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Jingdong book

疯狂经济学：一本书读懂商业常识

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Jingdong book

疯狂经济学：一本书读懂商业常识

Name: 疯狂经济学：一本书读懂商业常识
Brand: Jingdong book
SKU: 3110193151
Price: 46.12 USD
Availability: OutOfStock

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Editer Recommend

商场如战场，投身商海
不懂基本的商业知识，怎么能在短时间内轻松叩开创业的大门？
不懂商业策略，怎么能在激烈的市场竞争中站稳脚跟？
不了解移动互联网浪潮的商业新模式，怎么能在大数据时代下掌握以小博大的移动战法？
一本书教你了解商业的全貌，洞悉商业的真谛，成为商业的精英

Content Description

商场如战场，商业社会中处处有陷阱，很多商业决定都会使企业“触礁”，而这些错误的商业决定源于对一些商业知识的缺乏。因此，掌握一些商业常识与经营之道就成为了必要。本书由诸多真实发生的国际商业案例为基础，讲述了许多商业陷阱和大多数从商人员所不知道的商业知识，以帮助读者了解这些商业知识，了解国际商业社会普遍的游戏规则，在经营企业时更“精明”，睿智、理性地作出决策，妥善解决那些层出不穷、生死攸关、不可避免的窘境，避开那些“恐怖”的陷阱，从而指导自己的商业行为，成就自己的丰功伟业！
本书有助于创业者和职业经理人更清醒地认清机遇与风险，找准自己的定位；有助于学生全方位理解商业本质，规划自己的职业生涯。不论是浮沉商海的企业人士，还是尚在进修的莘莘学子，均可通过本书提高自己的商业竞争力。

Author Description

史蒂凡·弗莱德里希（Dr. Stefan Fradrich)
专栏作家、经济类电视栏目的常客、畅销书作者、演讲家、培训师、教练、顾问。
他的著作作为指导性书籍，被翻译成多种语言。
他作为专业的演讲家，每年都有上千的人参与他主持的研讨会或者报告会。
作为一名教练和顾问，他崇尚激励、沟通、运动。很多人都能在电视上看到他，他经常被邀请去做关于教练节目的嘉宾。

曾经获得的荣誉
2008年获得康佳奖
2009年获得创新奖
2011年年度获得“杰出教练”称号
2005年～2016年获得“前100 演讲家”称号
2009～2016获得“五星级咨询师”称号

Catalogue

目录

沃尔沃：关爱一生/1
——作为一辆故障车车主应如何应对汽车生产商
——蒂罗·鲍姆
汽车里可恶的魔鬼/2
后视镜，喇叭以及轴坏损/4
1878年修建的普勒茨劳尔大街无法找到/5
别提过分要求/8
SUV（越野）备用车/9
CD机损坏/10
车底的响声/11
发出声响的两个原因/12
柏油马路上的柴油/14
延长保修的申请被断然拒绝/16
取消iPod接口/18
还是有了iPod接口/20
发动机悬架损坏/21
客服不再联系/22
大型活动：娱乐行业的恐怖销售/27
——英格·布克尔特
销售世界观：世界大亨IOS的兴衰史/33
——安德利亚斯·布尔
在巴黎的一个美国人/35
首个基金的创造历史/36
成功三和弦：基金—房地产—保险/37
上升或出局——生意起了变化/38
发展助力：IOS发展公司以及IOS慈善基金/39
“我们销售世界观，而不是产品”/40
派对已经结束，音乐还在继续/41
直到泰坦尼克下沉/42
从中得到的一个结论：有浮必有沉/43
德国结构性经营之父/44
一个跨国集团和一个世界性想法的故事/46
不可能！四幕情景剧/47
——托马斯·布茨勒和乌利希·普法芬伯格
第一幕/48
第二幕（大约20天后）/49
第三幕（大约20天后） /50
第四幕（大约17分钟后）/52
一个天才经理人的起起伏伏——天道酬勤/55
——埃利希·诺伯特·迪特罗伊
摘要/60
恐怖的入籍周折/63
——伊丽莎白·德希舍
可怕的保险卡/69
——史蒂凡·弗莱德里希
尾声/76
学会在演讲中扭转乾坤/79
——克里斯蒂安·加勒文茨
呼唤出的幽灵/81
埃德蒙大街上的噩梦/84
在红色信号灯的魔法下/85
恐惧的记忆/89
——奥利文·盖则哈特
小心！您的员工实现了您最隐秘的愿望/101
——波利斯·格乎恩德
如果大家都不为所动，那一切将无济于事/111
——巴贝特·哈伯
客户服务中心的恐怖/119
——爱克哈特·封·赫施豪森
硬件的软肋/123
——爱克哈特·封·赫施豪森
氙事件/127
——沃尔夫·赫尔施曼
销售员，敞篷车和神圣的奶牛/135
——苏珊娜·克莱亨茨
光是在这儿还远远不够/143
——一个典型展会上的观察
——迪克·柯豪特
办公室的噩梦/149
——约根·科尔茨
这个天才能操控住这样的混乱/151
一个整理者/152
迅速吞噬缓慢/153
有效的行动是唯一的解决办法/154
为一个要走的人开设账户/157
——马丁·林贝克
成功的第一印象/158
优质的初次谈话/159
高水平服务/159
个性化产品的推荐/160
感同身受地处理矛盾/161
几年以后/162
聪明的答话策略/162
点睛结语：帮助客户做出正确的选择！/163
售后服务/164
邪恶的平常性/165
——为什么好的经理人做不道德的事
——吉奥多·帕拉佐
恐怖的拍摄之旅/173
——亨利特·佘福妮
网络公司的员工选拔——恐怖故事/183
——格哈德·施恩布赫
会议室的“大屠杀”/189
——柯聂拉·托普夫
捉鬼/192
般若波罗蜜/193
防御装备/194
态度问题/195
缝补时间/197
忽视的策略/198
可耻的幻灯片/199
娱乐型报告/199
最后/201
唯一的阻碍是销售员/203
——英格·沃格尔

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Jingdong book

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