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Jingdong book

淘宝网店运营实用教程(美工篇)

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本书特点:
所谓百艺通不如一艺精,淘宝网店运营虽然涉及门类广泛,但实际工作中通常是专业人员各司其职,培训时也是按照不同的工作性质区分教学的。本书是根据淘宝网店运营培训实际需要,倾力打造的就业型培训教材。
配套教学:
本书配有案例的素材文件和源文件,以及PPT教学大纲,方便培训机构参考使用。同时,还有6个案例的详解视频。
针对人群:
淘宝网店运营类培训的教辅用书,初学者的入门自学书,以及企业内部员工培训的参考书等。
本书附赠下载资源,请扫描封底二维码,添加微信公众号获取
Content Description

《淘宝网店运营实用教程(美工篇)》共分为16章,第1章~第4章从网店装修的概念、视觉营销三要素、装修基础软件和Photoshop软件基础出发,介绍了网店装修前的准备工作;第5章~第10章从网店的店招、导航条、欢迎模块、收藏区、客服区和详情页面这6个核心的区域出发,讲解了网店不同区域的装修要点和技巧;第11章~第16章细致解析了服装、背包、饰品、数码手机、美妆和家居6种不同类型商品店铺的装修技巧。
本书内容丰富、实用性强,不仅解析了网店装修的技巧,还讲解了与网店装修相关的配色、布局等知识。
《淘宝网店运营实用教程(美工篇)》附带下载资源,包括PPT教学大纲,以及书中案例的素材文件、源文件和典型案例的视频教学录像。
《淘宝网店运营实用教程(美工篇)》适合想要在网上开店创业的读者,同时也适合专业的网店装修美工。书中并没有运用过多的专业术语,而是采用通俗易懂的文字、清晰形象的图片,以便读者理解和阅读,从而帮助读者快速掌握网店的装修方法和技巧。
Author Description

创锐设计,由一支杰出的平面设计师与图形图像专业编辑队伍组成。出版过众多图形图像方面的专业书籍,不仅在国内处于领先地位,还有大量作品输出过海外版权,备受读者青睐。在课程教材方面,由于他们拥有多年教育培训的经验,因此十分了解初学读者的心理需求,从而研究出了一套行之有效的教学方法。
Catalogue

目录

导读 11
01本书怎么读12
025个步骤搞定网店装修15
第一步:替换源文件中的图片和文本信息15
第二步:在Photoshop中制作切片并优化处理15
第三步:将切片处理后的图片上传到网络空间16
第四步:在Dreamweaver中添加链接并制作代码16
第五步:复制代码到店铺装修指定区域16
第1章初步了解店铺装修17
1.1什么是网店装修18
1.2网店装修的意义19
1.2.1获取店铺信息19
1.2.2直观掌握更多的商品信息20
1.3店铺装修与转化率的关系21
1.4常见电商平台及其配色22
1.4.1淘宝与天猫22
1.4.2唯品会23
1.4.3京东24
1.4.4当当网24
1.5如何确定装修的风格25
1.5.1网店整体色调的选择25
1.5.2详情页面橱窗照的设计26
1.5.3网店中各个模块的合理布局26
1.6网店装修中的误区27
第2章视觉营销三大要素—色彩、文字、版式29
2.1了解色彩的基本要点30
2.1.1色彩的种类30
2.1.2色彩三要素31
2.1.3色调的倾向34
2.2记忆中的色彩36
2.2.1暖色系色彩的性格和表现37
2.2.2冷色系色彩的性格和表现38
2.3常见的配色方案39
2.3.1对比配色在网店装修中的应用39
2.3.2调和配色在网店装修中的应用41
2.4文字的表现形式43
2.4.1常见的字体风格43
2.4.2了解文字的编排准则45
2.4.3运用合理分割方式来安排文字47
2.4.4字体的创意设计49
2.5版式布局对网页界面的影响50
2.5.1版式设计的形式法则50
2.5.2版式布局中图片的处理52
2.5.3了解版式布局中的视觉流程53
2.5.4版式布局中的对齐方式54
第3章店铺装修的基础工具—美图秀秀和DW55
3.1最易上手的商品图片修饰软件—美图秀秀56
3.1.1认识美图秀秀56
3.1.2超炫特效让宝贝照片一键变身57
3.1.3为宝贝添加美轮美奂的智能边框58
3.1.4制作个性动感的GIF图片59
3.1.5拼图功能让宝贝全方位展示60
3.1.6为商品照片添加水印61
3.1.7使用美图秀秀批量处理商品照片63
3.2专业的网页制作工具—Dreamweaver64
3.2.1认识Dreamweaver64
3.2.2练习:用表格功能制作商品尺寸简介65
3.2.3练习:为网页元素添加超链接68
3.2.4插入图像更改网页显示效果70
3.2.5文本的输入和编辑71
3.2.6练习:将设计的装修图片转换为代码73
第4章专业的网店装修利器—Photoshop77
4.1走进Photoshop78
4.1.1认识Photoshop78
4.1.2理解图层的作用让操作更流畅79
4.1.3基础工具的使用80
4.1.4掌握蒙版的编辑方法82
4.2照片的基础调整85
4.2.1“图像大小”改变照片分辨率85
4.2.2“裁剪工具”精确裁剪照片85
4.2.3更改照片的文件格式86
4.3照片的瑕疵修复87
4.3.1去除照片中多余的图像87
4.3.2消除人物的眼袋87
4.3.3抹去烦人的黑眼圈88
4.3.4模糊局部图像88
4.3.5清除红眼效果89
4.4抠取商品的六大法宝89
4.4.1单色背景的快速抠取90
4.4.2规则对象的抠取90
4.4.3多边形对象的抠取91
4.4.4轮廓清晰图像的抠取92
4.4.5精细图像的抠取93
4.4.6半透明图像的抠取93
4.5宝贝调色的六大秘诀94
4.5.1自动调色94
4.5.2有针对性的色彩处理—色相/饱和度95
4.5.3调整色彩的高、中、低调—色彩平衡95
4.5.4模拟特殊图像色彩—照片滤镜96
4.5.5局部色调的变换—可选颜色97
4.5.6无色系图像的层次处理—黑白97
4.6照片影调的五大秘密武器98
4.6.1对光线的明暗进行修正—曝光度98
4.6.2图像明暗的层次—亮度/对比度98
4.6.3局部明暗处理—色阶99
4.6.4自由处理各区域的明暗—曲线100
4.6.5亮部与暗部的对比—阴影/高光100
4.7文字的添加和编辑101
4.7.1单行或单列文字的添加101
4.7.2段落文字的编辑103
4.7.3艺术化修饰标题文字103
4.8Photoshop在装修中的高级应用104
4.8.1细节的锐化104
4.8.2练习:水印的添加105
4.8.3边框的制作106
4.9网页切片的制作108
4.10批量处理多张照片109
第5章打出过目不忘的招牌—店招111
5.1店招的设计分析112
5.1.1店招的设计尺寸和格式112
5.1.2店招的作用112
5.1.3店招所包含的信息113
5.1.4店招的设计逻辑114
5.2实例:森女系女装店招设计与详解115
5.3实例:时尚美甲店招设计与详解121
第6章帮助顾客精确定位—导航条129
6.1导航条的设计分析130
6.2实例:清爽风格导航条的设计与详解131
6.3实例:时尚风格导航条的设计与详解137
第7章第一印象很重要—首页欢迎模块143
7.1首页欢迎模块的设计分析144
7.1.1欢迎模块的分类144
7.1.2欢迎模块设计的前期准备和表现因素144
7.1.3欢迎模块设计的技巧145
7.2实例:女式箱包“双十二”促销设计与详解148
7.3实例:品牌内衣活动板块设计与详解153
第8章巧用心思赢得回头客—店铺收藏区159
8.1收藏区的设计分析160
8.1.1收藏区的设计要点160
8.1.2练习:如何将设计的收藏区发布到店铺161
8.2实例:以店庆为主题的收藏区设计与详解163
8.3实例:收藏区添加大量优惠券信息与详解168
第9章给顾客解惑答疑—客服区173
9.1客服区的设计分析174
9.1.1客服区的设计原则174
9.1.2练习:将设计的客服区上传到店铺175
9.1.3使用淘宝装修助手制作在线客服178
9.2实例:素雅风格客服区的设计与详解179
9.3实例:可爱风格客服区的设计与详解184
第10章体现宝贝的专业品质—宝贝描述189
10.1 宝贝描述的设计分析190
10.1.1宝贝描述的设计原则190
10.1.2在宝贝描述中突出卖点的技巧191
10.1.3宝贝详情图片框架结构分析193
10.2 实例:柔和风格的宝贝描述设计与详解194
10.3 实例:高雅风格的宝贝描述设计与详解200
第11章女性服装店铺装修设计与详解205
11.1 布局策划解析206
11.2 主色调:复古的棕色系206
11.3 案例配色扩展207
11.4 案例设计流程图208
11.5 案例步骤详解209
第12章户外背包店铺装修设计与详解215
12.1 布局策划解析216
12.2 主色调:双色调背景216
12.3 案例配色扩展217
12.4 案例设计流程图218
12.5 案例步骤详解219
第13章首饰店铺装修设计与详解225
13.1 布局策划解析226
13.2 主色调:民族风情的配色226
13.3 案例配色扩展227
13.4 案例设计流程图228
13.5 案例步骤详解229
第14章手机数码类店铺装修设计与详解237
14.1 布局策划解析238
14.2 主色调:清爽蓝色调238
14.3 案例配色扩展239
14.4 案例设计流程图240
14.5 案例步骤详解241
14.6 更改整体配色的操作250
第15章美妆商品店铺装修设计与详解251
15.1 布局策划解析252
15.2 主色调:高明度蓝色253
15.3 案例配色扩展253
15.4 案例设计流程图254
15.5 案例步骤详解255
第16章家居装饰店铺装修设计与详解261
16.1 布局策划解析262
16.2 主色调:怀旧色调262
16.3 案例配色扩展263
16.4 案例设计流程图264
16.5 案例步骤详解265
附录271
附录01 网店装修常用布局272
版式01:分组清晰272
版式02:展示形象272
版式03:注重搭配273
版式04:引导视线273
版式05:集中视觉274
版式06:信息丰富274
版式07:对称页面275
版式08:金字塔形275
附录02 网店装修常用配色276
风格01:高贵276
风格02:朴素276
风格03:复古277
风格04:自然277
风格05:理智278
风格06:稚嫩278
风格07:开放279
风格08:性感279
风格09:静谧280
风格10:阳光280

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欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折

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