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Jingdong book

怦然心动:情感化交互设计指南(修订版)

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怦然心动:情感化交互设计指南(修订版)

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本书全面系统地讲述了交互设计过程、原理和方法,涉及的产品和系统有个人电脑上的个人和商务软件、Web应用、手持设备、数字工业系统等。运用本书的交互设计过程和方法,有助于了解使用者和产品之间的交互行为,进而更好地设计出更具吸引力和更具市场竞争力的产品。

·用心理学的方法阐释人类访问网站时刺激和激发行为的因素
·提供创造出更加持久和深刻的用户体验的众多方法
·包含众多的案例和参考资料,就算是熟谙用户体验的专家也能从中学习到新的知识,或者轻松接触到其他对自己有帮助的信息资源。
Content Description

《怦然心动:情感化交互设计指南(修订版)》精彩地阐述出了当人们访问网站,打开软件,购买实体产品和被某人吸引时的心理状态,并且非常深入地用心理学的方法解释了刺激和触发人类行为的因素。书中提供的众多方法,让我们可以创造出更加持久和深刻的用户体验。本书包含了众多的案例和参考资料,就算是熟谙用户体验的读者也能从中学习到新的知识,或轻松触碰到其他对自己有帮助的信息资源。《怦然心动:情感化交互设计指南(修订版)》全面系统地讲述了交互设计过程、原理和方法,涉及的产品和系统有个人电脑上的个人和商务软件、Web应用、手持设备、数字工业系统等。运用本书的交互设计过程和方法,有助于了解使用者和产品之间的交互行为,进而更好地设计出更具吸引力和更具市场竞争力的产品。
Author Description

Stephen P. Anderson,是一位享誉世界的交互设计师和顾问, 他在建设和领导信息构架师和交互设计师团队方面有着十余年的丰富经验, 其客户包括Nokia、Frito-Lay、Sabre TravelNetwork和Chesapeake Energy等知名企业。Stephen创建了应用程序Mental Notes——一种广泛应用于产品开发、具有心理学要素的交互设计工具。在授课与着手项目之余,Stephen还开办各种研讨会与培训课,帮助企业管理创意团队、培养视觉思维,以及做出更好的设计。
Catalogue

第1章为什么要让交互诱人1
LINKEDIN和资料完善2
何为诱惑?3
iLIKE的故事5
不仅仅要可用10
体验决定一切11
第一部分美学、美和行为
第2章为什么要谈论美学17
美学与行为的联系?18
美学的影响18
第3章你的设计是否易于理解?19
格式塔心理学和饮酒游戏20
第4章你的设计是否令人心动?25
你的产品有个性吗?26
你的产品可信吗?27
让等待变成享受28
感觉很重要30
“有魅力、更给力”30
美的深意31
第5章美学中的联想35
美学、联想和苹果36
广告和编码图像信息37
正面和负面的联想37
语言和联想38
美学联想的应用39
第6章当美学不再吸引人43
奇思妙想1:好的、坏的和丑的43
奇思妙想2:当公共设施变美时44
奇思妙想3:环境和特性45
奇思妙想4:美是主观的吗?45
结束语47
第7章人脸的魔力49
离开你的朋友50
小结51

第二部分玩耍的诱惑
第8章你的设计有趣吗?55
在恰当的时机使用幽默56
一个关于幽默的案例:MailChimp56
为什么一定要让人们微笑?60
第9章你的设计令人惊喜吗?63
把奖励混合到惊奇中65
惊喜66
我的个人年度旅行报告68
第10章你的设计令人兴奋吗?75
请真正的Dopplr标志现身吧?77
第11章你的设计有神秘感吗?79
好奇心的市场79
向着未知冒险80
信息差理论81
如何利用好奇心?82
好奇的分类84
给你的六项建议85
第12章你的设计能让人们表现自己吗?87

第三部分诱惑是一种含蓄的艺术
第13章第一小步93
行为引导93
做出承诺94
分享地点94
领走预订的商品96
完成旅游预订97
赋予进度效果99
行为拆分100
行为塑造102
第14章避免展示过多信息105
减少选项105
减少文字107
有趣的干扰108
隐藏信息,制造“少”的错觉110
迷惑视觉系统,让内容更简约111
减少思考时间112
第15章吸引注意力115
对比和字符116
微妙的对比117
对比的多种运用方式118
第16章建立最省力的途径119
利用默认选项119
提出明确建议120
给予方便和个性化的推荐122
损失规避和所有权偏见126
第17章巧用语言131
语言构建131
锚定效应133
让语言更有针对性134
让语言更明确136
第18章培养一双善于发现细节的眼睛137
第一步:在交互中进行角色扮演137
第二步:记叙体验过程140
第三步:将复合式要求分解为简单小步骤140
第四步:将每一刻的选择简化到最少141
第五步:寻找微时刻142
第六步:重鼠标,轻键盘142
功课:145

第四部分令人心动的游戏
第19章真实世界的游戏149
游戏最基本而且最重要的是娱乐149
游戏设计的原理153
第20章勇于挑战155
回到课堂155
真实的挑战161
地位的简析163
挑战VS目标165
结束语167
第21章设置游戏难度169
得不到的才是最好的169
在商务中运用稀缺性170
用稀缺性来提高质量170
使用稀缺性鼓励用户参与172
为什么稀缺性会有效?173
稀缺性的其他形式:限制时间174
限制权力175
选择和计算177
第22章及时反馈179
“超级惜油”带来的意外效应181
反馈回应处不在182
严肃游戏183
利用邮件制作一个游戏183
结语187
第23章奖励189
为什么游戏机制起作用?190
表现目标191
你为用户提供表现目标了吗?192
娱乐层面:叙述、故事、美感196
结语197
第24章让我们行动起来吧199
卡诺模型200
第25章一切只是开始205
骑手和大象205
行为网格206
目的性211
一件每个人都在做的事211
“让我赚钱!”214
你的网站有什么?215
写在最后的话216

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Brand Jingdong book
Brand Origin China

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Jingdong book