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虚拟现实时代:智能革命如何改变商业和生活

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★什么是“虚拟现实”?
★虚拟现实源起何处?
★虚拟现实能给我们带来什么?
★虚拟现实具备哪些颠覆性价值?
★这些炫酷的应用如何实现的?
★虚拟现实发展还面临哪些制约与挑战?
★这些问题在书中将一一得到解答。
★《虚拟现实时代:智能革命如何改变商业和生活》提供了强大的知识基础,帮助我们了解虚拟现实的历史和对工作、生活的影响,书中的预测,也许将在未来五年内成为现实。
无论你今天在什么行业工作,这都会影响到你。
Content Description

VR,即虚拟现实,在20世纪60年代初首次被提出,指借助计算机系统及传感器技术生成一个三维环境,创造出一种崭新的人机交互状态,通过调动用户所有的感官,带来更加真实的、身临其境的体验。
目前VR行业仍处于起步阶段,供应链及配套设备还不完善,但是发展前景引人想象,预计未来市场潜力巨大。据DigiCapital预测,VR/AR硬件和软件市场潜力将达到1500亿美元规模。未来,VR将渗入到我们生活中的方方面面,在商业、游戏、医疗、教育、社交等领域的影响会越来越大,而看完这本书,您会彻底明白虚拟现实到底是什么。
本书将详细描述虚拟现实对生活、工作的影响,全方位解读虚拟现实的趋势与机会。作者通过深入的调查和丰富的案例收集,为您带来第一手的虚拟现实的前沿信息。

Author Description

王莉,现为中国银河证券公司电子行业首席分析师,拥有9年的科技公司研究经验及成熟的科技行业研究框架,对下一代泛人工智能科技浪潮有深刻而独到的见解,在VR/AR、可穿戴设备、智能汽车、安防监控等领域研究颇多,研究成果得到多个科技企业及多位行业知名专家的肯定。

杨明辉,现任职于中国银河证券公司,是一名拥有丰富经验的电子行业分析师。
Comments

虚拟现实正加速改变世界,如果不能认识虚拟现实的重要性并了解它的相关知识,经验将成为发展的瓶颈,这本书将弥补了这一缺项。书中介绍的内容系统而详细,虚拟现实源起何处?虚拟现实能给我们带来什么?虚拟现实具备哪些颠覆性价值?这些炫酷的应用如何实现的?虚拟现实发展还面临哪些制约与挑战?这些问题在书中将一一得到解答。这本《虚拟现实时代》对于行业实践人士、关注虚拟现实发展的公众以及锐意改革的政府机构,都非常具有参考价值。
——茅晓东 消费电子行业探索VR 的先行者,创建并领导的Sony PS VR 项目

“虚拟现实”将成为人类行为的一个新的标签,虚拟现实使我们能够在变革性的方式中打破物理现实的规则。看完《虚拟现实时代》如何呼吸一口新鲜的空气,所举的每一个例子典型而精彩,饱含了令人兴奋的新技术。书中充满洞察力的见解是一份来自未来的经验清单,正改变着我们看待世界的方式。
——郭百宁 微软亚洲研究院常务副院长,长期负责微软图形图像领域的研究工作

“虚拟现实”技术已经渗入游戏、社交、医疗、教育、体育等行业。这已不仅仅是一项技术,而是一种使人们生活得更好的方式。未来,这一技术将融入更多的行业,为更多的人群服务。《虚拟现实时代》这本书系统的呈现出一个由“虚拟现实”构成的世界,不可思议的新应用层出不穷。面对新的世界,我们要去拥抱它、了解它!
——weihua 谷歌研究院高级技术专家,负责视频内容的深度学习以及框架开发
Catalogue

前言
第一章狂潮来袭:造梦者之虚拟现实 /
1.你心目中的VR/AR是什么? /
2.这不是梦:VR让你也能有自己的阿凡达 /
第二章前世今生:虚拟现实源起何处? /
1.诞生:Ivan Sutherland开创了伟大时代 /
2.幻灭:任天堂的Virtual Boy出师未捷 /
3.重生:Facebook收购Oculus重燃市场热情 /
第三章奇幻之旅:虚拟现实能给我们带来什么? /
1.这个看起来很炫酷的技术能做什么? /
2. 游戏:体验将更加真实 /
3. 影视:让电影院走进家 /
4.动漫及主题公园:从儿童教育到大众娱乐的狂潮 /
5. 视频直播:身临其境+跨越时空 /
6. 社交:虚拟现实社交更能引起共鸣、带来用户黏性 /
7. 教育培训:枯燥的教学也能有趣 /
8. 医疗行业:除了虚拟培训,还有很多 /
9. 房地产及装修装潢行业:在设计时可以共同想象 /
10. 旅游:不受时间限制地玩遍世界 /
11. 航空航天:探索未知的世界 /
12.其他:不可思议的新应用层出不穷 /
第四章颠覆传统:虚拟现实具备哪些颠覆性价值? /
1.临场感:创造身临其境的感觉 /
2.交互感:创造新型人机交互、人人交互方式 /
3.跨越感:跨越空间与时间的界限 /
4.新世界:一切都是全新的 /
第五章技术揭秘:炫酷应用如何实现? /
1.虚拟现实究竟需要什么硬件? /
2.运算量大? /
3.如何显示才能让你舒服? /
4.人机交互如何实现? /
第六章商业价值:VR能替代手机吗? /
1.空间巨大:虚拟现实产业或许不止千百亿市场 /
2.什么样的科技产品能打动你的心? /
3.靠硬件销售来获利吗? /
4.内容和应用如何构建盈利模式? /
5.资本选择了哪些应用方向? /
第七章玩家百态:Facebook、Valve、索尼和三星如何布局? /
1.Oculus Rift:Facebook的下一个未来 /
2.HTC Vive:硬件极致,建设Vive生态圈 /
3.索尼 PS VR:二十多年的游戏沉淀,内容资源丰富 /
4.三星Gear VR:移动VR的最佳观看工具 /
第八章科幻成真:虚拟现实时代还有多远? /
1.人们常常会低估科幻成真的速度和市场空间 /
2.临界点出现:即将到来的虚拟现实时代 /
3.科技巨头纷纷大举切入VR/AR /
4.中国厂商在虚拟现实领域也不甘落后 /
5.虚拟现实发展还面临哪些制约与挑战 /
第九章眺望未来:虚拟现实的下一个篇章是什么? /
1.新商业时代来临,平台与生态成为趋势 /
2.设计属于你的虚拟现实未来 /

Introduction

无处不虚拟,无处不真实虚拟现实火爆了整个2015年,甚至成为部分地区的高考命题。它究竟有何种魔力?我常对人说,不要听我讲,你去体验就懂了。从2006年起,我们开始在航空航天领域接触虚拟现实,2014年开始研究虚拟现实产业,此后推出多篇深度研究成果。这些年里,我们眼看着虚拟现实产业潮起潮落、瞬息万变,但不变的是技术的持续快速进步。虚拟现实已从早期的军工、航空航天领域逐步渗透到泛娱乐领域,未来或许还将进入家庭。这是技术创新赐予普罗大众的一场视觉盛宴,值得我们欣喜。
对于人们来说,这是最好的时代,也是最坏的时代。新技术的发展带来了无限的可能,但稍有不慎也可能错过这稍纵即逝的时代机遇。要想抓住机会,就先要理解这个时代发生的种种变革,找到你与变革的结合点,虚拟现实就是其中之一。
2014年3月,Facebook宣布以20亿美元收购Oculus VR,虚拟现实成了科技巨头纷纷涌入的新兴市场,VR和AR迅速变成众人皆知的新科技名词,虚拟现实是如同互联网一样的一种爆炸性技术,它的可能性是无限的,置身于这一汹涌澎湃的浪潮之中,教育、医疗、金融、房地产等行业的形态都可能会发生翻天覆地的变化,未来20年,所有行业都要被虚拟现实渗透,甚至改变,我们将其称之为“虚拟现实时代”。
虚拟现实究竟是什么?在解释之前,我们先来认识两个概念—VR和AR 。VR是指借助计算机系统及传感器技术生成一个三维环境,创造出一种崭新的人机交互状态,通过调动用户所有的感官(视觉、听觉、触觉、嗅觉等)带来更加真实的、身临其境的体验;而AR是让你看到现实中不存在的物体和现实世界融合在一起的图像并与其交互。大家会发现,VR是凭空造出来内容,使其表现为三维立体形态,而人可以参与其中。AR是把手机端平台中的三维内容投射到空气或者其他物质上,呈现出真实场景与虚拟物体结合的效果。
我们认为未来VR、AR只是将虚拟和现实相互融合的不同技术分支,它们均将带来模拟化视觉体验,未来技术融合的概率很大,我们暂时将其统称为虚拟现实类技术。
习惯了智能手机,会抛弃功能手机;看过了3D的《阿凡达》,则感觉2D电影的场景代入感少了那么一点点。每一个新科技的诞生,它的成功与否在于它是否能够给用户带来全新的体验,虚拟现实就具有这样的属性,你可以瞬间穿越到三国战场,感受战火纷飞;你可以摇身一变,成为国际空间站中的一名宇航员,从外太空俯视地球全貌。正是这些震撼的体验,让虚拟现实区别于过去任何一代科技。
这种体验到底是什么样的感觉呢?为什么戴着VR头盔的人会这么兴奋,你会好奇到底出了什么事情?这就是VR的魅力,它能让体验的人忘乎所以,对他来说,现实世界不在了,他已经置身于一个虚拟世界。这些炫酷的应用让极客们难掩兴奋之情,遗憾的是,大众离此仍有不小的一段距离。
未来,我们预计虚拟现实不仅在游戏、影视、动漫、主题公园领域有明显需求,也将给广告、培训、在线教育、在线医疗、在线服务等行业带来近似面对面交流的切身体验,甚至还将覆盖零售、通信等领域。
那么,虚拟现实源起何处?虚拟现实能给我们带来什么?虚拟现实具备哪些颠覆性价值?这些炫酷的应用是如何实现的?虚拟现实发展还面临哪些机遇与挑战?这些深藏在大众心中的问题,我们将在书中一一进行解答。
之所以想写这本书,一方面是基于情怀,另一方面也是希望把我们的所知所想分享给每一位朋友。这本书将是您认识虚拟现实的最深刻的读本,也是最有趣的读本。

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Jingdong book