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Jingdong book

理财最重要的事

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Jingdong book

理财最重要的事

Name: 理财最重要的事
Brand: Jingdong book
SKU: 3111000051
Price: 26.57 USD
Availability: OutOfStock

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Editer Recommend

《理财*重要的事》并没有艰深难懂的经济学理论和复杂的模型图表，相反，本书中简洁生动的图画会让所有读者乐在其中，轻松发现自己行为中的误区，找到理财投资的新思路。

Content Description

《理财*重要的事》一书探索了人们应做之事和实际所做之事的差距，即“行为鸿沟”，引导读者重新思考投资理财中*重要的问题。作者用生动的图画帮助犯错误的投资者避免理财陷阱，停止在一些不重要的地方浪费时间和金钱，让理财变得更简单。

Author Description

[美国]卡尔· 理查兹（Carl Richards），注册理财规划师，资产组合设计公司Prasada Capital Management的创始人。同时，他还是《纽约时报》的Bucks客撰稿人，《晨星顾问》专栏作者，电台理财节目嘉宾，理财规划培训主讲人。

Catalogue

前言

副滑雪板

第一章

我们无法战胜市场，向来是市场战胜我们

第二章

完美的投资

第三章

无视所谓的理财建议和市场预测

第四章

财务人生规划

第五章

信息冗余

第六章

计划不如变化快

第七章

理性投资，别被感情左右

第八章

为自己的行为负责（但你无法控制结果）

第九章

关于金钱的对话

第十章

简单，却不容易

结语

致谢

Book Abstract

很多像美国晨星（Morningstar）和达尔巴（Dalbar）这样的企业曾进行过大量研究，试图量化投资者的行为对实际投资回报率的影响。在研究中，通常会拿投资者在股票基金上得到的实际回报与基金本身的平均回报率来做比较。简单来说，即用投资者拿到的回

报与投资的整体回报进行比较。

两者之间真的有差别吗？有，而且差别还不小。这类研究通常都会发现，投资者的长期回报率要比基金的平均回报率低得多。这意味着投资者本来可以赚得更多，但是他们却放弃了这笔唾手可得的钱。

就基金而言，我们要做的只是将钱放入某只普通的股票型基金，然后按兵不动。

可是，大多数投资者并不是这样做的。他们会持续不断地将钱从股票基金里转入转出，而且对时机的把握还很糟糕——结果损失惨重。我创造了“行为鸿沟”一词来代表投资者的回报和投资回报率之间的差距，而且不管我走到哪里都会用下面的这幅图来做展示。

后来，我用这个词来形容各种因人类行为而导致不良结果的情况，我还画过很多图来帮助客户和读者理解到底是什么在驱使我们的行动。不过，下面的这幅图是初始版本。

……

Introduction

这是一本关于如何做出正确理财决策的书。

我不打算谈论该买哪只股票，或该投多少钱进股市。

我要讲述的是从实际出发，根据你的人生目标，做出符合你的价值观的决策。

可是，大家做决策的时候不就应该是这样的吗？

很遗憾，事与愿违，我们会困惑，我们会恐惧，我们会失控。

所以，这也是一本关于在理财决策过程中如何减少困惑、克服恐惧、拒绝失控的书。

这听起来似乎很难——随后，我们会发现，能做到这些并不总是很容易。可事实上，方法很简单，“简单”正是成功的秘籍之一。

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Brand

Jingdong book

Brand Origin

China

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