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写作是最好的自我投资

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Editer Recommend

百万粉丝公众号“Spenser”创始人

亲授爆款文章写作心法


如何让你的文字更有吸引力和传播力?

如何写出让人一见倾心的标题和金句?

如何写出高质量专业文章获得职场话语权?


从自我表达到影响他人,

写作是打造你个人品牌的*好方式!

不会写作的你,正在失去职场核心竞争力!


吴晓波 罗振宇 咪蒙 联袂推荐!


Content Description

写作,是互联网时代的全新社交方式,也是现代职人的重要竞争力。除了新媒体运营,项目方案、求职评优、工作汇报,都需要写作技能,写作表达已经上升成为每一个职场人的“基础技能”,甚至“核心技能”。

*会写作的金融大叔、百万订阅号操盘者Spenser*“注意力写作”法则,亲授写作的场景意识、用户思维、预期管理等实操方法论,深度分享如何积累写作素材、培养写作习惯,归纳写出好文章、讲述好故事的通识性原则。

让写作帮助你释放个人能量和才华,成就个人品牌,实现身份逆袭,*终获得影响力和商业价值。


Author Description

我是Spenser


香港*自媒体人,百万微信订阅公众号“Spenser”创始人,写过多篇百万阅读爆款文,比如《没事别想不开去创业公司》《你和头等舱的距离,差的不只是钱》。


我原来是英文老师,到香港后成为一名金融从业者,靠公众号写作,三年时间,实现了个人财富和影响力的指数级增长。


可以说,因为写作,让我少奋斗了十年。


普通人如何写出有传播力的好文章,如何靠写作打造你的个人品牌,都能在书里找到系统的方法论,简单易懂,人人都学得会,能运用,正如这本书的书名:《写作是*好的自我投资》。



Comments

Spenser是一个非传统媒体人,却靠新媒体写作成名,实现了商业价值,塑造了个人品牌。这说明时代真的变了,写作已成为每一个人都该学习和运用的基础能力。

——吴晓波


职场,或者说当代社会,*重要的能力是表达能力。因为在未来社会,*重要的资产,是影响力。影响力怎么构成?有两个能力:*是写作,第二是演讲。Spenser是我们邀请的“得到”App写作老师,就是*好的证明。

——罗振宇


Spenser不仅写作水平高,关键人还长得帅,性格还可爱,我们办公室的女同事们,都好粉他,我都吃醋了。

——咪蒙


Catalogue

目录


自序 没有写作,我可能要多奋斗十年

*章会说的人很多,能写的人太少

焦虑时代下的青年危机

毕业两年,我靠写作年入千万

不会写作的你,正在失去职场竞争力

混得不好,因为知道你的人太少

工资代表过去,品牌才代表未来

用写作,在风口上努力

第二章坐下来,开始写

每个人都有成为作家的潜质

写作是*划算的一笔时间投资

写作训练,是“反人性”的

灵感就是流汗

“不愿动笔”的三种心理

“无法坚持”的四种解决方案

保持高质量输出的五个关键词

第三章写作,是注意力的争夺

注意力写作:一种追求大范围传播的公开表达

场景意识:屏读时代的挑战

用户思维:影响他人的前提

产品思维:从思想植入到行动转化

社交思维:左手写作,右手传播

预期管理:写作的必然与偶然

第四章怎样写出吸引人的好文章

如何写出一见倾心的标题

如何设计行文节奏

如何有效提升文采

如何修改,让文章更有光彩

第五章如何写好一个故事

故事,以情感为线索的事实

写故事要注意的三件事

故事结构设置的三要素

第六章如何训练你的逻辑思维

所有表达问题,归根结底都是逻辑问题

非逻辑思维的表现与应对

三个技巧,让你更有逻辑地思考

第七章职场专业文章写作的方法论

职场干货文写作的两个要点

写好行业分析报告的五个步骤

构思系列专题的四个原则 158

积累行业素材的四种方式 161

第八章你所理解的新媒体写作,也许都是错的

新媒体的本质

没事别想不开做公众号

新媒体写作的基本原则

写金句是人人都需要的呈现

运营文案写作的思路与套路

第九章人人都能写出爆款文

什么是爆款文

怎么找爆款点

角度决胜负

标题定乾坤

开头俘获人心

善用万能框架

活用行文走笔

结尾刺激转发

找准发布时间

后记赢得时间,才有可能赢下世界


Introduction

不会写作的你,正在失去职场竞争力


有一次我和果壳网的联合创始人聊一些职场话题,她说,“在行”平台上的行家,随便拎出一个来都头衔闪亮,不是世界500 强公司的高管,就是创业公司的C“X”O。我说,厉害是厉害,但可惜在知识付费的这波风口,这些传统牛人不会成为*大赢家。原因很简单,在互联网时代的职场,所谓头衔的光环已经越来越暗淡。*,他们没有打造出专属于自己的平台来沉淀他们的价值。第二,他们没有持续地输出有价值的内容载体,无法产生与用户的深度连接。

这里的平台,就是以微信公众号为代表的自媒体平台;载体,就是*常用的表达方式—写作。

反观有些人,资质、背景都和行业大牛们相距甚远,但是因为在自媒体平台上不断地写作,输出观点、态度,慢慢地沉淀出不少忠实读者,有的甚至还实现了商业价值和个人品牌的崛起。

所以,这个年代,一个人能否成功实现逆袭,获得影响力和商业价值,在我看来,都绕不开这个关键词—写作。

这年头,会说的人很多,能写的人太少。而在互联网时代,写作表达已经上升成为每一个职场人的“基础技能”,甚至“核心技能”。不会写作的人,正在失去职场竞争力,无法冲破上升的天花板。


不会写作的人,也许正在失去职场身份

我们在职场的身份,往往依赖所就职的公司或平台,比如你在麦肯锡,你在高盛,你在阿里巴巴,你在腾讯。过去,人们往往通过你所在的公司来给你做身份背书和能力背书。但现在不一样了。

我们现在就职于一家公司的时间越来越短,流动性越来越大,这是职场的现状。而写作就是不断地让别人认知到你的职场身份、职场态度、职场专业技能。很多人离开一家公司或平台后,其职场身份是模糊的,对自己职场未来的方向也感到迷茫,因为别人看不到他(她)的存在,当然也就看不到他(她)的价值,这很遗憾。

但是,如果你会写作,就能积淀你的职场身份。


不会写作的人,也许正在被职场边缘化

大家知道,职场社交是职场上获取人脉、建立职场资源很重要的一种方式。但是,什么能成为你的社交货币?什么能成为你的价值背书?什么能成为你与别人的连接枢纽?是你的头衔、你的公司吗?肯定不是,这些没有可具传播和发现的价值点。这也是为什么领英(LinkedIn)在中国也想做职场社交,但就是做不起来。而写作是微信公众号时代*有用的社交货币,是你与别人建立连接的价值枢纽。

遗憾的是,很多职场人之所以无法建立更高层次的职场人脉,缺乏结识牛人的机会,正是由于没有专属于自己的社交货币。


不会写作的人,也许正在失去职场话语权

在我看来,如今职场有两个互联网般的特点:“流量为王”和“认知为王”。这两个特点构成了一个人在职场上的个人品牌和话语权,也就是你在职场上的筹码。在某种程度上,这两个特点是超过专业性的。因为专业是可以被替代的,只有流量和认知永远跟着这个人,不会被替代。而写作就是建立专属于自己的流量池和构建话语权*好的方式。

所以,很多人哪怕混到了中层,即使收入不错,内心也是不安的,因为他(她)可能还没有构建好真正属于自己的职场话语权。


混得不好,因为知道你的人太少


我在和读者交流的时候,发现大多数人在职场上的困惑,无非就这么几点:

• 钱赚得不够多:薪水太低,买房太贵,买车太贵,买包太贵,简单来说,理想很丰满,现实很骨感。

• 职场地位不稳:没有行业江湖地位,随时都有可能被炒掉、被调岗,跳槽也跳不出一个好身价。

• 才华无人赏识:能力很强,业务很牛,觉得上司或者老板很蠢,自己的价值一直被低估,自己是千里马,但是找不到伯乐。

• 社交圈子不高级:工作场合的圈子有限,没有机会扩展社交圈,或者没有途径进入更牛的圈子。

这四个问题,基本可以涵盖90%以上的职场问题。但其实这四个问题本质上是同一个问题:职场影响力不行。

我认为,在没有资金、没有资源、没有人脉的情况下,写作,是提升职场影响力成本*低、效果*好的方式,没有之一。


写作,是*好的职场社交货币

有人说,Spenser,你当年在香港之所以能赚到*桶金,是因为踩上了资金出海的风口。

这话没错,但反过来想,为什么同样做这个行业,没有任何背景的我,*年就能比我的同事们做得好很多?

原因其实很简单。如果你是做销售的,你每天见客户,一年顶多也就见几千人;但是如果你写作,可能当天晚上就有几千人阅读,你一晚上的曝光量,抵得上别人一年的辛苦,完全不是一个量级的竞争,这不是分分钟碾压同行吗?

所以重点来了,其实很多人在职场上混不好,并不是因为专业能力不强,或者不够努力,而是—知道你的人太少了。你很厉害,但是别人看不到你的厉害,这就悲催了,是不是?

我后来才意识到,我表面上是在写作,其实本质上是在经营这个互联网时代全新的社交方式。别看我的公众号现在有80 万订阅用户,但2015 年在香港事业起步的时候,公众号订阅用户真的只有一万人而已。

微信的广告语说,再小的个体,也有自己的品牌。问下你自己,在这个蓬勃发展的互联网社交时代、社交成本如此之低的美好时代,你用心经营你的人脉和个人品牌了吗?


不会写作的人,可能要在职场上多奋斗几年

我有一个读者,我的写作课二期的学员,在一家咨询公司做分析师。他有一次和我说,以前他没有写作的时候,在工作上特别没有安全感,想跳槽吧,别人又不知道他,跳不出一个好身价。开始写作后,他把自己对于行业的一些理解都写出来,慢慢在业内有了些名气,好几家同业公司的人力资源部门都来找他,希望挖他过去,而现在公司的领导也对他特别好。以前他没安全感,现在轮到他的领导没安全感了。“可以由自己掌控命运的感觉,真好。”他说。

未来的职场上,可能会出现两类人。一类是会写作的人。这些人会利用互联网的技术资源优势,迅速为自己的职场和个人品牌赋能,他们的收入、人脉、影响力,都会呈指数级增长。

而另一类是不会写作的人。虽然他们也很努力,但如果还没有找到其他在互联网平台上表达自己的方式,仍然按照传统的方式精进自己,在职场上的成长可能会是相对缓慢的、线性的。他们其实错过了互联网时代给每个人的*大红利,很可惜。


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Brand Origin China

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