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Jingdong book

解码网络舆情

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Jingdong book

解码网络舆情

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《解码网络舆情》综合运用公共管理学、传播学、心理学、信息学等学科理论，认识网络空间中载体的作用模式、主体的认知模式和行动模式、信息传播模式，研究网络舆情的内涵和特征，研究网民对事件的反应和反馈，确定网络舆情在互联网上的演化路径和传播轨迹，明确舆情演化的重要节点，把握网络舆情的演变规律。探讨网络舆情的形成机理和表现形式，发现网络舆情演化的关键节点，为分析研判、预警防控等环节提供理论支持。
Content Description

网络舆情是随着互联网的发展普及而产生发展的。网络舆情形成和活跃于互联网虚拟世界，又与现实世界息息相关，对现实世界产生切切实实的、多方面的、巨大的影响。《解码网络舆情》由王国华、曾润喜、方付建编著，《解码网络舆情》从政治学，公共管理学，传播学、社会心理学等角度，梳理了网络舆情研究的概貌，分析了中国网络舆情了载体的作用模式、网民的认知模式，阐述了网络舆情对公共政策、公共治理和民主政治的作用和影响，揭示了网络舆情的运行和演化规律，探讨如何对网络舆情进行有效的治理和引导，提出了加强和完善互联网虚拟社会管理的若干政策建议。
Catalogue

第一章 网络舆情研究概述
第一节 网络舆情的概念、研究意义及其路径
第二节 我国网络舆情研究的文献计量分析
第三节 网络舆情与舆论的转换及其影响

第二章 网络舆情与网络传播
第一节 网络舆情的反沉默螺旋传播现象
第二节 网络舆情的片面化与交互扩散
第三节 网络论坛的运行机制与干预路径
第四节 网络舆情热点事件的热源因子

第三章 网络舆情与网络行为
第一节 网络舆情热点事件的网民行为方式
第二节 网络舆情热点事件的网民行为动机
第三节 网络舆情热点事件的网民行为效应

第四章 网络舆情与突发事件
第一节 网络群体性事件的舆情演化要素
第二节 社会焦点事件网络舆情的演变要素
第三节 社会焦点事件网络舆情的演变规律
第四节 突发事件网络舆情的诉求指向
第五节 网络在群体性事件中的作用

第五章 网络舆情与良政善治
第一节 网络舆论的发展态势与社会影响
第二节 中国情境下的网络社会的治理均衡
第三节 超越第四媒体认知互联网
第四节 地方政府网络舆情的应对能力
第五节 网络问政的平台与工作机制

第六章 网络舆情与公共政策
第一节 网络舆情与公共政策的关系
第二节 网民政策态度形成机制研究
第三节 网民政策误读的现象、原因与矫正
第四节 网民的政府形象认知定势现象

第七章 网络舆情与网络民主
第一节 网络民主的概念界定及辨析
第二节 互联网对民主的影响研究述评
第三节 网络民主在中国的功能及限度
第四节 网络民主与我国公民网络政治参与

第八章 网络舆情与社会心理
第一节 网络环境下的社会心理问题
第二节 社会流行语背后的社会心态
第三节 网络“哥”、“姐”现象的舆情透视
第四节 网络民粹主义的缘起、影响与应对

第九章 网络舆情与谣言传播
第一节 网络谣言的扩散动力及消解
第二节 网络谣言的传导过程与防控机制
第三节 网络谣言传播与政府应对研究--以“抢盐事件”为例

第十章 网络舆情与高校管理
第一节 高校网络舆情管控的理论与实务
第二节 大学生在高校论坛上的网络舆情
第三节 关于近年高等教育热点事件的网络舆情
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