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MBA十日读:美国著名商学院最受欢迎的MBA课程精华(第四版)

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MBA十日读:美国著名商学院最受欢迎的MBA课程精华(第四版)

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1. 《MBA十日读》自1993年出版以来,稳占美国畅销书市场一席之地,被译为7种文字。英文原版累计销售40万余册,中文版突破10万册。

2. 获1997年/2001年/2002年中国优秀畅销书奖。
3. 一本书涵盖美国著名商学院受欢迎的MBA课程精华。
4. 一本书帮助读者掌握基础知识,磨练商业敏锐感;造就MBA思维,提升个人核心竞争力。
5.提供美国各大媒体近期MBA商学院排行,为就读国外MBA读者提供索引资料。
6.为就读MBA提供入门级阅读材料。

更多精彩,点击进入中信出版集团品牌店》

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《MBA十日读:美国知名商学院受欢迎的MBA课程精华(第四版)》涵盖美国知名商学院受欢迎的MBA课程精华
《MBA十日读:美国知名商学院受欢迎的MBA课程精华(第四版)》掌握基础知识,磨练商业敏锐感;造就MBA思维,提升个人核心竞争力
《MBA十日读:美国知名商学院受欢迎的MBA课程精华(第四版)》总结了当前哈佛、斯坦福、宾夕法尼亚、芝加哥、西北和弗吉尼亚等院校商学院受欢迎的重要课程精华,涉及互联网及社会化营销、企业家精神、资讯收集整理、金融衍生品、领导力、商业道德和规范、财务规划、房地产等MBA必修及最热选修课程内容。
帮助读者低成本、高效地掌握美国前10所商学院MBA需具备的知识要点;有助于读者造就MBA思维,提升个人核心竞争力。
Author Description

史蒂文·西尔比格,MBA、CPA。普利茅斯营销公司专业董事。善于将复杂的金融和商务概念深入浅出地介绍给读者,读者有茅塞顿开的收获。所著《MBA十日读》英文原版累计销售40万册,中文版突破10万册。西尔比格以优异成绩毕业于弗吉尼亚大学达顿商学院,现居费城。
Catalogue


第四版译者序
第三版译者序
第二版译者序
第一版译者序
前言
近期MBA商学院排行
第1天营销
第2天商业道德
第3天会计
第4天组织行为
第5天数量分析
第6天金融
第7天经营
第8天经济学
第9天战略
第10天MBA微型课程
附录
Introduction

我取得工商管理硕士(MBA)学位以来,得以有机会回顾一生中最让我精疲力竭,也最充实的两年学校生活。我在翻阅自己的笔记时,意识到美国MBA教育课程的基本内容实际上非常简洁,应该也比较容易让更多的读者理解。我的努力得到了大家的认可,因为自本书第一版出版发行以来,已经拥有了广泛的读者群,大家已经将学到的工商管理知识应用到了日常工作中。这本书不仅在美国受到了读者的青睐,同时也受到其他国家读者的欢迎,目前已有多种文字的版本。许多医生、律师、商务工作者以及有志攻读MBA学位的朋友们,都有兴趣了解商学院到底教授哪些内容。这本书回答了你们的疑问,而且能够真正深入浅出地解答你们的问题。正在攻读MBA学位的同学给我写信,告知他们用这本书作为考前复习资料。读了本书后,许多读者说话办事也神似真正的MBA了,还有培训机构采用本书设计了高管MBA培训班。事实证明,这本书对你肯定是有用的。《MBA十日读》是为心急的读者写的,大家可以不必丢掉两年的工资收入就能掌握MBA应具备的基本知识,而且还省去拖欠175万美元学杂费的烦恼。
想攻读MBA学位的人,可以利用这本书判断一下两年的学习投资是否值得;即将在商学院学习的人,也可以为今后迎接学业上的竞争做好充分的心理准备;缺乏资金或时间的读者,也可以只用1%的成本,学到通常花2万美元学费上MBA才能掌握的主要概念。当然,令人遗憾的是,本书无法向你提供那种只有通过在名校里同窗学习,同学和老师之间方能建立起来的友谊和长久的业务联系。虽然如此,本书仍能让你了解到MBA精英们之所以成功的许多技巧。《MBA十日读》一书从美国从事MBA教学的高校中,总结了前10所商学院课程内容的精华。正如大家所料,从表面上看,排行在前10名中的商学院把课程安排得颇为深奥并且特色鲜明,因此,各商学院多少都笼罩着些神秘色彩。各大公司花费成千上万的钱选送高级管理人员去商学院学习数日,以期从中吸取知识的甘泉。
我想告诉大家,我不仅用一生中两年的时间从中吸取了甘泉,还体验了只有身处其中才有的甘苦。实际上,哪些院校应该包括在美国的前10名之内,一直是大家争论的话题。前10名是指从全美公认的前15所高校中,采取轮流坐庄的方式,交替着排出前十名。各院校之所以出类拔萃,是由于各自拥有着大量的入学申请表、广泛活跃的校友联系网、众多雇主来校招聘毕业生,以及毕业后高得惊人的起薪。前10名商学院均要求申请人具备至少两年的工作经验。在课堂分组讨论时,有工作经验的学生能为之增色不少。坦率地说,我从有工作经验的同学那里学到了不少东西。美国的前10名商学院,并不是指它们能提供最佳的教学、设施或者课程内容。在决定它们各自的地位时,“声望”起了关键的作用。在许多专门评价这些学院的专著中,你可以找到涉及这些学院“声望”的许多内幕。由于受读者欢迎,许多报刊杂志都发布学院排名。2010年美国彭博《商业周刊》(Business Week)的抽样调查表明,美国高校毕业生对商学院满意程度评出的得分顺序是:斯坦福、西北、宾夕法尼亚、麻省理工学院和芝加哥。而按用人单位对学校的评估排名,则是另外一种情况:哈佛、西北、密歇根和宾夕法尼亚。我写此书的目的,侧重于将MBA高深课程的内容实质清晰准确地介绍给大家。这种做法只有MBA能做到,而专攻学术的人士是不敢如此大胆的。
在介绍主要概念时,我多用实例加以说明,突出重点,并尽量注意总结。在剖析了曾一度使我跋涉其中的篇幅既长又刻意夸张的学术性资料之后,显然,本书仅仅包括了深藏于我的32捆案例、课程资料、笔记和课程更新、增补内容中的智慧之经典。我本人无意推销或宣传书中任何一派的经济理论。因此,也就没有在本书中重复罗列那些大多数商务书籍中热衷的、占去200多页篇幅以解释原理的通常做法。我用简洁的段落使最重要的概念具体化,这样你就可以在不失去兴趣的前提下学习并记住这些原理。通过和沃顿、哈佛、西北及其他名列前茅的学校的毕业生交谈,我感觉到各大院校教授MBA课程所选用的作料是一样的,不同之处却是细微的。按美国MBA课程的基本内容,可将之归纳为9门课。有些学院费尽心思对各门课程冠以很神气的名字。
其实,最普通的名称是:营销(Marketing)商业道德(Ethics)会计(Accounting)组织行为(Organizational Behavior)数量分析(Quantitative Analysis)金融(Finance)经营(Operations)经济学(Economics)战略(Strategy)这些课程内容的综合性,使之显得颇具价值。例如,拿一位有MBA学位负责新产品销售的经理来说,她不仅能从销售产品方面感觉到商业竞争带来的挑战,还能意识到并及时处理她所负责的新产品在资金和制造上出现的问题。这种协调性和具备多种应变能力素质的培养,是本科商业教学中通常忽略的。我认为,通过这本书,你可以体验并在学习中掌握美国最好的商学院MBA课程的综合性知识。MBA们聚会时,大家确有用MBA术语进行交流的倾向。我们使用缩写词,诸如NPV(净现值)、SPC(统计过程控制)、CRM(客户关系管理),其实不过是为自己能拿到很高的工资和很快得到提拔找个幌子。我说,你可千万别被吓着了。MBA的术语是很容易掌握的,只要坚持阅读本书,你很快就会像美国的MBA一样思考、表达。我写此书是想让你了解目前美国前几所高校正在教授的最重要的MBA理论和工具,并在学习的过程中,逐渐具备MBA的思维方式。读罢此书,请将书后的证书填上你的名字。这是你的学业成绩,你应该骄傲地摆出来,让朋友们好好看看。
史蒂文·西尔比格

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