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Jingdong book

传播心理学

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Books Psychology Applied Psychology

Jingdong book

传播心理学

Name: 传播心理学
Brand: Jingdong book
SKU: 3116053391
Price: 19.66 USD
Availability: OutOfStock

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Content Description

如何抓住受众眼球？怎样防范新闻失实？“王婆卖瓜，自卖自夸”有多大的用处？榜样的影响如何从感动到行动？传播的力度越大越有效吗？如何有效抵制“坏声音”的诱惑？《传播心理学》用心理学理论阐释传播的奥妙，以实际案例引领读者体悟传播的真谛。

Catalogue

01 传播者
国家认同与民族和谐——社会认同理论
传播者的选择——把关人理论
意见领袖的魅力——非正式群体
建构心理现实——框架理论
设置媒介议程——S-R理论
记者的“定心丸”——共享现实理论
新闻失实的防范——认知偏差
传播者的品牌构建——印象管理
项庄舞剑，意在沛公——“第三人效果”理论

02 传播内容编排
如何抓住受众的眼球——注意的过滤说
“完形”的创设——格式塔理论
媒介信息的再编码——组块理论
新闻背景与新闻链接的运用——先行组织者
信息可视化的灵活运用——双重编码理论
学会说故事——语义记忆与情节记忆
舆论引导的“度”——感觉阈限
传播效果的保持与巩固——遗忘理论

03 态度改变与传播策略
说服的路径选择——精细加工可能性模型
晓之以理，动之以情——理性诉求与情感诉求
先失调再改变——认知失调理论
态度改变不能停留于认知——情绪的三因素理论
王婆卖瓜，自卖自夸——单面与双面说服
吓唬管用吗——恐惧诉求
强化受众的“免疫力”——预防接种理论
儿童的行为塑造——强化理论

04 传播环境
环境的力量——勒温的场论
周围人的制约——参照群体
群体性事件的心理机制——集群行为理论
“禁止乱丢垃圾”的告示牌起作用吗——规范焦点理论
对民意的判断与报道——沉默的螺旋理论

05 传播受众
少儿节目的针对性——皮亚杰的认知发展阶段理论
大众传播的对象性——埃里克森的心理社会发展理论
受众的媒介使用与满足——需要层次理论
偶像崇拜——准社会交往
建构没有偏见的拟态环境——刻板印象
公众对传播者的习得性无助——归因理论
是你要还是我要——内部动机与外部动机
制造成功体验——成就动机
从感动到行动——社会学习理论
及时回应公众呼声——反馈理论
参考文献

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Jingdong book

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