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Jingdong book

文化创意产业管理心理学

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Books Psychology Applied Psychology
Jingdong book

文化创意产业管理心理学

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创意管理仍然是一种较新的说法，尽管国内已经有学者认为创意管理学可以成为文化产业学科的主要内容，但对于学科建设这一较大话题，一方面仍需深入研究，另一方面也需要学术同仁的推动。希望这《文化创意产业管理心理学》也能在其中起到小小的作用。《文化创意产业管理心理学》可以用作高校文化产业专业管理类课程的参考用书和教材。因为时间和能力所限，书中难免有错误和纰漏，在此也敬请读者批评指正。
Catalogue

第一章 文化创意产业管理心理学概论
第一节 文化创意产业管理心理学的概念
第二节 文化创意产业管理心理学提出的背景
第三节 文化创意产业管理心理学的研究内容与方法

第二章 创意人才认知过程与管理
第一节 创意人才概述
第二节 创意人才的感觉与知觉
第三节 创意人才的思维

第三章 创意人才情绪过程与管理
第一节 情绪与情感
第二节 创意人才的情绪劳动
第三节 创意人才的应激
第四节 创意人才的挫折
第五节 创意人才的情绪管理

第四章 创意人才个性心理倾向与管理
第一节 动机与动机的分类
第二节 工作动机理论
第三节 创意人才的工作动机特征
第四节 创意人才的动机管理与激励

第五章 创意人才个性心理特征与管理
第一节 创意人才的气质与性格
第二节 创意人才的能力与胜任力
第三节 创意人才的甄选

第六章 创意团队心理与管理
第一节 组织中的创意团队
第二节 创意团队的绩效与管理（一）——输入变量
第三节 创意团队的绩效与管理（二）——中间变量

第七章 创意领导心理与管理
第一节 领导的一般概述
第二节 领导有效性理论
第三节 文化创意产业中的创意领导力

第八章 创意组织心理与管理
第一节 文化创意组织基本理论
第二节 文化创意组织的结构
第三节 文化创意组织的变革
第四节 文化创意组织的组织文化
参考文献
Book Abstract

记忆是将人脑从外界接收的各种信息进行储存和加工的过程，是一个处于不断活动巾的系统。人的记忆系统分为感觉记忆、短时记忆和长时记忆三个系统，这三个系统同时也是记忆的三个阶段。感觉记忆是一种表象记忆，储存的是作用于感官的刺激映像，消失极快。短时记忆是在较短时间里对信息的记忆，如果不予重复也会消失，但短时记忆系统储存的信息通过重复、组织以及精加工可以进入长时记忆系统。短时记忆也被称作工作记忆，其功能是充当思维操作的工作平台。在人脑需要使用信息时，记忆系统可以将信息从长时记忆系统中提取出来并在工作记忆平台上进行加工。
思维是个体对信息进行加工的过程，它使用既有的知识和经验，揭示客观事物的本质特征和内在联系，全面地把握事物的本质。而人脑想出从未感知过的新形象，就是想象的过程。语言则与人类的思维密不可分，语言是人类创造的一套符号系统，是人与人之间进行交流、思考的工具。
可见，认识过程是从感觉、知觉到记忆，再到思维和想象，是人脑对客观事物由表及里、由浅人深、由现象到本质进行认识与加工的过程。
（2）情感过程
情感过程中包括了情绪和情感。情绪和情感都是指人类对客观事物所产生的一种态度体验，并且都能使人产生一定的生理变化和外部表现。
情绪是个体愿望与实际情境相互作用的过程，也是那些与个体需要是否得到满足相联系的主观体验，如高兴、悲哀、失望、焦虑等。而情感则是指人们对事物好恶的一种倾向，由于客观事物与人们需要之问的差异，不同的人对客观事物便抱着不同的情感。由基本需要所引起的情感，如爱好、快乐、嫌恶、恐惧等是最基本的情感；由社会需要所引起的情感，如社交、尊重、责任感等是更为复杂的情感。
情绪与情感的区别还在于，情绪具有激动性、暂时性和情境性的特点，而情感则较为深刻、稳定和持久。情感源于情绪，而情绪表达情感。
（3）意志过程
人还能够根据对客观事物及其规律的认识自觉地改造世界。意志过程就是指人自觉地确定日的、克服内部与外部困难，力求实现预定目的的心理过程。意志是人类特有的心理现象，实现了人的内部意识向外部行动的转化。
需要明确的是，个体的认识过程、情感过程与意志过程并非割裂、孤立的，而是彼此联系、相互作用的。
……

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