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Jingdong book

羚羊为什么奔跑

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Jingdong book

羚羊为什么奔跑

Name: 羚羊为什么奔跑
Brand: Jingdong book
SKU: 3112007181
Price: 17.50 USD
Availability: OutOfStock

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在草原上，成为强者唯有奔跑！在职场中，成就梦想唯有工作！可是有一天。如果你找不到继续工作和奔跑的理由.那该怎么办？答案，就隐藏在这个古老而有趣的故事里——

我们以及生活的这个时代，不能缺少激情，工作需要激情，激情创造梦想，但是，我们也希望找到一种可以依靠的理由……一种刻有“快乐”和“永恒”的星座的指引，使我们义无反顾全力加速，冲向目标！内心深处，你我迫切需要一种全新、特久的动力作为缓释压力的解药然后，我们可以重新挥动双手全力奔跑，不会迟疑更不会止步不前舞动激情不断更新——也许这正是《羚羊为什么奔跑》告诉我们的答案！激情来了，成功还会远吗？

?海报：

Content Description

乔云峰的娓娓道来，使我们熟悉了那个关于羚羊和寻找的故事。一段小羚羊寻找奔跑动力的旅程，让我们理解了工作的意义，以及如何快乐而努力地工作。在鲜活的寓言、真实的案例中，我们发现了阻碍工作进步的各种路障，重新明确工作的重要意义，同时强化了自身的内驱力，找到了工作的动力、事业的出路和人生的希望。

“奔跑起来吧。像羚羊一样！”这是乔云峰的口号、也是激发每个人前进的冲锋号。奔跑会使你自信，带领你向现实挑战，主动发现和改进工作中的问题，使你越来越喜欢自己的工作或者任务。同时，你也会因此而投资自己锻炼自己，获取自我的提升。

工作满意的秘密，就是能够看到“超越日常工作以外的东西”。一旦你心情愉悦地全身心投入，本来乏味无比的事情就会变得妙趣横生——这正是工作的本质所在。

Catalogue

引言驴子·羚羊·上班奴

序言你在为谁工作?为什么要奔跑?

第1章职场常态：一个充满抱怨的世界

《不抱怨的职场》畅销背后

乔云峰的周末聚会

可怕的职场十大通病

不抱怨的职场，不抱怨的人

工作如恋爱，时间长了也会腻

工作“厌烦”的病根在哪儿

轻易跳槽是逃避，越苦越要坚持

一个砸待解决的问题：你为什么而工作？

第2章压力：紧逼在你身后的猎豹

富士康员工跳楼事件

小心猎豹，别让压力吞没你

缓解压力，吴小莉告诉你怎么办

释放压力，你需要“从心开始”

先把水杯放下，再重新举起来

怎样把压力转化成动力

你需要的仅仅是自我激励

把压力控制在适当的强度

猎豹突然消失了

第3章目标：你在为谁工作?

奥巴马，向巅峰一路狂奔

羚羊们展开了一场讨论

亿万富翁为什么还要拼命工作

除了金钱，你还需要新的目标

第一个目标：把自己训练成千里马

第二个目标：成为公司最赚钱的员工

第三个目标：让自己变得不可替代

第4章上班奴：那只可怜而忙碌的驴子

李开复与上班奴的最大区别

薪酬，晃荡在眼前的胡萝卜

种类繁多的“胡萝卜”

追求财富，但不要被金钱奴役

世界首富的金钱观念

要做金钱的主人

比薪水更重要的东西

低头拉车，更要抬头看路

为了事业的人请来，为了薪水的人请走

第5章竞争力：五只雪橇狗的升职记

林肯的“马蝇效应”

满足现状会使你停滞不前

竞争无处不在，你必须奔跑起来

业绩至上，把竞争对手甩在身后

速度是第一竞争力

忙忙碌碌未必就有业绩

关键是找到正确的工作方法

竞争要讲规则，嫉妒是一根毒草

保持健康的竞争心态

第6章危机意识：谁动了我的奶酪

唐骏“学历门”危机

把跑鞋挂在脖子上

不要等奶酪消失后再奔跑

不思进取，是最可怕的工作状态

温水煮青蛙，你还在混日子吗

主动逃离“舒适区”

让自己保持一种紧迫感

以奔跑的姿态去工作

第7章内驱力：被关在笼子里的猎豹

史玉柱：挣脱失败的牢笼

羚羊与猎豹的对话

走出故步自封的牢笼

年薪100万的初中生

任何时候，都不要自我设限

为了伟大的梦想去工作

蔡戈尼效应：有始有终的驱动力

……

第8章带领你的团队一起奔跑

第9章进取心：激情胜于能力

第10章实例：生活中的羚羊们

Book Abstract

在很多人眼里，所谓工作，不过是混饭的工具，说不上喜欢，但也不敷衍了事，力争把每件任务顺利地完成。但这还远远不够，我们还缺少一种叫做“激情”的东西。

想想我们刚参加工作的时候吧，是多么的热情高涨、踌躇满志，想有所作为。

然而，平淡的生活，会让原本有个性的人慢慢地越来越没有了性格，也没有了棱角！周围的人和事、周围的大小环境都在潜移默化地影响着你，慢慢磨去你的棱角。不久之后，在这稳定的牢笼里，你可能会渐渐习惯，习惯了简单的生活，习惯了每天的两点一线……随着时间的推移，我们的斗志被一点一点消磨掉，变得整天不思进取，上班成了混日子。

也许你会说，这有什么，大家不都是这么过的么？

但是你想过没有，一旦有一天，遇到什么意料不及的变化，你会像那只温水中的青蛙一样，变得没有任何适应能力，最终在激烈的竞争中被无情地淘汰掉。>>懈怠是因为害怕改变有些人甘愿守着一个有点保障的平凡职位，不愿做任何改进。于是便安心于一个清闲舒适的环境，或者站在一个微不足道的边缘化位置上，永远“混”下去。

……

Introduction

我已经说过，在职场中，存在着太多的上班奴，人们被工作压得喘不过气来。更可怕的是，一旦沦为上班奴，工作就成了一种负担，毫无乐趣可言。

这时候，我们最容易陷入的困惑就是：你在为谁工作？

如果不尽快弄清这个问题，不调整好自己的心态，今生我们很可能与成功无缘。在当今这个浮躁的年代，我们需要用什么去重新点燃工作激情，实现自我价值？是耳提面命的空洞口号，还是触动心底的反思？

为了找出这些问题的答案，在本书的主角——那只神奇的羚羊正式出场之前，也许下面这个故事能带给我们一点启发：

非洲的某个土著部落，迎来了美国的旅游观光团。部落里的人，虽然还没有什么市场观念，可是面对这样的一个赚钱机会，自然是不会放过的。

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Jingdong book

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