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Jingdong book

一本书读懂互联网思维

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Jingdong book

一本书读懂互联网思维

Name: 一本书读懂互联网思维
Brand: Jingdong book
SKU: 3118211331
Price: 41.62 USD
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1.人人都在谈论互联网思维，不能不懂朋友圈的话题。
2.移动互联网时代，你也可以成为大赢家。你知道阿里巴巴、腾讯、百度、小米是如何借用互联网思维大获全胜吗？你错过了互联网黄金时期，还要错过移动互联网时代吗？
3.让你产品热销、利润翻倍、人气爆棚的黄金思维。你知道什么才是互联网思维？你知道如何利用互联网思维？这本书就是要告诉你如何借用六大互联网思维，走好三步路，了解用户真是需求、设计出让用户眼前一亮的产品、在营销中说用户爱听的话。
4.轻松阅读，节省时间。这本书语言通俗易懂，每一章前面都设置导读部分，3分钟就可以知晓章节内容主题。另外书中有大量与我们息息相关的案例，这本书特别用区分正文的字体标示出来，可以有效缓解阅读疲劳。每一节都用最凝练的语言讲述，字数大约1500字左右，半杯茶的功夫就能看完。
5.为读者着想，价格不能再低了。相同的内容，这本书要比同类书平均为你节省10块钱呀。
6.下单就打折、评论就能赚积分。一句话，就能轻松赚取千位数积分。
7.更多附赠。从前勒口处关注编辑的微信和微博号，会为你推荐更多精彩内容，你也可以随时发信联系。

Content Description

互联网思维能给传统企业带来什么机遇？它又有什么特点？它颠覆了传统商业模式，又开创了什么样的新型商业模式？传统企业应该如何利用互联网思维去赚取更多的利润。这是你所关注的问题，也是《一本书读懂互联网思维》要着重解答的问题。《一本书读懂互联网思维》通过简单朴素的语言详细介绍了互联网思维的6大特点，能让你快速轻松地掌握互联网思维的精髓，了解互联网时代的新型商业模式。除此之外，《一本书读懂互联网思维》也会指导你如何利用互联网思维调查市场需求，如何根据需求设计产品，以及如何针对需求进行营销。移动互联网时代，掌握互联网思维，是企业降低成本，提升利润的战略指导思想。阿里巴巴、腾讯、百度、小米已经借用互联网思维大获成功，你完全可以站在巨人的肩膀上。

Author Description

王旭亮，
·国内非常有名的互联网营销实战专家
·培训在线签约讲师
·易观、艾瑞等专栏作家。
王旭亮被业内人士誉为很年轻、有潜力的互联网营销实战专家，他拥有丰富的网络营销实战经验，在业内拥有极高的知名度和影响力。独创“网络营销执行系统”，帮助企业及个人快速提升影响力，真正做到利用互联网渠道塑造形象实现营销效果。
主讲课程：网络营销推广系统

Comments

★互联网不仅仅是一种技术，不仅仅是一种产业，更是一种思想，是一种价值观。互联网将是创造明天的外在动力。创造明天重要的是改变思想，通过改变思想创造明天。——阿里巴巴董事局主席马云

★互联网其实不是技术，互联网其实是一种观念，互联网是一种方法论，我把它总结成七个字，“专注、极致、口碑、快”。——小米公司董事长雷军

★苏宁的互联网转型成败的关键在于苏宁团队能否转型，从总部管理岗位到终端一线员工，是否能够理解，能否转型互联网思维、互联网意识，这是我们面临的挑战。——苏宁集团董事长张近东

★传统企业跟传统媒体一样，要改造成一个适应互联网的机制非常困难。互联网的冲击不止是电商、互联网营销等，它还将带来非常深层次的冲击。我觉得冲击到终末，整个社会都会变成自组织。——海尔集团董事长张瑞敏

Catalogue

第一章移动互联网不是未来，而是现在
席卷全球的第三次消费革命
Online To Offline：线上线下的融汇与打通
你所不知道的O2O误区
“快的”与“嘀嘀”的网络红包大战
“地图”大战：阿里巴巴与百度O2O暗战
O2O路上的先行者：机票和保险
线下、线上一体化的新移动互联模式
水泥+鼠标：百脑汇的自赎之路
高朋、拉手的O2O战略大突围

第二章 O2O在想什么：移动互联网的商业思维
碎片化思维：三步搞定，少就是多
粉丝思维：得粉丝者得天下
焦点思维：专注才能极致
快速思维：天下武功，唯快不破
第一思维：只有第一，没有第二
大数据思维：准确定位客户，引爆大数据营销

第三章碎片化思维：化整为零，用碎片服务赢得消费者
让消费者在碎片时间里主动选择你
让消费者在一分钟内爱上你
在碎片时间内与消费者建立起令其心动的对话
提供令消费者尖叫的商品和服务
通过渠道覆盖消费者更多的碎片时间

第四章粉丝思维：品牌需要的是粉丝，而不仅仅是会员
用户需要什么，我们就提供什么
用户体验，拉近消费者与产品之间的距离
兜售参与感，让消费者离不开
认同，建立消费者与品牌之间的关系

第五章焦点思维：打造让客户尖叫的产品
极致，就是超越用户的想象
需求要抓得准：抓准用户的痛点、痒点、兴奋点
自己要逼得狠：做到自己能力的极限
管理要盯得稳：别让营销输在不懂管理上
服务要跟得紧：服务是最好的营销

第六章快速思维：你不“革命”，别人就会“革你的命”
天下武功，唯快不破
敏捷开发，快速对消费者的需求作出反应
快速失败，包容失败
允许不足，允许犯错，在迭代中完善
自我颠覆：边开枪边瞄准，精益求精

第七章第一思维：胜者为王，赢家通吃
消费者心中只有第一名
打破消费者的思维定势
准确定位，找到成为第一的路径
熬过冬天，你就是王

第八章大数据思维：终结直觉，用数据驱动利润奔跑
数据，记录消费者生活的轨迹
抛弃直觉和经验，用数据指引决策
算一算营销投资回报率
数据丰富的公司如何成为以客户为中心的企业

Book Abstract

近年来，随着市场竞争的愈演愈烈，使得进入020市场的门槛越来越高，想要从中获取利益变得越来越难，很多大企业心急火燎地投人大笔资金进入其中，最后却落得个灰头土脸，铩羽而归。就像一直在互联网行业活跃的腾讯，在开始的时候也想依靠微信进入到020市场当中，可是结果却并不如人意，不得已腾讯只好又将目光重新投入到自己所擅长的手游当中。
地图作为互联网行业的人口，其地位显然是非常重要的。百度在这一点上占据着先天的优势。但是通过后来百度的行为却看出，其显然并没有弄清楚020模式的含义，仅仅是依靠着这种优势坐等消费者上门，对于线下的拓展和运营均没有什么建树。而如果让百度将精力投入到线下，而忽略本身的优势，显然也是不现实的。所以百度就处在了一个不上不下的尴尬境地当中。
而高德与百度相比最大的优势，就在于其线下服务做得很好。高德地图当中所有的数据都是依靠实地检测而来，而百度则是依靠四维数据的推断。正是这种一手数据和二手数据的区别，造成了两家企业在执行上的分野。这也是为什么在最近一年，高德在020模式的推进当中一路高歌猛进，而百度则一直处于一种不温不火的状态，这也很可能是阿里巴巴最终下决心全盘收购高德的重要原因。
而相较于阿里巴巴，百度则显得更为渺小，百度在很多的服务上仅仅是流于表面，而阿里巴巴经过多年的累积，更加了解消费者的需求。并且基于淘宝和支付宝，阿里巴巴的推广服务对于商户数据的渗透也更为深入。换句话来说，百度拥有的仅仅是个人口，而阿里巴巴所有的准备工作都有做好，而欠缺的也仅仅是个入口。相较于百度，高德显然更适合做阿里巴巴这个入口，于是双方就有了这次合作。
阿里巴巴收购高德之后，就形成一个完美的生态链。它前有地图人口，中有支付平台，下面还有金融信贷，基本实现了移动互联网的商户服务改造。而O2O的原型也是电商的一个分支，所以其对于电商的霸主阿里巴巴来说，从基因上，就显得更加驾轻就熟。
不难想到的是，既然已经有了完备的生态链，阿里巴巴的下一步一定是抢占更多的市场。于是O2O领域将进入到全面开战的专题，不管是仍旧处在夹层中的百度，还是将精力投放在游戏和微信上的腾讯，恐怕都会被卷入到这场战争当中。并且这场战争会涉及互联网领域的方方面面。从现在我们所了解到的状况来看，阿里巴巴加高德这个组合，有着很大的赢面。
在这场战争当中，首先接触的是阿里巴巴与腾讯。微信的大幅度普及，使得阿里巴巴没有从腾讯那里占到什么便宜，于是其转身去学习腾讯的技术，指望着有朝一日可以“师夷长技以制夷”。可是这一招显然不怎么好用，腾讯的核心技术被自己牢牢地掌握在了手中。拼硬件拼不过、拼数据两者旗鼓相当、平台上阿里巴巴显然也不具备任何优势，最终只得偃旗息鼓、铩羽而归。
在腾讯的身上阿里巴巴没有得到好处，于是就转身“欺负”起了相对弱一些的百度。百度被拉下水后着实打了几场硬仗，最终打出了破釜沉舟的架势。可是由于双方的市场份额其实相差无几，厮杀的结果前景未知。为了能够在移动互联网时代重新获得霸主地位，阿里巴巴不断树敌，搅动互联网阵营，使其发生变化，企图在浑水中摸得一条大鱼，至于结果如何，相信只有它自己知道。
……

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