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Jingdong book

当代世界学术名著:信息技术经济学导论

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当代世界学术名著:信息技术经济学导论

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《当代世界学术名著:信息技术经济学导论》对影响信息技术产业的重要经济问题做了简明适当的回顾。这些产业的特点是,生产具有高的固定成本和低的边际成本、用户的转换成本高、网络效应强。这些因素结合在一起能够形成独特的行为。《当代世界学术名著:信息技术经济学导论》分为两部分。第一部分,范里安教授总结了这些产业的基本经济问题。第二部分,法雷尔教授和夏皮罗教授描述了这些产业中知识产权的作用。清晰的分析和阐述,使《当代世界学术名著:信息技术经济学导论》成为经济学、商业策略、法学及相关专业的本科生和研究生的理想的入门读物。

Author Description

哈尔·R·范里安(HalR Varian),加州大学伯克利分校信息管理和系统学院、哈斯商学院、经济系1944级特设讲席教授。
约瑟夫·法雷尔(Joseph Farrell),加州大学伯克利分校经济系教授。2000—2001年,任美国司法部反托拉斯局代表助理律师和首席经济学家。
卡尔·夏皮罗(Carl Shapiro),加州大学伯克利分校哈斯商学院商业策略学全美人寿讲席教授。他还是加州大学伯克利分校商业与经济研究所主任、经济系的经济学教授。

Catalogue

第一部分 竞争和市场力量
1 引言
2 技术和市场结构
3 知识产权
4 互联网繁荣
4.1 金融投机
4.2 现在我们在哪里?
4.3 “新经济”
5 产品和价格差异化
5.1 一级价格歧视
5.2 二级价格歧视
5.3 三级价格歧视
5.4 基于购买历史的价格歧视
5.5 搜寻
5.6 捆绑
6 转换成本和锁定
6.1 关于锁定的简单分析
6.2 争夺顾客的竞争
6.3 关于争夺顾客的竞争的分析
6.4 转换成本和价格歧视
7 供给方规模经济
7.1 竞争和福利
7.2 获取垄断地位的竞争
8 需求方规模经济
9 标准
9.1 标准战
9.2 标准协商
9.3 标准领导
9.4 标准化的成本优势
10 系统效应
11 计算机辅助交易
12 总结
第二部分 知识产权、竞争和信息技术
13 引言
14 版权、专利和商业机密
14.1 版权
14.2 专利
14.3 商业机密
15 产品差别化和定价差别化
16 转换成本和锁定
17 标准和专利
18 我们需要对专利制度进行改革吗?
19 总结和结论
参考文献
人名索引
名词术语索引

Book Abstract

关于拉菲尔·马提利奥讲座
许多著名的经济学家都参加过拉菲尔·马提利奥讲座(The Raffaele Mattioli Lectuces)。为了纪念拉菲尔·马提利奥留下来的文化遗产,1976年意大利商业银行和博科尼商业大学(Università;Commerciale LuigiBocconi)一起创办了这个讲座。拉菲尔·马提利奥曾经多年担任意大利商业银行主席。
后来,意大利商业银行被意大利联合银行合并了,而意大利联合银行也愿意和博科尼商业大学一起继续推进新的系列讲座。拉菲尔·马提利奥讲座旨在创造一个机会来思考和讨论那些当前人们特别感兴趣的话题,从而为应对持续变化的全球经济环境所面临的越来越多的挑战提供研究激励和基本想法。
因此,目前该讲座致力于创造性地分析世界经济正在发生的重大变化所带来的影响,包括市场的全球化,信息技术和通信领域的持续演进,以及经济和国际关系的融合等等。伴随着欧洲货币联盟的产生,这些重大变化显然带来了许多复杂的研究课题,而这些课题需要运用跨学科的视野才能得以很好解决。
该讲座邀请那些关心各种经济问题的世界各地的杰出学者和研究人员参加,其目的在于做一些有益的讨论,将经济理论与实际政策联系起来。
……

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