研究将称为学术热点。
……

Introduction

会展活动被认为是地区经济发展的助推器，因此针对会展经济影响的研究受到了学界的重视，而对其产生的社会影响则关注很少。本书以中国进出口商品交易会（广交会）为例，在旅游学、社会学、管理学、心理学等学科的相关理论指导下，结合会展社会影响问卷调查的统计分析结果，构建了一个评价会展活动的社会影响尺度——会展社会影响尺度（Social Impacts Scale of Convention，SISC）。本书在构建和验证了SISC的信度和效度之后，引入结构方程模型理念，运用验证性因子分析更深入地检验SISC的科学性和准确性。结果表明：SISC由个人收益感知、社区收益感知和成本感知3个公共因子以及9个项目构成，并具有良好的信度和效度。验证性因子分析的各项拟合参数及数据表明，由3个维度、9个项目构成的假设模型拟合理想，进一步证实了SISC的合理性。本书还根据问卷调查样本的分析结果，将广交会样本中的广州居民分为3类。最后，从居民视角对广交会的社会影响控制提出了一些建议。
本书分为七章。第一章是理论框架，主要介绍了论文的研究背景、意义及理论基础。第二章是文献综述，评述了国内外会展研究以及旅游影响研究的主要内容与研究方法。第三章是会展社会影响评价尺度构建，构建并验证了一个会展社会影响尺度（SISC），并评估国内外相关文献中可能影响居民感知的变量的作用。第四章是基于会展社会影响感知的居民聚类分析，研究表明，样本中的广州居民分为：关注自我的谨慎支持者（210人，29.37%）、积极支持者（197人，27.55010）和关注社区的谨慎支持者（308人，43.08%）。第五章是会展社会影响尺度的验证性因子分析，引入结构方程模型理念及技术，与第三章相比，本章运用了一个反向的方法论，以已经构建的SISC为理论假设，通过模型构建、模型拟合、模型修正及模型解释等过程，证实了SISC尺度的科学性。第六章是会展社会影响的控制研究，在软系统方法论指引下，从居民视角对广交会的社会影响控制提出了一些建议，帮助主办方进一步办好会展活动、争取更多市民支持，乃至促进会展业的健康、快速和可持续发展。第七章是结论与讨论，总结了本研究的主要结论，并指出了研究局限性和研究展望。

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