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Jingdong book

微案例学经济宏观经济学简易案例普及读物

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Jingdong book

微案例学经济宏观经济学简易案例普及读物

Name: 微案例 学经济 宏观经济学简易案例普及读物
Brand: Jingdong book
SKU: 3110227931
Price: 26.07 USD
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《微案例学经济宏观经济学简易案例普及读物》（宏观经济学部分）共分5个章节，收录了超过90个“微案例”，介绍和展示了国民经济核算、经济增长与经济周期、通货膨胀与失业、货币与银行、宏观经济调控的基本原理。《微案例学经济宏观经济学简易案例普及读物》没有令人费解的图表和方程，也没有晦涩难懂的专业术语，以人们熟悉的思维习惯和文化元素贯穿始终，在案例与理论的结合分析中，向读者勾勒了宏观经济学的基本框架。

Catalogue

第一章国民经济核算
第一节 GDP是什么
一、GDP是国内生产总值
【案例】世界各国的GDP
二、GDP的构成要素
【案例】快递包裹市场有多大
【案例】英国的“职业遛狗人”
【案例】娶了保姆之后
【案例】从棉花到服装
三、其他收入衡量指标
【案例】27省市城乡居民收入
【案例】GDP与GNP——全球经济一体化
第二节 GDP的核算方法与组成部分
一、GDP的核算方法
二、消费
【案例】美国GDP中的消费
三、储蓄
【案例】中国储蓄率约50％占GDP总额一半左右
四、投资
【案例】中国炒房团
五、政府购买
【案例】4个月62个基建项目投资额超1．5万亿元
六、净出口
【案例】2014年进出口额
七、真实GDP与名义GDP
【案例】荒岛生存
【案例】牛奶和可乐
八、购买力平价核算GDP
【案例】中国GDP“被”第一
第三节 GDP与经济社会
一、GDP可以全面衡量社会经济吗
二、GDP与人均GDP
【案例】2014年世界人均GDP排名
【案例】2014年各省市区GDP含金量
三、GDP与社会成本
【案例】环境成本高不高
四、GDP与分配
【案例】基尼系数
【案例】全球10%的人拥有87％的财富
第四节与GDP相关的争论
一、GDP是一种不完善的指标
【案例】GDP被认为是一种不完善的经济状况衡量指标
二、消费经济：节约是美德吗
【案例】一顿饭36万元合适吗
三、节约悖论与凯恩斯主义
【案例】蜜蜂的寓言
四、鼓励消费
【案例】吃喝玩乐的高僧
【案例】日本为拉动经济鼓励富人长住
【案例】2015年第一季度消费者信心指数

第二章经济增长与经济周期
第一节经济增长理论
一、经济增长的含义
【案例】三代人的婚礼
二、经济增长的意义
【案例】英国、墨西哥和马里
【案例】全球22亿人生活在赤贫中
三、经济增长动力与决定因素
【案例】人类在O．01％的时间内创造了97％的财富
【案例】产权和政治稳定
【案例】“富得流油”的卡塔尔
【案例】荷兰病
【案例】一粒小小的种子改变了世界
【案例】穷国教育更落后
【案例】一带一路
四、人口与经济增长
【案例】人口原理
【案例】人口红利与经济崛起
【案例】机器换人
【案例】东三省人口红利变迁样本——每年净流出200万人
五、经济增长与经济发展
【案例】深化改革走出“中等收入陷阱”
六、经济增长与经济发展
【案例】全球最幸福的国家
第二节经济周期理论
一、经济周期的含义
【案例】罗宾逊克洛索的经济学
二、经济周期的阶段
【案例】经济周期实例
三、经济周期的成因
【案例】科技创新带动经济增长周期
【案例】美国次贷危机
第三节经济增长模式
一、亚洲四小龙与东亚经济模式
【案例】亚洲四小龙崛起启示录
二、中国经济这些年
【案例】中国经济增长模式的特质与局限

第三章通货膨胀与失业
第一节通货膨胀的概念与衡量
一、通货膨胀的概念与特征
【案例】33年前的存款
二、通货膨胀的衡量指标
【案例】通过CPI指数核算通货膨胀率
【案例】美国CPI的篮子中有些什么
三、通货紧缩
【案例】身边的通货紧缩
第二节通货膨胀的类型
一、温和的通货膨胀
【案例】2014年CPI创五年新低温和通胀延续
二、急剧的通货膨胀
【案例】2014年俄罗斯通胀率为11．4％
三、恶性的通货膨胀
【案例】面额100000000000000（100万亿元）的货币
四、通货膨胀的影响
第三节失业理论
一、失业的含义与度量
【案例】我国劳动力人口出现下降
【案例】“慢就业”的毕业生很淡定
【案例】那些全球失业率较高的国家
【案例】我国2015年上半年失业情况
二、失业的类型
【案例】《水浒传》董超和薛霸的“摩擦性失业”
【案例】那些正在离我们远去的职业
【案例】学历与就业率倒挂结构性失业凸显
【案例】2008年金融危机引爆欧洲失业潮
三、失业的影响
【案例】2014年平均工资主要数据
四、失业治理与就业政策
【案例】人社部副部长：就业政策1．O到4．O
五、通货膨胀与失业的短期权衡取舍

第四章货币与银行
第一节货币
一、分工、交换与货币
【案例】制针业的分工
【案例】''物物交换“商店
【案例】我国历史上的货币
二、劣币驱逐良币规律
【案例】最早的纸币——交子
【案例】塑料钞票和”无现金社会“
三、货币职能
【案例】亚洲金融危机时韩国曾被黄金救过”一命“
四、货币流通计量
【案例】流动性陷阱
【案例】我国的货币流通量
五、利率
【案例】存钱会不会贬值
【案例】瑞士发负利率十年国债
六、预期通货膨胀率与利率的关系
【案例】利率逼近低点降息周期来临
七、钱、资本和财富
【案例】陈志武：市场化改革让中国的钱多了
第二节银行
一、商业银行
【案例】中国工商银行——盈利能力最强
二、中央银行
【案例】央行将发行2015年版第五套百元人民币纸币
【案例】中国人民银行历史沿革
【案例】中国人民银行职能
三、存款准备金制度
【案例】银行的噩梦——挤兑风潮
【案例】下调存款准备金率

第五章财政、税收与宏观经济调控
第一节财政与税收
一、公共财政
【案例】2014年中国财政收入
【案例】财政部主要职能
【案例】谁是20世纪美国最优秀的总统
【案例】财政储备”派糖“
【案例】2015年7月一般公共预算支出
【案例】纯电动客车可享财政补贴
二、税收
【案例】税收取之于民、用之于民、造福于民
【案例】现行税收制度
【案例】中国卷烟综合税负高于目前世界平均水平
【案例】我国的宏观税负
第二节宏观经济调控
一、宏观经济政策
【案例】新常态呼唤宏观调控目标升级版
二、财政政策
【案例】赤字财政
三、货币政策
【案例】400亿元逆回购操作

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微案例 学经济 宏观经济学简易案例普及读物

微案例学经济宏观经济学简易案例普及读物