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Jingdong book

移动健康服务用户行为研究

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移动健康服务用户行为研究

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《移动健康服务用户行为研究》基于移动健康产业的兴起、特征与作用,分析移动健康服务的产业链和商业模式,归纳移动健康服务用户行为的相关理论,并分别以年轻用户及老年用户为对象实证分析移动健康服务的采纳行为,还对基于移动设备的健康信息搜索行为与健康信息使用行为、用户利用社交媒体搜索健康信息的行为特点及采纳意愿的影响因素,以及社交网络环境下的医生与患者行为进行分析研究。
《移动健康服务用户行为研究》可供系统开发、运营管理、信息管理、医学信息学等领域的教学科研人员、管理人员和工程技术人员,以及管理科学、信息科学、健康信息管理等专业的研究生和高年级的本科生阅读参考。
Author Description

邓朝华,女,1981年生,2008年毕业于华中科技大学管理学院管理科学与工程专业,获管理学博士学位,现为华中科技大学医药卫生管理学院副教授。已在Electronic Markets、Information Systems Journal、InternationalJournal ofinformationManagement、International Journal ofMobi~Communications、International JournalofMedicallnformatics、Information Technology&People、InternationalJournal oJ‘Services、Economics and Management、International Journal of lnfi~rmationTechnology and Management、International Journal of Services Technology andManagement、ManagementDecision、《科研管理》、《管理学报》、《管理评论》、《工业工程与管理》、《信息系统学报》和《南开管理评论》等国内外期刊发表论文三十余篇。
Catalogue

第1章 绪论
1.1 健康产业概述
1.2 移动健康的兴起
1.3 什么是移动健康
1.4 移动健康的特征
1.5 移动健康的作用
参考文献

第2章 移动医疗健康产业链与商业模式
2.1 价值链与产业链概述
2.2 移动医疗产业链
2.3 移动医疗商业模式
2.4 健康管理APP服务模式
2.5 医疗020服务模式
2.6 医药产业链监管问题
2.7 移动健康的发展与应用
参考文献

第3章 移动健康用户行为理论
3.1 健康行为理论
3.2 信息技术行为理论
3.3 移动医疗健康服务用户采纳研究
参考文献

第4章 移动健康服务年轻用户采纳行为分析
4.1 文献综述与研究理论
4.2 研究设计
4.3 研究结果讨论
4.4 结论
参考文献

第5章 移动健康服务中老年用户采纳行为分析
5.1 理论框架与假设模型
5.2 研究方法
5.3 结果
5.4 讨论
参考文献

第6章 基于移动设备的健康信息搜索行为分析
6.1 研究背景、现状与理论分析
6.2 文献综述和假设发展
6.3 研究方法
6.4 结果
6.5 讨论
6.6 研究意义
6.7 研究结论
参考文献

第7章 面向社会化媒体的健康信息管理研究
7.1 理论综述与模型假设
7.2 变量构造及样本描述性分析
7.3 模型分析
7.4 研究结果
7.5 研究启示
参考文献

第8章 社交网络环境下医生与患者行为分析
8.1 社交网络概述
8.2 社交网络与医疗健康
8.3 社交网络中的医患沟通
8.4 医患行为调查设计
8.5 调查结果分析
8.6 结果讨论
参考文献
Book Abstract

《移动健康服务用户行为研究》:
2.3.2 为医生服务
医生对于移动医疗的需求主要包括两方面——医院内部的沟通和与患者的沟通.并且其更加倾向于前者。广发证券等(2014)发布的《医疗跨界转型,酝酿投资良机》专题报告中指出,44%的受访医生认为使用移动医疗服务可以精简医院内部流程,提高工作效率,同时也更有利于医院各部门间的沟通和衔接。与患者沟通方面,26.7%的受访医生认为首先应该给病人提供更加便捷的服务,其次是为患者提供新服务,最后是为原来无法服务的病人提供服务。在医院内部沟通方面,49%的受访医生选择了“远程数据处理和诊断决策”功能,该功能位于榜首;42%的受访医生选择了“与患者在医院系统上交流”功能,该功能位居第二。
对于传统医院信息系统而言,移动医疗服务是一个重要补充,可以为电子病历系统的相关业务提供信息的闭环流转,更加有利于医院业务流程再造和服务模式的创新。移动医疗服务已经使移动护理业务呈现出技术手段多元化、作业范围多元化和管理精细化等特征。目前,在移动通信、物联网和云计算的发展下,国内医院移动化程度不断加深。
移动医疗服务能给医院和医生带来的好处是显而易见的,通过使用信息技术和移动互联网等手段替代不需要技术含量的重复人工活动,如查房、药品管理、数据录入及医疗文献管理等,可以提高医务工作与科技的结合程度,节省人力资源,提高医务工作者工作效率,因此很多医院已经采用了信息化的管理方式。在这样的医院中,医生在医院内部的工作和沟通会比传统不使用移动医疗的医院更加便捷和高效。
使用移动医疗服务,医生工作会方便很多。例如,在传统方式下,医生查房时需要随身携带患者的病历,随时查看和手动记录患者的病情变换、用药记录及饮食情况,根据患者具体情况下医嘱等,如果要查房的病人很多,通常需要携带很多份病历。但是无线网络和移动医疗服务的应用,可以使医生通过随身携带的移动智能终端,如平板电脑、iPad等,随时查看患者相关信息,免除了以往总要拿着大堆病历查房的麻烦,能够更加准确、及时、全面地了解患者的病史详情和治疗过程。有了移动医疗服务,医生的查房T作就会变得简单轻松,而患者也能够得到及时、准确的治疗(刘永生,2014)。
移动医疗服务也可以作为医生的助手。医生助手服务模式是由医生主导的、为医生服务的移动端患者管理随访助手。这种服务模式是一个封闭系统,只有在医生授权的情况下,才能实现病历在不同医生间的流转。这项服务可以充分保护医生和患者的权益,避免病源流失。该APP从医疗个性化的管理工具切人,不仅充分调动了医生在医疗资源管理和调配上的主动性,而且也方便了医生的工作。
除此之外,在与患者沟通方面,移动医疗也发挥了很好的作用。现在,有一些移动医疗APP、网站平台等是为医患之间提供网上问诊咨询的服务,这些软件/应用可以对患者问题进行分诊和疏导,设置严格有序的多级导诊程序,在患者真正和医生沟通之前,起到筛选把关的作用,减轻很多医生网络问诊的压力和负担。除此之外,在移动医疗出现之前,传统方式下,患者就诊只能到医院、发短信或者打电话等,医生常常迫于就诊时间的限制不能与患者进行充分的沟通,从而有些疾病问题并未很好的解决,最糟糕的情况是还会使医患关系更加恶化。而网络平台中的医生可以在任何自己空闲的时间内、随时随地回答患者的问题,日常上班中存存的时间限制也已经不是问题。移动医疗服务在为医生提供各种便利之余,也改善了医患沟通的效果①。
对于能够改善与患者交互沟通效果的各种移动医疗应用,医生表示非常欢迎。而这些应用主要包括视频咨询、沟通管理(如预约提醒)、药物服用沟通、患者状况远程监测、收集并分析患者的健康数据、患者访问电子病历、通过移动设备端显示治疗条件或方案等。
……

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