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经济管理学术文库·经济类:企业公民行为的经济学分析

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企业是社会的细胞,社会是企业利益的源泉。企业的一切经营活动都不能离开其赖以生存和发展的社会体系。企业如同公民一样,在享有社会赋予公民基本权利的同时,应当主动承担对社会的基本责任,努力实现社会价值与经济价值之间的良好平衡,积极促进社会发展,这是当代中国企业发展的时代主题。
《经济管理学术文库·经济类:企业公民行为的经济学分析》以企业具有公民属性为逻辑起点,深入阐析了企业公民行为的基本内涵、经济动机、经济价值以及影响因素,系统构建了中国企业公民行为的基本评价指标体系,同时以此评价指标体系对中国企业公民行为现状进行了应用测评,分析研究了中国企业公民行为缺失的现状和原因,提出了现阶段强化中国企业公民行为的对策与建议。
Author Description

刘渊,博士,四川大学马克思主义学院讲师。主要研究方向:马克思主义中国化、企业经济学、社会管理。主持四川省软科学项目1项、成都市软科学项目1项、四川大学校级项目5项,参与省市各类研究项目多项。分别在各类期刊发表学术论文近20篇,其中核心期刊论文8篇。
Catalogue

第1章 绪论
1.1 研究背景
1.2 研究方法
1.2.1 综合分析的方法
1.2.2 规范分析与应用研究相结合的方法
1.2.3 定性与定量相结合的方法
1.3 研究思路与框架
1.3.1 研究思路
1.3.2 重点及难点
1.4 创新与不足
1.4.1 创新之处
1.4.2 不足之处

第2章 相关理论与文献述评
2.1 本书研究的相关理论
2.1.1 公民理论及其推广
2.1.2 利益相关者理论
2.1.3 企业伦理理论
2.1.4 社会偏好理论
2.2 国外企业公民研究文献述评
2.2.1 对企业公民概念的界定
2.2.2 企业公民行为对相关群体的影响
2.2.3 企业公民与企业社会责任的关系
2.2.4 企业公民行为的衡量及评价
2.2.5 对国外企业公民研究文献的评价
2.3 国内企业公民研究文献述评
2.3.1 对企业公民概念的新界定
2.3.2 企业公民与企业社会责任比较
2.3.3 企业公民行为实证测评及应用
2.3.4 对国内企业公民研究文献的评价

第3章 企业公民行为相关概念的界定及拓展
3.1 企业公民的基本内涵
3.1.1 公民的基本含义
3.1.2 企业的公民属性
3.1.3 企业公民的内涵
3.2 企业公民及相关概念的辨析
3.2.1 企业法人与企业公民
3.2.2 企业社会责任与企业公民
3.2.3 企业行为与企业公民行为
3.3 企业公民行为的基本含义
3.3.1 企业公民行为的内涵界定
3.3.2 企业公民行为的外延分析
3.4 企业公民行为的外在表现
3.4.1 企业公民行为的基本特征
3.4.2 企业公民行为的基本内容
3.5 企业公民行为的现实维度
3.5.1 企业公民行为的公共性维度
3.5.2 企业公民行为的责任性维度
3.5.3 企业公民行为的战略性维度
3.5.4 企业公民行为的伦理性维度

第4章 企业公民行为的经济动机和经济价值
4.1 企业公民行为的经济动机
4.1.1 企业公民行为的自利性动机
4.1.2 企业公民行为的利他性动机
4.1.3 企业公民行为的互利性动机
4.2 企业公民行为的经济价值
……

第5章 企业公民行为的影响因素分析
第6章 企业公民行为的评价指标体系设计与应用
第7章 中国企业公民行为缺失分析
第8章 强化中国企业公民行为的对策与建议

参考文献
后记
Book Abstract

《经济管理学术文库·经济类:企业公民行为的经济学分析》:
2.1.1.2 公民社会理论
考察公民的概念,不能仅从公民本身来看。公民作为一个社会概念,应该是一个整体的有联系的概念,作为自然人的公民如此,将企业人格化后的企业公民也是如此。因此,从公民社会的角度讨论企业公民,是企业公民这一概念与企业社会责任的重要区分。
近代的公民社会理论是由黑格尔提出,并由马克思加以完善的。黑格尔认为,公民社会是基于财产的法律制度而建立起来的单个人的联合,它体现的是个人的需要,是私人利益的领域。同时由于私利的原因,公民社会必然也会是“私人利益与特殊公用事务冲突的舞台,并且是它们两者与国家的最高观点和制度冲突的舞台”。黑格尔认为,公民社会必然产生个人之间、个人与社会之间的冲突,从而使公民社会的运转出现混乱甚至瘫痪,因此国家干预是十分必要的。黑格尔的公民社会理论将国家置于个人之上,认同了国家在公民社会中的调控作用。
马克思吸收了黑格尔的公民社会理论,认为个人是公民社会活动的基础,同时也认同社会公民组织的重要性等这些黑格尔的传统观点。另外,马克思提出了个人的创新见解。首先,马克思认为公民社会的本质是物质生产关系的总和,马克思用物质生产的经济关系去说明公民社会中人与人之间的关系,得出公民社会是政治国家的基础,公民社会决定政治国家的结论;其次,马克思还提出了公民社会对人的解放。
现代的公民社会理论随着经济社会的发展也有了新的发展。总的来看,现代西方公民社会理论要素主要包括私人领域如市场机制、个人产权、公共领域和社会运动等,其价值准则和文化特征包括个人主义、多元主义、公共性与开放性和法治原则,即在强调公民社会的个人权利和法治的基础上,认同公民社会权利的多元化、公民的平等和开放。
应该注意的是,公民社会的概念大多由西方经济学和社会学的研究者提出,其对中国实际情况的适应性还有待考证。从中国的社会主义特征来看,中国的公民社会应该具有这样的结构:①具有私人利益的特征,即强调个人是公民社会的基本结构,其利益和需求、权利和自由是公民社会的基本条件和共同目的;②具有整体性特征,即公民社会是由自主公民组成的,公民社会的基本原则和价值观由公民的整体意识决定;③具有政治性特征,公民社会功能的实现要依赖于国家的相关机制,但这一机制应该是在有权力制约与权力监督的情况下,通过公民积极参与政治实践来实现的。
……
Introduction

当今世界,全球经济一体化、贸易自由化的趋势愈加明显,国际间的竞争与合作趋势持续增强,人们对于企业的生态环保、社会责任和道德的相关要求也日益提高。世界各国及全球化组织强烈呼吁企业要承担社会责任,强烈要求企业行为必须切实关照利益相关者的各项权益;许多国家与国际组织已经开始积极着手制定与完善企业公民建设的相关公约或标准(如联合国全球契约等),以此要求与规范企业行为,促进企业的可持续发展,最终实现企业与社会之间的和谐共赢。
21世纪以来,中国经济社会环境发生了深刻变化,中国企业在社会主义市场经济体制之中发挥了中流砥柱的作用,推动中国经济取得了巨大成就。但在飞速发展的同时,中国企业也被自身可持续发展存在的困难和问题所深深困扰。在此情况之下,中国企业应当积极适应大变革时代的新要求,深刻认识企业自身的社会地位和社会作用,及时调整自身发展战略。如同社会公民一样,在享有社会赋予的基本权利的同时,主动承担起自身对社会的基本责任,努力实现社会价值与经济价值的良好平衡,实现企业作为经济公民和社会公民两者的统一。因此,在中国特色社会主义建设的关键时期和美丽中国建设的重要阶段,系统研究中国企业公民行为,探究其经济动机、经济价值及影响因素,提出强化企业公民行为的对策建议,力争在实现企业自身可持续发展的同时实现企业与社会建设协同大发展、大推进,具有十分重要的理论价值和实践意义。
本书由8章组成。第1章分析了研究背景、研究方法、研究思路与框架、国内外研究现状、创新与不足。第2章从公民理论及推广、利益相关者理论、企业伦理理论以及社会偏好理论四个方面阐述了企业公民行为研究的理论基础;梳理了当前国内外相关学术成果,并进行了一定的评述。第3章对相关概念进行了基本阐释,并对企业公民与企业社会责任、企业公民与企业法人、企业行为与企业公民行为的关系进行了简要剖析,分析了企业公民行为的内涵和外延,总结了企业公民行为的现实维度等。第4章从自利性动机、利他性动机和互利性动机三个方面阐释了企业公民行为的经济动机,然后针对企业公民行为对企业竞争力、企业外部环境、企业品牌形象、企业绩效等方面的提升阐述了企业公民行为的经济价值。第5章提出企业公民行为的影响因素决定了企业公民行为主体的实施,从企业外部环境和内部环境两个方面对企业公民行为的影响因素进行了理论剖析。第6章分析了国内外企业公民行为评价的基本模式,构建了企业公民行为评价体系的理论模型,设计了中国企业公民行为评价指标体系,并进行了应用测评。第7章对中国企业公民行为的缺失现状进行了现象描述和深入剖析,对中国企业公民行为缺失的原因进行了多维度考察。第8章提出了当前强化中国企业公民行为的对策与建议。
本书较为全面地梳理了原有的研究文献,参考了其他学者的研究成果,大量引用了相关部门和研究机构的相关资料。本书对此已经作了相应的说明,在此谨表示最诚挚的感谢。对于因为疏漏而未能说明的表示歉意。
企业是社会的细胞,社会是企业利益的源泉。企业的一切经营活动都不能离开其赖以生存和发展的社会体系,企业具有公民属性。本书正是以此为逻辑起点,在深入阐释企业公民行为的基本内涵和影响因素的基础上,试图构建中国企业公民行为的基本评价指标体系,同时以此评价指标体系对当前中国企业公民行为现状进行应用测评,探究制约中国企业公民行为的现实性问题,进而从更高的层面、更综合的视野提出现阶段强化中国企业公民行为的对策与建议。本书仅仅是一次艰辛的尝试,尚有很多研究问题留白以待,希望本书对企业公民研究者有一定的启示和帮助。

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