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Jingdong book

电子银行学

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Jingdong book

电子银行学

Name: 电子银行学
Brand: Jingdong book
SKU: 3118081541
Price: 26.30 USD
Availability: OutOfStock

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Content Description

《电子银行学》共分12章，主要内容包括绪论、电子银行理论基础、中外电子银行发展现状、网上银行、电话银行、手机银行与自动银行、电子银行现金管理、电子银行理财管理、构筑科学的电子银行业务经营管理体系、电子商务及电子银行结算与支付、金融综合信息电子化案例以及电子银行业务的风险管理指引。附录内容为《中华人民共和国电子签名法》。
《电子银行学》既可作为大专院校相关专业的教学、培训用书，也可作为金融工作人员的参考用书。

Catalogue

第1章绪论
1．1 电子银行在科学技术发展中的定位
1．2 电子银行在市场营销策略上的定位
1．3 电子银行在业务份额上的定位
1．4 将电子银行不利因素转变为有利因素的定位
1．5 电子银行成本与效益管理
1．6 电子银行信息服务中心的作用
1．7 电子银行在组织管理上的定位
1．8 电子银行在未来发展中的定位

第2章电子银行理论基础
2．1 电子银行简介
2．2 电子银行主要产品简介
2．3 电子银行体系结构
2．3．1 电子银行的构成
2．3．2 电子银行综合业务处理体系结构
2．4 科技创新为电子银行发展带来了机遇和挑战
2．4．1 科技创新是电子银行的原动力
2．4．2 电子银行与科技进步的关系
2．4．3 技术创新对电子银行经营发展的作用
2．5 EVA理论及运用
2．5．1 EVA的概念及理论渊源
2．5．2 EVA的计算
2．5．3 EVA业绩评价系统
2．5．4 商业银行业绩评价现状及存在的问题
2．5．5 评价公司经营业绩原理
2．5．6 应用EVA指标评价的具体方法
2．5．7 EVA评价系统的主要优势
2．5．8 EVA指标评价需注意的问题
2．5．9 EVA激励制度
2．5．10 基于EVA的电子银行模型实证分析
2．6 电子银行业务创新背景、环境及特点
2．6．1 商业银行电子银行业务范围及特点
2．6．2 商业银行电子银行业务发展的内外部环境
2．6．3 商业银行电子银行业务发展现状分析
2．7 电子银行业务创新
2．7．1 电子银行数据处理的创新
2．7．2 网上银行业务的创新
2．7．3 电话银行业务的创新
2．7．4 手机银行业务的创新
2．8 电子银行业务的创新发展趋势
2．8．1 数字、网络及知识经济背景下电子银行业务的发展
2．8．2 虚拟经济背景下电子银行业务的发展
2．8．3 全球经济一体化下，电子银行业务如何创新发展
2．8．4 以电子银行为支撑的自动处理系统已经到来
2．8．5 电子银行应不断整合流程再造及架构重组
2．8．6 不断优化电子银行生态和谐环境
2．8．7 电子银行智能发展势在必行
2．9 电子银行和网点建设
2．9．1 国外银行网点的作用
2．9．2 国内银行网点变化趋势

第3章中外电子银行发展现状
3．1 电子银行业务的总体发展
3．1．l 国外电子银行的总体发展现状
3．1．2 国内电子银行总体发展情况
3．2 电话银行
3．2．1 国外及港台地区电话银行发展现状
3．2．2 国内电话银行发展现状
3．3 网上银行
3．3．1 国外网上银行发展现状
3．3．2 国内网上银行发展现状
3．4 手机银行
3．4．1 国外手机银行
3．4．2 国内手机银行
3．5 自助银行
3．5．1 国外及港台地区发展现状
3．5．2 国内发展现状

第4章网上银行
4．1 网上银行的基本概况
4．1．1 网上银行境外及港台地区发展情况
4，1．2 中国内地网上银行的发展情况
4．1．3 网上银行基本知识
4．2 网上银行的基本结构
4．3 网上银行的运行模式
4．4 企业网上银行
4．5 个人网上银行
4．6 认证机构与机制
4．6．1 网上银行安全服务、机制及算法的关系
4．6．2 安全机制的三个基本模块的作用
4．6．3 认证机构系统所存在的风险
4．7 网上银行的系统建设
4．8 网上银行业务发展战略构想
4．8．1 技术工具分析
4．8．2 网上银行业务发展的边际理论分析
4．8．3 战略目标的制定
4．8．4 我国网上银行业务发展战略构想
4．9 网上银行在线支付业务
4．10 网上银行的审核与内控机制

第5章电话银行
5．1 电话银行的基本概念
5．2 电话银行的基本结构
5．2．1 Call Center系统组成
5．2．2 Call center子系统介绍
5．2．3 V()lP功能
5．3 电话银行的运行模式
5．4 电话银行的业务与管理模式
5．4．1 业务模式
5．4．2 管理模式
5．5 电话银行的系统建设
5．5．1 语音流程设置原则
5．5．2 Call Center语音流程范例
5．6 电话银行的趋势分析
5．6．1 电话银行的新功能
5．6．2 电话银行最新趋势分析
5．6．3 对电话银行应采取的措施
5．7 电话银行的稽核与审计

第6章手机银行与自助银行
6．1 手机银行的基本概念
6．2 手机银行的基本结构
6．3 手机银行的运行模式
6．4 手机银行的系统建设
6．4．1 手机银行的系统建设原则
6．4．2 手机银行系统组成
6．5 手机银行的稽核与审计
6．6 银行电子消息服务(E-message service for bank)
6．7 自助银行

第7章电子银行现金管理
7．1 现金管理基本知识
7．1．1 现金管理基本概念
7．1．2 现金管理主要业务品种
7．1．3 发展现金管理服务的重要性

第8章电子银行理财管理
第9章构筑科学的电子银行业务经营管理体系
第10章电子商务及电子银行结算与支付
第11章金融综合信息电子化案例
第12章电子银行业务的风险管理指引
附录《中华人民共和国电子签名法》
参考文献

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