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Jingdong book

财务报表分析从入门到精通(附光盘)

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零基础初学者的财务报表入门到精通宝典!
十年企业财务总监深入浅出助您透视财务!
复杂知识简单化+专业知识案例化+抽象概念明确化
5分钟,看懂三大报表——资产负债表、利润表、现金流量表!
50分钟,拥有三大能力——成本控制能力、利润增长能力、综合管理能力!
100分钟,从外行成为内行——看懂资产负债表、看明利润分析表、看清现金流量表、看透权益变动表与报表附注!
《财务报表分析从入门到精通》通过13大主题内容、80多个实战案例、180多幅图表全程图解,一看就懂,边学边用!

超值赠送价值300元办公类电子书和财会类常用表格。包括:
3本办公专家电子书
600个Office常见问题
213个人力行政办公模板
100集办公教学视频
108张财务会计常用表格
Content Description

随着行业竞争的加剧、成本的上升、利润的降低,中小企业的生存越来越艰难,财务的状况越来越差。这让众多中小型企业主焦心忧虑,不得不更加去关心企业的财务状况。企业举步维艰,生存更加困难,聪明的老板和管理者开始学习财务知识,通过财务的“四大报表”来透视企业的资金和盈利状况,以使企业渡过危机,并发展壮大。
《财务报表分析从入门到精通》是专门写给财务方面的新手朋友看的,通过80多个深入浅出的实战案例和180多幅图表全程辅助解析,旨在帮助新手朋友从零基础的入门到精通财务报表的阅读和分析,透视财务报表数字背后的秘密,成为财务报表方面的行家里手,从而为企业降低成本、提高利润、加强现金流等,让企业蒸蒸日上,让自己在职场事业中如鱼得水,更上一层楼。
《财务报表分析从入门到精通》内容共分为三部分。第-一部分为精通财务报表阅读,具体内容包括财务报表快速入门、看懂资产负债表、看明利润表、看清现金流量表、看透权益变动表与报表附注;第二部分为精通财务报表分析,具体内容包括明白财务报表分析、清楚资产负债表分析、把握利润表分析、掌握现金流量表分析、通晓所有者权益变动表分析、领会财务报表重要项目分析;第三部分为精通财务综合分析和阅读上市公司报表。
《财务报表分析从入门到精通》适合人群:一是广大需要财务进修的中小型企业业主、管理人员;二是刚进入职场的财务人员等;三是其他想学习财务报表的人员。
Author Description

谭中阳,历任名企财务经理、财务总监,不仅在财务管理、资本运营等方面有多年丰富的实战经验,而且擅长将复杂的问题简单化、抽象的问题具体化,概念的问题图表化,深入的问题浅出化,这也正是本书的亮点,能够帮助读者快速看懂财务报表。
Catalogue

第一部分看懂财务报表
第 1 章财务报表快速入门
1.1认识财务报表 / 004
1.1.1通过案例介绍什么是财务报表 / 004
1.1.2哪些人需要懂财务报表 / 006
1.2财务报表概论 / 007
1.2.1资产负债表 / 008
1.2.2利润表 / 010
1.2.3现金流量表 / 012
1.2.4所有者权益变动表 / 014
1.2.5财务报表附注 / 016
1.2.6财务报表的意义 / 018
1.3编制财务报告的法律政策依据和要求 / 018
1.3.1法律政策依据 / 018
1.3.2会计基本假设 / 020
1.3.3会计基础 / 022
1.3.4财务报表编制要求 / 023
第 2 章看懂:资产负债表
2.1资产负债表的基本结构 / 026
2.2企业的资产及其分类 / 030
2.2.1流动资产类账户 / 031
2.2.2非流动资产类账户 / 033
2.3企业的负债及其分类 / 035
2.3.1流动负债类账户 / 036
2.3.2非流动负债类账户 / 038
2.4所有者权益及其组成 / 039
2.4.1实收资本(或股本)账户 / 039
2.4.2资本公积账户 / 040
2.4.3留存收益账户 / 041
2.5企业的资产结构与负债结构 / 043
2.5.1资产结构 / 044
2.5.2负债结构 / 045
2.6 如何快速看懂资产负债表 / 046
2.6.1看懂资产负债表格式 / 046
2.6.2理解资产负债表科目 / 048
2.6.3观察资产负债表数据变化 / 049
第 3 章 看明:利润表
3.1利润表的基本结构 / 054
3.2利润表的构成要素 / 055
3.2.1收入类各账户 / 055
3.2.2成本、费用类各账户 / 057
3.2.3税金类各账户 / 062
3.2.4各种利润账户 / 063
3.3如何快速看懂利润表 / 064
3.3.1利润表表头 / 065
3.3.2阅读利润表收入类账户 / 065
3.3.3阅读利润表成本费用类账户 / 067
3.3.4利润表计算利润的步骤 / 068
第 4 章 看清:现金流量表
4.1现金流量表的基本格式 / 070
4.2现金流量表的构成要素 / 072
4.2.1经营活动产生的现金流量 / 073
4.2.2投资活动产生的现金流量 / 074
4.2.3筹资活动产生的现金流量 / 077
4.3现金流量表的作用 / 079
4.4如何快速看懂现金流量表 / 082
4.4.1阅读现金流量表表头 / 084
4.4.2阅读现金流量表表尾 / 084
第 5 章看透:权益变动表与报表附注
5.1所有者权益变动表的基本格式 / 088
5.1.1所有者权益变动表的构成要素 / 089
5.1.2所有者权益变动表的作用 / 090
5.2如何快速看懂所有者权益变动表 / 091
5.2.1阅读所有者权益变动表表头 / 091
5.2.2阅读本期增减变动金额 / 092
5.2.3分析增减变动原因 / 093
5.3财务报表附注的内容 / 095
5.4财务报表附注的优点 / 105
5.5财务报表附注的缺点 / 106
5.6财务报表附注与财务情况说明书的比较 / 107
5.6.1什么是财务情况说明书 / 107
5.6.2财务报表附注与财务情况说明书的比较 / 109
第 6 章 明白:财务报表分析
6.1什么是财务报表分析 / 114
6.1.1财务报表分析的定义 / 114
6.1.2财务报表分析的内容 / 114
6.2财务报表分析的标准和方法 / 115
6.2.1财务报表分析的标准 / 115
6.2.2财务报表分析的方法 / 117
6.3财务报表分析的作用 / 120
第 7 章 清楚:资产负债表分析
7.1资产负债表结构分析 / 124
7.1.1资产负债表列示 / 124
7.1.2资产结构分析 / 126
7.1.3负债结构分析 / 127
7.2资产负债表各项目分析 / 129
7.2.1货币资金变动情况分析 / 130
7.2.2应收账款变动情况分析 / 131
7.2.3存货变动情况分析 / 133
7.2.4固定资产变动情况分析 / 135
7.2.5无形资产变动情况分析 / 136
7.2.6负债总体变动情况分析 / 137
7.2.7短期负债变动情况分析 / 138
7.2.8应付账款及应付票据变动情况分析 / 140
7.2.9长期借款变动情况分析 / 141
7.2.10股本变动情况分析 / 142
7.2.11未分配利润变动情况分析 / 142
7.3短期偿债能力分析 / 143
7.3.1流动比率 / 144
7.3.2速动比率 / 148
7.3.3现金比率 / 150
7.3.4影响短期偿债能力的其他因素分析 / 152
7.4长期偿债能力分析 / 153
7.4.1资产负债率分析 / 155
7.4.2股东权益比率和权益乘数 / 158
7.4.3负债股权比率(产权比率) / 159
7.4.4影响长期偿债能力的其他因素分析 / 160
7.5企业营运能力分析 / 161
7.5.1存货周转率和存货周转天数 / 162
7.5.2应收账款周转率和应收账款周转天数 / 164
7.5.3流动资产周转率和流动资产周转天数 / 166
7.5.4总资产周转率和总资产周转天数 / 167
7.5.5营运能力指标举例分析 / 169
7.5.6营运能力同行业分析 / 170
7.5.7行业平均营运能力指标 / 171
第 8 章 把握:利润表分析
8.1根据营业收入分析企业的盈利能力 / 174
8.1.1主营业务利润率分析 / 175
8.1.2营业毛利率分析 / 177
8.1.3营业利润率分析 / 180
8.1.4净利率分析 / 183
8.2结合资产结构分析企业盈利能力 / 185
8.2.1总资产收益率分析 / 185
8.2.2总资产报酬率分析 / 187
8.2.3净资产收益率分析 / 189
8.3分析股份公司的盈利保障 / 190
8.3.1每股收益分析 / 192
8.3.2每股股利分析 / 193
8.3.3股利支付率分析 / 194
8.3.4市盈率分析 / 195
8.3.5每股净资产分析 / 196
8.3.6市净率分析 / 197
8.4利息保障倍数分析 / 198
第 9 章 掌握:现金流量表分析
9.1现金流量表分析方法/ 202
9.2经营活动现金流量分析 / 203
9.2.1经营活动现金流量质量分析 / 204
9.2.2经营活动现金流量真实性分析 / 207
9.2.3经营活动现金流量充足性分析 / 208
9.2.4经营活动现金流量稳定性分析 / 210
9.2.5经营活动现金流量成长性分析 / 212
9.3现金流量结构分析 / 214
9.3.1现金流量结构分析的方法 / 214
9.3.2现金流量结构举例分析 / 215
9.4现金流量趋势分析 / 218
9.5现金流量表与利润表的区别分析 / 220
第 1 0 章 通晓:所有者权益变动表分析
10.1所有者权益变动表整体分析 / 224
10.1.1所有者权益变动表编制逻辑分析 / 224
10.1.2所有者权益变动表各项目分析 / 225
10.2与企业资本增值相关的指标的分析 / 227
10.2.1资本保值增值率分析 / 227
10.2.2所有者财富增长率分析 / 229
10.3企业股利分配相关的指标的分析 / 229
10.3.1股利分配率 / 229
10.3.2留存收益比率 / 231
第 1 1 章 领会:财务报表重要项目分析
11.1存货中隐藏的信息 / 234
11.1.1存货量变化的分析 / 234
11.1.2存货结构变化的分析 / 236
11.2应收账款中隐藏的信息 / 238
11.2.1应收账款周转率深度剖析 / 239
11.2.2应收账款账龄分析 / 241
11.2.3剖析利用应收账款操纵利润行为 / 243
11.2.4判断股票是不是地雷股 / 247
11.2.5警惕集团内部交易美化利润表 / 249
第三部分精通财务综合分析和读懂上市公司年报
第12 章 总览:财务综合分析法
12.1什么是财务综合分析 / 254
12.1.1怎样选择财务综合分析指标 / 254
12.1.2财务综合分析的主要方法 / 255
12.2什么是沃尔比重评分法 / 257
12.2.1 沃尔比重评分法的分析方法 / 258
12.2.2沃尔比重评分法的缺陷和改进方法 / 259
12.2.3沃尔比重评分法应用举例 / 259
12.3什么是杜邦分析体系 / 261
12.3.1杜邦分析体系的分析公式表达 / 261
12.3.2杜邦分析体系的作用及分析方法 / 262
12.3.3杜邦分析体系应用举例 / 264
12.4企业财务综合分析的其他方法 / 267
第1 3 章 阅读上市公司年报
13.1上市公司信息披露体系 / 270
13.2上市公司财务报告的编制要求 / 271
13.3上市公司财务报告的内容和基本格式 / 272
13.3.1 上市公司会计报表的内容 / 274
13.3.2上市公司会计报表说明的内容 / 275
13.4上市公司年度报告摘要简介 / 277
13.5如何快速有效地阅读上市公司年报 / 279

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欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折

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