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Jingdong book

微商之道

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微商之道

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作者长期从事微营销工作,主要在一线对企业员工进行培训,为企业策划营销,搭建平台等。后续从事自媒体工作,经常在公众平台发表言论以及观点,深受微商及企业关注。《微商之道》主要结合作者个人积累的相关经验以及技巧进行总结。包括微商一路走来所发生的问题以及现状和今后发展的运营趋势。
Author Description

杨赵进,90后微商作者,微营销实战导师,进友会微商学院创始人。从事微营销多年,撰写过多篇微营销相关文章,深受企业家及微商关注!给多家企业做过微营销培训深受企业家好评,拥有好口碑。担任过多家微商品牌微营销总顾问,帮助品牌实现业绩倍增,拥有丰富的实战操盘经验。
Catalogue

第1章 微商发展史
1.1 2013年微商基本状况
1.2 2014年微商发展趋势
1.3 2015年微商发展方向
1.4 微商随着时代的变迁

第2章 微商带来的机遇
2.1 草根创业
2.2 微商服务
2.3 个人品牌

第3章 微商不成功十宗罪
3.1 微商不成功的第一宗罪太懒惰
3.2 微商不成功的第二宗罪没方法
3.3 微商不成功的第三宗罪没粉丝
3.4 微商不成功的第四宗罪没团队
3.5 微商不成功的第五宗罪没定位
3.6 微商不成功的第六宗罪没客户
3.7 微商不成功的第七宗罪没产品
3.8 微商不成功的第八宗罪没品牌
3.9 微商不成功的第九宗罪没互动
3.1 0微商不成功的第十宗罪没坚持

第4章 微商全新玩法
4.1 微商之路
4.2 回归微商本质
4.3 微商必备的八大思维
4.4 微商如何快速从0到1
4.5 常规加粉实用37招
4.6 微商如何玩转社群
4.7 微商如何招募代理
4.8 微商团队如何打造
4.9 微商如何打造个人品牌
4.1 0微商自明星

第5章 微商如何选择产品.
5.1 选择产品的八大原则
5.2 打造爆品的十大核心
5.3 微商如何挖掘产品八大卖点

第6章 微商成交篇
6.1 打造无敌销售文案
6.2 微商“恋爱”式成交四部曲
6.3 微商绝对成交六部曲
6.4 微商活动营销四部曲

第7章 成功案例展示
案例1:歌丽诗O2O众筹实体店成长之路
案例2:小C颠覆传统微商模式
案例3:O2O模式助喜尔康智能家居线上线下齐发展
案例4:“加倍美丽”不同寻常的微商之路
案例5:微水开启社交营销之路
案例6:13365酵素第一品牌,缔造保健美容新传奇
案例7:赫斯佩儿教你玩转社群经济
案例8:瑞丰堂颠覆传统微商模式
案例9:一米儿童守护星的微商之路
附录《微商之道》众筹参与者梦想榜

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Brand Jingdong book
Brand Origin China

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