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Jingdong book

移动交互设计精髓:设计完美的移动用户界面(全彩)

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Content Description

越来越多的人正涌入移动应用领域,而设计和体验将是移动应用成败的关键。作者通过上百款应用的设计实践,系统化地梳理了移动应用的设计方法论,在理解用户、跨平台和适配设计、移动组件应用、界面视觉感染力和简约设计等方面都进行了深入阐述。此外,作者还介绍了一些非常实用的移动设计工具,分享了设计师该如何与开发工程师协同工作,以及如何收集用户反馈及甄别版本迭代的更新需求等。

Author Description

傅小贞,浙大心理系毕业,03年起在UT斯达康,中国移动研究院,淘宝网等多家公司从事移动交互设计和用户研究工作,曾组建过淘宝移动设计团队,领导淘宝移动主站和主客户端的设计;现负责斯凯UXC部门,推动冒泡系列产品设计。

Comments

★在本书中Banga 和Weinhold 很好地解释了如何设计一款既美观又易用的应用。本书结合浅显易懂的语言和高质量的视觉案例,为那些希望进入应用设计领域或提升技能水平的人提供了很好的资源。
——Jon Becker
boom.reactive

★这不仅仅是一本展示了丰富的图片、设计理念或者纯技术流的书,更是一本关于创建人性化界面,使界面简单,具有功能性及价值感的指导手册。
无论是有关移动设计与传统桌面设计之间有何差异的疑问,还是有关如何与开发人员一起工作的疑问,甚至是有关这个创新流程有哪些工具可以使用的疑问,在本书中都能找到答案。
——Phil Dutson
ICON Health & Fitness 首席用户体验师和移动开发者

★本书内容丰富、实用性强,在移动应用设计的多个方面,本书都提供了丰富的资源。我发现书中的许多建议都可以应用于我们所设计的应用中。
——Lucius Kwok
Felt Tip CEO

★这是一本全面、易读的书,作者有着深厚的移动设计功底,让你记住所有细节,使你的应用表现得更加出众。
——Dave Verwer
任职于Shiny Development 公司和iOS Dev Weekly 网站
Catalogue

第1 章 移动市场及其主要巨头概览 1
界面设计领域 2
移动应用的黎明 3
现今的应用定义 5
应用将越来越繁荣 7
什么是移动设备 8
便携式掌上电脑 9
平板电脑也一样 10
变革中的其他设备 12
移动产业的领军选手 13
苹果 13
谷歌和 Android 14
其他选手 15
不同平台之间的差异 17
结论 20
第2章 以人为本进行设计 21
什么是交互设计 22
设计界面时的目标 25
为人而设计 26
设计师也是人 28
从哪里开始 30
先弄清楚谁是你的用户 32
移动设备在用户的工作流程中扮演的角色 35
结论 38
第3章 移动设计中的动态差异 39
理解移动的作用 40
纯粹的移动交互 42
智能手机独有的交互设计 42
平板电脑独有的交互设计 44
移动产品难以拥有的交互 46
键盘和数据输入 47
点击、切换与指向 48
扩展性 48
通用性的吸引力 48
手机和平板电脑的交互体验 49
跨平台的交互体验 53
传统工作流程的补充 56
结论 59
第4章 应用设计的首张草图 61
你需要什么样的工具 62
成为一名设计师 67
为某个特定平台做好准备 69
从流程图开始 71
达到设计预期 73
整理设计文档 76
制作像素级精确的数字原型 77
不断重复,不要太晚 79
为下一步做准备 81
结论 83
第5章 寻找正确的设计流程 85
三个应用大类 86
原生应用 86
Web 应用 87
混合应用 88
普通应用的导航方式 89
单视图 89
常驻导航栏 91
标签栏 92
滚动视图 93
搜索栏 94
模态控制器 95
基于手势的导航 96
选择一种交互类型 97
最大限度地减少界面冲突 100
为连接失败做准备 102
结论 106
第6章 为更强的视觉感染力而设计 107
外观如何影响交互 108
拟物化设计 108
扁平化设计 110
设计应用图标 112
让外观与众不同 116
让界面交互更有设计感 120
跨平台 122
应用品牌规范 123
让作品尺寸可以随意缩放 124
最后的几点建议 128
总结 131
第7章 与程序员协作 133
理解你的程序员 134
学习编程语言 134
从草图到设计的编程实现 136
描述你的设计 138
开发过程中的交流 142
清晰地沟通 142
追踪问题 143
学习更多 146
理解源代码 147
设计师编程指南 148
写代码 149
知道要改什么 151
结论 155
第8章 提高应用的可用性 157
理解你的用户 158
沙箱对移动应用体验的影响 161
面向大众市场的交互设计 165
特征 1 :用户不是电脑极客 165
特征 2 :常用应用屈指可数 166
特征 3 :应用单次使用时间短暂 167
特征 4 :遵循 80/20 原则 167
特征 5 :大众化的风格更容易被人接受 168
让你的设计摆脱地域的限制 168
障碍设计 171
结论 175
第9章 简约设计 177
简约背后的复杂 178
为简约交互而努力 178
简约的困难性 181
简约设计的目标 181
清晰 181
连续性和流畅性 183
积累和成长 184
做好界面 185
iOS 的滑动解锁 186
Android 操作栏 187
创建简约交互 189
学会说不 189
使任务更明确 189
提供微妙的暗示信息 190
将元素放在恰当的位置 191
减亦是加 193
因熟悉而简约 194
运用众所周知的视觉元素 195
跟随行业领袖的脚步 196
克服平庸 197
简约测试 197
应用的速度 198
如何使用应用 199
社交反馈 200
自我试用( Dogfooding) 200
结论 203
第10章 获得有价值的反馈 205
展示你的工作 206
注意保密 206
正确选择测试用户 207
选择测试时机 209
制定测试策略 211
追踪应用的问题 211
准备测试打包 213
将测试包分发给用户 216
对有效数据进行分析 217
了解用户把时间花在了哪里 218
发现应用的 Bug 及 Crash 218
对问题解决过程的管理 220
利用测试版本让应用变得更好 220
了解何时需要结束开发 221
发布应用 223
总结 225
第11 章 设计更新 227
设计师的提升 228
维护工作日志 230
评估自己的工作 230
判断该听谁的 232
网站的评论 234
应用商店的评论 235
个人反馈的信息 237
避免消极情绪 237
把需求转化为变更 238
在设计改变前做好用户的善后工作 240
重新提交流程 243
结论 244
附录A 优秀应用 245
附录B 设计师需要关注的应用 257
附录C Android和iOS的视觉需求 265
Book Abstract

键盘和数据输入
如果应用需要大量的文字输入,则会存在明显的体验问题。在玻璃屏幕上重现完整的英文键盘的体验是非常难的。许多应用都尝试过采用定制键盘,但文字输入依然是移动设备落后于传统电脑的一个特征。
有多种方法可以解决这个短板,比如使用支持蓝牙的外接无线键盘来连接到手机或者平板电脑,但是这样,用户就必须时时记着带一个额外的设备,这更像是一种障碍而非解决方法。
第三方硬件厂商甚至Surface平板电脑的拥有者——微软,都为创建一种可以作为标准英文键盘使用的保护套而付出了很多努力,但是由于这些尝试都或多或少存在形状、大小或其他形式上的折中,使得这些外设仍然不如传统键盘那样便于使用。
在开发任何一款应用时,我们应该牢记移动文字输入的困难。许多程序由于数字和字母输入太困难,导致了用户的流失。多花一点时间专注于更有效的文字输入将对交互设计有很大帮助。
例如,在编程阶段,操作系统提供了多种不同的键盘类型。iOS、Android有多种键盘布局可供选择,有一种布局是为输入网址优化的,提供了.com和.edu等网址后缀的按钮;还有一种是专为提升大段文字输入效率设计的。在应用中设计数据输入点时,我们需要花一些时间来学习原生界面组件,包括不同的开关和按钮形式。平台设计师们花了很多心思才找出在这个平台中最容易输入的这些方法。他们思考了许多与这方面相关的问题,包括你遇到的或者还没有遇到的问题。所以怎样设计数据输入方式?答案很简单:如果一个组件能很好地适用于应用所需的数据输入类型,那么就是它了,尽管用就好了。
……

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Brand Jingdong book
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