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Jingdong book

设计艺术心理学

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Books Psychology Applied Psychology
Jingdong book

设计艺术心理学

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《设计艺术心理学》由梁家年主编，在普通心理学基本原理、基本知识的基础上，综合地对设计师、消费者在设计艺术（如产品设计、环境艺术设计、视觉传达设计）领域的心理现象进行了有益的探索，揭示了设计师在设计创作过程中的信息加工、行为调节和控制、人格能力特性等心理活动规律；对消费者的需要和动机、消费群体差异以及设计艺术审美心理与创造过程、设计效果心理评价等进行了探讨。本书重在从设计、消费事例中，揭示设计艺术心理的一般原理，达到健全设计师人格，完善设计师知识素养，帮助设计师掌握消费者心理特征、满足消费者心理需要，培养设计师设计创新能力的目的。
《设计艺术心理学》分为绪论、设计师心理与设计艺术、消费者心理与设计艺术、设计艺术审美与评价四篇，包含设计艺术心理学概述、人类心理的神经生理机制、设计师信息加工、设计师行为调节与控制、设计师心理特征、消费者的需要与动机、消费群体心理分析、设计艺术审美心理与审美构成、设计艺术创造与心理评价九章内容。本书层次清晰、观念新颖、图文并茂，理论与实践相结合，既能作为高等院校工业设计、环境艺术设计、视觉传达设计、服装设计等相关设计艺术类专业的教材，也可供从事设计艺术的专业人员以及开发使用设计成果的人士阅读参考。
Catalogue

第一章 设计艺术心理学概述
第一节 设计艺术心理学的界定
第二节 设计艺术心理学的学科性质与研究对象
第三节 设计艺术心理学的形成与发展
第四节 设计艺术心理学的研究方法与学习意叉
第二章 人类心理的神经生理机制
第一节 神经元与神经系统
第二节 大脑的结构和机能
第三节 人眼及其他感受器
第四节 巴甫洛夫高级神经活动学说
第三章 设计师信息加工
第一节 设计师感知心理
第二节 记忆、思维、想象与设计艺术
第四章 设计师行为调节与控制
第一节 设计师的情感心理
第二节 设计师意志行动
第五章 设计师心理特征
第一节 人格的一般概念
第二节 设计师人格与设计艺术
第三节 设计师能力
第六章 消费者的需要与动机
第一节 消费者需要心理
第二节 消费动机心理
第七章 消费群体心理分析
第一节 消费心理的年龄差异
第二节 消费心理的性别差异
第三节 消费行为的因素差异
第八章 设计艺术审美心理与审美构成
第一节 设计艺术审美心理
第二节 设计艺术审美构成
第九章 设计艺术创造与心理评价
第一节 设计艺术创造
第二节 设计艺术效果心理评价
附录一 威廉斯创造力倾向测验
附录二 设计师想象力测验
附录三 气质类型调查表
附录四 性格类型自测量表
附录五 艾森克情绪稳定性测验
附录六 问卷实例一：TCL手机影视广告（新形象篇）广告效果心理调查
附录七 问卷实例二：儿童玩具消费心理调查（入户调查）

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