Trending on TikTok

Buldak

Sunscreen

Sanrio

English

{{sellerTotalView > 1 ? __("sellers", {number: sellerTotalView}) : __("seller", {number: sellerTotalView}) }}, {{numTotalView > 1 ? __("items", {number: numTotalView}) : __("item", {number: numTotalView}) }}

View Cart & Check Out

Nickname

Let us know how to properly address you.

Update Your Name

xxxxxxx@yamibuy.com

Account Orders Favorites

Points 0

Coupons 0

Gift Card Balance $0.00

Sign Out

Change Your Zip Code

Inventory information and delivery speeds may vary for different locations.

Location History

We will notify you by email when the item back in stock.

Your email: {{remindEmail}}

Cancel

Jingdong book

解密社群粉丝经济学

View Cart & Check Out

{{buttonTypePin == 3 ? __("Scan to view more PinGo") : __("Scan to start")}}

Books Economy Economic Theory

Jingdong book

解密社群粉丝经济学

Name: 解密社群粉丝经济学
Brand: Jingdong book
SKU: 3110214661
Price: 26.43 USD
Availability: OutOfStock

{{__(":people-members", {'people': item.limit_people_count})}} {{ itemCurrency }}{{ item.valid_price }} {{ itemCurrency }}{{ item.invalid_price }} {{ itemDiscount }}

Ends in

{{ itemCurrency }}{{ priceFormat(item.valid_price / item.bundle_specification) }}/{{ item.unit }}

{{ itemCurrency }}{{ item.valid_price }} {{ itemCurrency }}{{ priceFormat(item.valid_price / item.bundle_specification) }}/{{ item.unit }} {{ itemCurrency }}{{ item.invalid_price }} {{itemDiscount}}

Sale ends in

Sale will starts after Sale ends in

{{ __( "Pay with Gift Card to get sale price: :itemCurrency:price", { 'itemCurrency' : itemCurrency, 'price' : (item.giftcard_price ? priceFormat(item.giftcard_price) : '0.00') } ) }} ({{ itemCurrency }}{{ priceFormat(item.giftcard_price / item.bundle_specification) }}/{{ item.unit }}) Details

Best before

Currently unavailable.

We don't know when or if this item will be back in stock.

Unavailable in your area.

Sold Out

Details

Full product details

Editer Recommend

天下没有免费的午餐。要想从粉丝身上获益，必须要善于“养粉丝”，要和粉丝互动。一言不合，粉丝就可能弃你而去。传统经济时代，消费者是上帝，要好好伺候；互联网经济时代，粉丝是收入之源。粉丝是特殊的用户，他们的“关注”，意味着兴趣和潜在购买行为，而他们的取消关注则意味着需求的转移。只有经营、管理到位，粉丝效应才会逐渐扩大，经济效益也才能持续发生。反之，用户滑动一下手指，就能拒你于“千里之外”。得粉丝者得天下，谁掌握了粉丝，谁就找到了致富的金矿。社交媒体的兴盛正使大众传播方式发生深刻的变化。新的网络语境下，粉丝数量不仅意味着影响力还意味着经济价值。喜欢你才粉你，粉你意味着消费者会为你买单。
本书的三位作者有深厚的从业背景，对互联网行业有着较为深入的认知。三位老师在国内相关企业的调研咨询工作中积累了较多的案例以及实践工作，对移动互联网商业模式、粉丝社群经济的建设与打造的理解更为深刻，对于企业遇到的具体问题也更为明确和具体。本书的针对性、实用性较强，全书理论以及案例结合自然，注重落地方法，大数据时代的企业获利工具的具体操作方法以及与企业宣传推广怎样结合给出较为全面系统的解决方案，行文较为流畅精简，可读性较好。

Content Description

粉丝效应让小米一夜成名，让乔布斯、扎克伯格、马云成就其帝国。粉丝裂变时代，中国正在从传统经济走向“粉丝经济”的自媒体时代。粉丝意味着力量，谁掌握了巨量粉丝，谁就找到了致富的金矿！苹果、Facebook、新浪微博、小米、微店……全球财经圈上市公司金字塔尖人物都在运用这一成功秘诀！本书详细介绍了粉丝、社群的建设与维护，对企业打造品-牌和开展营销工作提供了丰富的思路和指导。

Author Description

陈建英，
广东中道文化传播有限公司创始人
北京大学网络新媒体EMBA总裁研修班全国总运营负责人
凯龙网络公司总经理
广东精英微商会副会长
江西驻佛山团工委宣传部部长
江西商会理事
广东东软学院创业导师
紫金城O2O商学院副院长
互联网行业和电商行业专家，对网络新媒体运营、传统企业的互联网化转型有比较深入的研究，在移动互联网方面特别是微营销、自媒体运营方面拥有丰富的经验。在业界拥有很高的知名度，是IT界的精英，其对互联网行业的独特见解得到广大客户与各行业领导的高度认可和支持。被大家一致称为“互联网女神”。擅长高端人脉资源整合，品-牌策划，电商运营，微营销运营，全网营销，项目众筹，孵化招商，电商品-牌营销咨询+定制内训。
旗下团队曾指导服务130多个类目前十电商品-牌，如韩都衣舍、博洋家纺，七匹狼、特步，十月妈咪，SKG等。

文丹枫，博士，专注互联网跨界模式研究；「枫眼枫语」原创分享?创始人；厦门大学?中国电信智慧城市联合实验室副主任；中国电信智慧城市?爱健康总策划；霍英东鹤年堂顾问、香港科技大学霍英东研究院美丽奇迹项目超级合伙人；广州恒帆互联跨界信息技术有限公司创始人。自2007年研究移动互联网并出版《移动营销》至今连续出版了《微信力》《微营销》《移动营销新解密》《再盈利》《再战跨境电商》等系列书籍。

Catalogue

Part 1 社群粉丝经济崛起：移动互联网时代的新商业图景
1.1移动互联网时代新商业图景：社群经济引领商业未来
1.2社群经济启示录：用社群粉丝重构互联网时代的价值
1.3移动互联时代，企业如何打造自己的“社群经济”
1.4中心化VS去中心化：从“粉丝经济”到“社群经济”
1.5腾讯的“粉丝战略”：基于粉丝经济的泛娱乐生态布局
1.6【商业案例】罗振宇&罗辑思维：未来商业的核心动力是社群粉丝经济

Part 2 互联网思维：社群经济时代的商业化思维和终极生产力
2.1社群思维：社群电商时代来临，如何布局商业生态体系
2.2建立庞大粉丝团的秘诀：基于互联网思维的CBMCE模式
2.3转型时代：传统企业如何运用互联网思维打造粉丝效应
2.4跨界思维&粉丝经济：华谊联手腾讯，重构传统商业模式
2.5社群粉丝时代，如何以移动互联网思维构建新型商业模式
2.6【商业案例】小米的粉丝经济：一年创造800亿销售奇迹背后的商业逻辑

Part 3 社群营销构筑商业未来：连接时代的营销突破法则
3.1圈子、疯子、银子……社群粉丝经济时代的营销价值
3.2互联网时代的粉丝营销：如何打造强大的粉丝影响力
3.3让品牌成为偶像：企业如何借助粉丝营销塑造品牌？
3.4饥饿营销：粉丝经济时代，饥饿营销的4个适用原则
3.5互动娱乐营销：当娱乐遇到营销，将产生怎样的价值
3.6【商业案例】可口可乐：用包装传递品牌价值，与消费者一起“high”起来

Part 4 社交经济效应：社交媒体时代超越数字化的营销变革
4.1微博营销：Web2.0时代，微博营销改变社会营销格局
4.2实战解读微博营销：挖掘粉丝价值，实现精准化营销
4.3社会化媒体时代，企业如何将粉丝转化为付费用户
4.4餐饮业的营销创新：餐饮企业如何进行社交媒体营销
4.5【商业案例】“我的星巴克点子”：深度解读星巴克社会化营销策略

Part 5 移动O2O：移动互联时代，基于粉丝经济的商业模式创新
5.1探索社群O2O商业模式的未来：内容+社群+商业
5.2O2O成功的关键：注重用户体验，让品牌衍生粉丝经济
5.3粉丝经济时代，传统服装品牌如何构建O2O商业体系
5.4大数据时代下的社群O2O：《小时代》为何创造13亿票房
5.5【商业案例】揭秘微信O2O运营：7个传统行业借助微信创造商业价值的奥秘

Part 6 粉丝经济背后的品牌本质：抓住痛点，专注用户体验
6.1成也粉丝败也粉丝：互联网商业思维的迷失与回归
6.2小米的达摩克利斯之剑：粉丝经济背后的潜在危机
6.3理性回归：用户为王时代，做出让用户尖叫的产品
6.4用户体验背后的秘密：有竞争才有更好的用户体验
6.5【商业案例】陌陌：紧抓用户痛点+极致的产品体验+精准的营销策略

Part 7 粉丝经济时代，传统企业如何实现互联网战略转型
7.1质疑VS认同：把握商业本质，客观对待粉丝营销
7.2互联网革命浪潮下，传统企业如何玩转粉丝经济
7.3传统企业转型做O2O模式，如何实现利润最大化
7.4企业微博运营实践：中小企业如何建立企业粉丝群
7.5【商业案例】海底捞：互联网思维+社交媒体营销+微信公众号+O2O

Part 8 微信平台里的粉丝经济：6亿用户背后蕴含的巨大商机
8.1微信电商2.0时代：微信社群红利取代社交红利
8.2微信，连接一切的力量：微信营销与运营实战攻略
8.3指尖上的微营销：揭秘微信电商的营销运营策略
8.4社群经济如何变现：微信公众号的春天已经到了吗
8.5微信营销方案的写作技巧：撬动粉丝经济的催化剂
8.6【商业案例】微联盟：移动互联网时代的微信智能服务平台

Specifications

Brand

Jingdong book

Brand Origin

China

Disclaimer

Product packaging, specifications and price are subject to change without notice. All information about the products on our website is provided for information purposes only. Please always read labels, warnings and directions provided with the product before use.

View Full Terms of Use

Scan to Share

Add to favorites

{{ $isZh ? coupon.coupon_name_sub : coupon.coupon_ename_sub | formatCurrency }}

Clip coupons

Quantity

{{buttonTypePin == 3 ? __("Scan to view more PinGo") : __("Scan to start")}}

Sold by JD@CHINA

Ship to

Free shipping over 69

Genuine guarantee

View details

Region

Added to Cart

Keep Shopping

More to Consider

Coupons

Clip Clipped Over

Expires soon {{ formatTime(coupon.use_end_time) }}

Share this item with friends

Cancel

Yami Gift Card

Get this exclusive deal when paying with gift card

Terms and Conditions

Gift card deals are special offers for selected products;

The gift card deals will automatically be activated if a customer uses gift card balance at check out and the balance is sufficient to pay for the total price of the shopping cart products with gift card deals;

You will not be able to activate the gift card deals if you choose other payment methods besides gift card. The products will be purchased at their normal prices;

If your account balance is not enough to pay for the products with gift card deals, you can choose to reload your gift card balance by clicking on the Reload button at either shopping cart page or check out page;

Products that have gift card deals can be recognized by a special symbol showing 'GC Deal';

For any additional questions or concerns, please contact our customer service;

Yamibuy reserves the right of final interpretation.

Sold by Yami

Service Guarantee

Free Shipping over $49

Easy Returns

Ships from United States

Shipping

United States

Standard Shipping is $5.99 (Excluding Alaska & Hawaii). Free on orders of $49 or more.

Local Express is $5.99 (Available in Parts of CA, NJ, MA & PA). Free on orders of $49 or more.

2-Day Express (Includes Alaska & Hawaii) starts at $19.99.

Return Policy

Yami is committed to provide our customers with a peace of mind when purchasing from us. Most items shipped from Yamibuy.com can be returned within 30 days of receipt of shipment (For Food, Beverages, Snacks, Dry Goods, Health supplements, Fresh Grocery and Perishables Goods, within 7 days of receipt of shipment due to damages or quality issues; To ensure that every customer receives safe and high-quality products, we do not provide refunds or returns for beauty products once they have been opened or used, except in the case of quality issues; Some products may have different policies or requirements associated with them, please see below for products under special categories, or contact Yami Customer Service for further assistance).
Thank you for your understanding and support.

Learn More

Sold by Yami

Terms and Conditions of Yami E-Gift Card

If you choose “Redeem automatically” as your delivery method, your gift card balance will be reload automatically after your order has been processed successfully;

If you choose “Send to Email”as your delivery method, the card number and CVV will be sent to the email address automatically;

Any user can use the card number and CVV to redeem the gift card, please keep your gift card information safely. If you have any trouble receiving email, please contact Yami customer service;

Yami gift card can be used to purchase both Yami owned or Marketplace products;

Yami gift card will never expire;

Yami gift card balance does not have to be used up at once;

Return Policy

Gift card that has already been consumed is non-refundable.

Sold by JD@CHINA

Fulfilled by Yami

Service Guarantee

Free Shipping over $49

Easy Returns

Ships from United States

Shipping

United States

Standard Shipping is $5.99 (Excluding Alaska & Hawaii). Free on orders of $49 or more.

Local Express is $5.99 (Available in Parts of CA, NJ, MA & PA). Free on orders of $49 or more.

2-Day Express (Includes Alaska & Hawaii) starts at $19.99.

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

Sold by JD@CHINA

Yami-China FC

Service Guarantee

Cross-store Free Shipping over $69

30-days Return

Yami-China FC

Yami has a consolidation warehouse in China which collects multiple sellers’ packages and combines to one order. Our Yami consolidation warehouse will directly ship the packages to your door. Cross-store free shipping over $69.

Return Policy

You may return products within 30 days upon receiving the products. Sellers take responsibilities for any wrong shipment or missing items. Packing needs to be unopened for any other than quality issues return. We promise to pack carefully, but because goods are taking long journey to destinations, simple damages to packaging may occur. Any damages not causing internal goods quality problems are not allowed to return. If you open the package and any quality problem is found, please contact customer service within three days after receipt of goods.

Shipping Information

Yami Consolidation Service Shipping Fee $9.99(Free shipping over $69)

Sellers in China will ship their orders within 1-2 business days once the order is placed. Packages are sent to our consolidation warehouse in China and combined there. Our Yami consolidation warehouse will directly ship the packages to you via UPS. The average time for UPS to ship from China to the United States is about 10 working days and it can be traced using the tracking number. Due to the pandemic, the delivery time may be delayed by about 5 days. The package needs to be signed by the guest. If the receipt is not signed, the customer shall bear the risk of loss of the package.

Sold by JD@CHINA

Service Guarantee

Free shipping over 69

Genuine guarantee

Shipping

Yami Consolidated Shipping $9.99(Free shipping over $69)

Seller will ship the orders within 1-2 business days. The logistics time limit is expected to be 7-15 working days. In case of customs clearance, the delivery time will be extended by 3-7 days. The final receipt date is subject to the information of the postal company.

Yami Points information

All items are excluding from any promotion or points events on Yamibuy.com

Return Policy

Download the Yami App

Feedback

Back Top

Reviews{{'('+ commentList.posts_count + ')'}}

Have your say. Be the first to help other guests.

Write a review

{{i}} star

{{i}} stars

{{ parseInt(commentRatingList[i]) }}%

{{ showTranslate(comment) }}Show Less

{{ strLimit(comment,800) }}Show more

Show Original

Show All

{{ formatTime(comment.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ comment.likes_count }} {{ comment.likes_count }} {{ comment.reply_count }} {{comment.in_user==uid ? __('Delete') : __('Report')}}

{{ showTranslate(comment) }}Show Less

{{ strLimit(comment,800) }}Show more

Show Original

Show All

{{ formatTime(comment.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ comment.likes_count }} {{ comment.likes_count }} {{ comment.reply_count }} {{comment.in_user==uid ? __('Delete') : __('Report')}}

No related comment~

Load more reviews

Review

{{ showTranslate(commentDetails) }}Show Less

{{ strLimit(commentDetails,800) }}Show more

Show Original

Show All

{{ formatTime(commentDetails.in_dtm) }} VERIFIED PURCHASE {{groupData}}

Please write at least one word

Comments{{'(' + replyList.length + ')'}}