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无师自通:网上开店推广与经营超简单(附光盘)

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工作不好找;工资像蜗牛一样往上爬,消费像火箭一样向天冲;开实体店创业,没有本钱;闲暇时间太多,无事可干相当无聊??种种原因导致开网店的人们像雨后春笋一样迅速破土而出。然而,网上开店并不是一件容易的事,进货让人头疼;不会装修不会美化店铺无人问津;不懂规则像无头苍蝇一样乱闯,出了差错导致店铺受罚才犹如当头棒喝;没有推广和商业意识使店铺生意久不见起色??无数店铺开张不久就不幸夭折。《无师自通:网上开店推广与经营超简单》从前期准备、成功开店、店铺提升、财务与风险等四个方面来帮助在网店中奋斗的卖家,轻松、快速提高店铺销量和信誉,实现自己的人生目标,再加上版面清新内容实用的纸质图书+海量相关知识奉送的大容量超值DVD+精美护眼的全彩印刷,一定是你想要的!

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网上开店,俨然已是一种潮流,在偌大的电商市场中捞金却并不容易,对于新手而言,还可能四处碰壁。本书就是一本为有志于将网络店铺顺利做大做好的新手卖家指点迷津的宝典。
《无师自通:网上开店推广与经营超简单》中内容包括网店开张的前期准备工作,开店后的推广与经营活动,同时关注店家商业素质的培养和商业意识的构建。
本书主要定位于准备在网上开店(尤其是淘宝网),并下定决心将店铺生意和等级做好的新手卖家用户,对于那些已经有一定网上开店经验的卖家而言也具有较大的参考意义和学习价值。
Catalogue

第一章 知己知彼——网店开张前期准备 63
第一节 各种网购平台
01 流量最大的平台——淘宝网2
02 老牌购物平台——易趣网4
03 占尽地利与人和的平台——拍拍网5
04 其他各具特色的购物平台7
第二节 流程和经营方式
01 从买者角度了解购物流程9
02 实体宝贝是普遍销售方式12
03 销售虚拟宝贝是另一快速创业方式13
04 0元也能起家的代理销售14
第三节 笔记本电脑验证
01 检查笔记本电脑外包装14
02 核对序列号15
03 检查随机附件是否完整16
04 检查笔记本电脑细节17
第四节 分析网购和顾客
01 网上购物的优势 15
02 网上购物的劣势18
03 网购主体人群和特点21
04 女性顾客和男性顾客在购物时的区别24
第五节 认识自我和寻货
01 了解自身性格特点 26
02 如何寻找好的货源 27
第六节 磨刀不误砍柴工
01 去淘宝大学取经31
02 去其他不错的网站获取有用信息33
第二章 安家落户——取得网店经营许可证 35
第一节 淘宝账号
01 注册淘宝账号36
02 激活支付宝与设置支付密码40
03 查看支付宝与淘宝账号的绑定状态44
第二节 个人网上银行
01 开通网上银行并登录 45
02 修改网银登录名称 51
第三节 阿里旺旺
01 下载并安装阿里旺旺卖家版53
02 阿里旺旺基本操作55
03 旺旺其他实用功能介绍57
第四节 我要开店
01 开店认证 58
02 通过开店考试 64
第三章 添色加彩——店铺装修要漂亮 72
第一节 旺铺与起名
01 将店铺升级为淘宝旺铺73
02 为店铺起一个好听的名字75
第二节 装修基础页
01 勾勒店铺首页的大致框架结构78
02 装修首页页头 82
03 设置导航模块 86
04 对页面进行布局管理 90
第三节 客服中心
01 在宝贝详情页添加客服中心91
02 设置客服中心的时间 92
第四节 页面样式
01 更改默认的页面样式模板93
02 自定义店铺页面背景94
第五节 其他模块设置
01 设置图片轮播模块97
02 设置首页中的其他模块99
第六节 装修技巧
01 获取页面局部区域的尺寸大小102
02 获取图片地址103
03 获取图片空间中图片的链接104
04 在卖家中心添加店铺装修模块105
第七节 装修模板
01 下载漂亮的装修模板107
02 安装下载的装修模板109
03 在淘宝店铺装修市场购买模板113
第四章 登堂入室——宝贝美化与发布 116
第一节 调整宝贝图片
01 用PS调整宝贝图片的尺寸大小117
02 用画图软件调整图片尺寸120
03 更改图片的文件大小123
04 裁剪宝贝图片 125
第二节 美化宝贝图片
01 删除宝贝图片的背景 129
02 为宝贝更换贴切主题的绚丽背景132
第三节 系统优化设置
01 禁用Windows系统的自动更新97
02 让操作中心永远保持安静98
03 禁用不必要的启动项和服务99
04 启用引导高级选项加快系统启动速度100
05 加快电脑关机速度101
06 删除系统中多余的字体文件102
第四节 宝贝发布与铺货
01 发布宝贝135
02 更改已经发布了的宝贝的信息139
第五章 优化形象——提升店面说服力 141
第一节 消费者服务
01 交纳消费者保障服务保证金142
02 承诺7天无理由退换货144
03 提供更多特色服务145
04 增加宝贝细节展示147
第二节 宝贝详情
01 在宝贝详情页展示媒体资料148
02 将各种证书展示给顾客149
03 展示宝贝生产加工过程和环境151
04 群众说好那就是好的——展示好评153
第三节 勤能补拙
01 用心创作宝贝描述文本153
02 保持长时间旺旺在线155
第六章 初战告捷——收获第一个订单 157
第一节 呼朋唤友
01 请亲朋好友帮忙积聚人气158
02 收到好友的订单159
第二节 订单处理
01 返回收货信息给顾客 160
02 修改订单价格 162
03 确认发货 164
第三节 注意细节
01 与买家交流时要有亲和力167
02 将买家加为好友168
第七章 龙头龙尾——优化物流和售后服务170
第一节 认识物流
01 顺丰速运集团 171
02 联邦快递 173
03 E邮宝 176
04 申通快递 176
05 其他快递公司 179
第二节 宝贝包装
01 包装的重要性 182
02 常用的包装工具 184
03 宝贝包装注意事项 187
第三节 评价反馈
01 尽快给买家做出评价 188
02 延长收货时间 190
第八章 广而告之——让店铺和宝贝声名远播191
第一节 论坛推广
01 活跃于淘宝论坛 192
02 在一淘网上帮助别人从而推广店铺194
03 有微博,就不怕没流量196
04 使用QQ做店铺推广 198
05 巧用旺旺的个性签名 200
06 花钱购买广告展位 201
第二节 软件推广
01 淘宝直通车,让买家轻松“淘”到你202
02 淘宝客把您的宝贝推广到各个角落206
第三节 店铺促销
01 抢占节日促销市场份额208
02 推出优惠套餐搭配 210
03 将热卖单品特价销售211
04 通过详情页打造店铺销售网络212
第九章 苦心孤诣——精于店铺管理与营生214
第一节 日常经营技巧
01 宝贝发布技巧 215
02 宝贝定价技巧 216
第二节 评价与退款纠纷
01 对误会性的中差评给予合理的解释219
02 使用补救措施解决高危性中差评220
03 防范恶意差评师 222
04 处理退换货申请 223
第三节 淘宝助理
01 安装淘宝助理 224
02 使用淘宝助理管理店铺226
第十章 账实相符——网店财务管理 229
第一节 熟悉使用Excel
01 认识Excel的基本组成 230
02 了解Excel的基本操作 232
03 掌握简单的公式计算 234
第二节 成本及利润
01 了解什么是网上开店中的成本类型235
02 整理每日卖出商品的销售毛利和成本236
03 计算本月的销售净利润238
第三节 简单的记账方法
01 记录宝贝详情和历史库存239
02 按周记录每天的销售毛利241
03 按周统计本周网店的总收支情况242
04 逐笔填写每天的账务数据243
第四节 账目安全管理
01 为明细账管理表设置密码245
02 为明细账管理文件设置密码保护246
第十一章 未雨绸缪——网购风险规避 247
第一节 对电脑设置防护
01 用Windows防火墙拦截未允许的程序248
02 用Windows Defender拦截间谍软件249
03 用360安全卫士查杀病毒和木马251
第二节 淘宝账号安全
01 开通手机动态口令提升账户安全级别252
02 用数字证书辅助确认账户使用者25
第三节 网银安全
01 设置网银登录短信提醒257
02 设置余额变动提醒260

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Brand Jingdong book
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