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Jingdong book

相信（安利公司创办人、前总裁力作畅销全世界的创富圣经）

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Jingdong book

相信（安利公司创办人、前总裁力作畅销全世界的创富圣经）

Name: 相信（安利公司创办人、前总裁力作畅销全世界的创富圣经）
Brand: Jingdong book
SKU: 3112014641
Price: 24.83 USD
Availability: OutOfStock

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Content Description

《相信!》指出做生意不可以短视，不能为了做生意而做生意，要关注站在生意背后、决定生意成败的更深层次原因，否则，任何生意都不会做大做强，你不能仅仅制造一些“小产品”，就期望它可以自动盈利。这背后一定是有原因的，而决定我们生意成败的这个深层次因素就是自由企业制度的存在以及个性自由的充分保障。而这两者又是密不可分的，没有了个性自由的充分保障，自由企业制度也无从谈起。因此我们一定要努力去维护好它们！

Author Description

理查·狄维士，（Rich Devos）美国安利公司创办人之一暨前总裁。毕业于美国密执安州大急流市凯文大学。曾任美国直销协会主席、美国共和党议会议长及财务主席等职。曾获美国国家管理协会授予的“美国企业经营奖”等三十多项嘉奖殊荣，以及北密执安大学等10所大学颁授的“荣誉博士”学位。狄维士先生也是知名的演说家和作家，著有《销售美国》、《心底的希望》等著作。理查狄维士在全球范围内为上千万创业者讲演，帮助创业者迈向财务自由之路。

Catalogue

序言
导言
第一章你身上拥有的无穷潜力
第二章勇担责任
第三章积极乐观的态度
第四章永怀创业热情
第五章尊重每一个人的价值
第六章热爱我们的生活方式
第七章坚持不懈的力量
第八章家庭第一

Book Abstract

那些总是把目标定得很低的人一般只会去做眼前的事情：他们没有远大的目标，他们在烦琐无意义的事物中打转转。
生活并不一定是这样的。我相信世界上最强大的力量之一就是人的决心。这就是指：一个人相信自己，敢于制定远大的目标，并坚定自信地追求自己想得到的东西。
“我能。”这是一个非常有力的句子：我能。在现实生活中却没有多少人使用这个句子。我要说的是，对于大多数人而言，这句话绝对是可以实现的。只要人们相信他们可以做到，他们就可以做到。世界上除去极少数精神病患者，一个人认为他可以取得的成就与其实际可能性之间的距离是非常非常小的。但首先是他必须相信他可以做到。
让我们先搞清楚一件事：我并不是要把自己装扮成一个激发人类潜能的专家。我也并不比其他人具备更多的关于如何激发人类潜能方面的知识。然而，安利公司的快速增长，依靠20万自主经营的批发商所取得的成功，使我经常被问及这一问题：“是什么导致一些人取得了成功，而其他人都失败了？”他们想要知道原因。又或他们问询我激发员工潜能的秘诀，好像我有什么了不起的智慧，可以解释为何有人得以不断刷新他的销售记录而同时有人卷铺盖定人一样。我非常不愿意让这些人失望，但简单的事实是，我没有任何的技巧、花招或诀窍可以使人们取得成功。
虽然我没有任何特别的激发人类潜能方面的知识，我却有一个非常坚定的信念，那就是：几乎所有人都可以做到任何他想要做到的挚隋，只要他真正相信自己的能力。
目标在本质上没有太大区别。当我还是个年轻人时，我的雄心壮志就是创立自己的公司，并取得成功。用现在的表达方式来说，那就是“我的特点”。我对于进入大学学习没有特别的兴趣，我也不想周游世界或在美国职业高尔夫球巡回赛中成为头号球手，同样我也不曾想成为密执安州议会的高层官员。这些目标并没有任何的错误——它们都是很好的目标——只是它们对那时的我缺少吸引力。我的目标就是要自主创业并取得成功，而且我坚信我能够办到。
虽然没有办法很明确地知道，但我坚信：无论我当初的选择是什么，我都可以取得现在这样的成功。我的意思是说，任何目标的达成，都是强大的意念和刻苦的努力共同作用的结果，只要你两者兼具，就会无往而不利。
……

Introduction

理查·狄维士是爱国者和创业家的典范。他是密执安州人，安利公司的创办人兼总裁。他一生都在积极倡导并努力推行美国精神。缘于他的爱国情怀，他参与党派政治（PartV Politics），为国效力，而这些为他赢得了更好的声誉。20年间，他为美国擂鼓助威，在市民集会、商业团体、大学、高中以及各种形式的大会上做了几百场演讲。他演讲的主题总是一样的：“美国是一个适于人生活的伟大的国家。她不是一块完美的土地，但她却是世界上最好的；而且她是属于我们的，因此让我们为她感到骄傲，并努力工作让她变得更加美好。”虽然这些信息本身没有任何不寻常的地方，但从狄维士嘴中表达出来总是有一种异常的说服力。无论是面对着公司的主管人员，还是面对着童子军，他总能直觉地把握住他的听众；他能够识别他们的想法、他们的情绪。他甜言蜜语，他吼叫，他冷静地推论，他给予忠告——筒而言之，他能够感染、吸引他的听众。因此，经常在引用了《绿湾报》中的言语后，他“收到一阵又一阵经久不息的掌声”。
密执安州国会议员盖伊。范德．贾格特（Guy Vander jagt），作为大急流市驻众议院的代表，是狄维士风格的敬慕者。最近他把狄维士演讲的一篇原稿——一个题为“发扬美国精神”的获奖演讲——存入国会议事录中。他评价说：“理查。狄维士是美国最伟大的‘推销员’。相较他商业上所取得的成功，他对于那些让我们国家成为伟大国家的价值观念的信守和贡献，以及不遗余力地宣扬美国精神的行动，更加让人敬佩。狄维士并没有过分乐观地看待这片土地，他没有忽视我们的错误和眼前的困难。更适合的说法是，他是从德行的角度来分析并强调那些使美国成为世界上最伟大国家的品质。”
范德．贾格特所提及的“他商业上取得的成功”指的是安利公司，一家制造和销售日用品的公司，其总部位于密执安州亚达城。狄维士和杰。温安洛（Jay Van Andel）从高中时起就是朋友兼合作伙伴。1959年，他们在地下室里创建了安利公司，并把其建设成了一个拥有超过几百万经销商、世界范围内年均销售产品价值达70亿美元的跨国公司。
安利公司由一家不大的小公司成长到如今的规模，使狄维士和温安洛的故事在企业家圈子里变成了活生生的传说，而两个合作伙伴的社会影响力和公众关注度也随即大增。在过去的几年里，安利公司已经成功地收购了相互广播公司（The Mutual Broadcasting System），这是一家面向纽约、芝加哥以及全美国乃至加勒比海地区各大饭店的主要广播电台。
……

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Jingdong book

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