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不一样的视角,不一样的案例!
颠覆你的SEO理念,颠覆你的SEO做法!
本书将带给你不一样的SEO智慧人生!

Content Description

SEO是什么?是技术?是外链?也许都不是。作者尝试用一种迥异于同类图书作者的思路,从战略的高度、管理的维度、执行力的角度和宗教的深度,*新解构SEO,带给我们前所未有的SEO体验。此外,作者**揭秘苏宁易购、途牛、寺库等大型网站流量提升秘诀,解密医疗、教育、机械等热门关键词排名提升细节。 本书大致分为四个部分:战略、战术、案例和行业大佬创作部分。 战略部分,作者从SEO是什么开始,阐述一种*新的SEO观,进而提出获得SEO排名或流量的一劳永逸的办法,再次是人才招聘与组建,*后是项目启动期的战略规划、筹备。 战术部分,作者重点讲述如何迅速增加内链数量,如何提升文章质量、内链常识、外链实操和移动端SEO实操。 案例部分,作者分享了寺库网流量提升、某不孕不育医院300个热词排名和某机械类网站询盘提升案例。此外,*书其他章节也穿插途牛、苏宁易购、保险、拿药网等实战案例。 行业大佬创作部分,为网易、39健康、苏宁易购、寺库网、万表网、齐家网、大众点评等SEO实战专家对于SEO某一细节的"颠覆式”见解。
Author Description

夏易营销,国内知名SEO乙方服务商,以丰富的大型项目、热门行业实战经验和独特的用人理念享誉圈内。曾服务苏宁易购、太平洋保险、观致汽车、联合利华、平安金融、途牛旅游、同程旅游、好奇、平安小贷、厦门航空、联通、游多多、美辰旅游、51汽车、51fanli、taofen8、大众点评、寺库网、齐家网 、OPPO、红豆、梧桐理财、投融贷、网贷之家、中金国泰、西都石油、众安保险、路途乐、莱蒙国际、591结婚网、大赢家、安信地板、世邦机械、龙阳机械、华通留学、东方同济等。多次被邀请与京东、天猫国际 、凡客诚品、七匹狼、途牛等公司CEO同台演讲。
Catalogue

01 SEO是什么 / 1
1.1 只有第一才能生存 / 2
1.2 SEO的成功概率不如“抢银行”/ 5
1.3 老年痴呆针和弱智丸 / 8
1.4 凭什么 / 11

02 维度:颠覆式SEO之本 / 13
2.1 《小苹果》与维度 / 14
2.2 SEO的维度 / 17
2.3 战略的维度:SEO从业者给自己挖的四个巨坑 / 21
2.4 执行力规划的维度:诸葛亮火烧博望坡 / 25
2.5 执行的维度:不成功便成仁 / 29
2.6 极致的完美:SEO的终极维度 / 33
03 颠覆式招聘与团队组建 / 37
3.1 颠覆式猎人:天下没有难招的牛人 / 38
3.2 招聘文案:每个字的目的是什么?能让求职者今夜无法入眠吗 / 43
3.3 颠覆式面试:凭什么选A不选B?A比B优秀零点几分 / 48
3.4 团队建设:胡萝卜+大棒的那点事儿 / 61
04 布局:项目启动战略规划与案例分享 / 65
4.1 流量类:苏宁自然流量从35万 提升到70万的5大策略 / 66
4.3 排名类:途牛200个热词排名策略 / 82
4.4 小型网站排名:项目经理手册 / 87
4.5 管理与考核:基于Last Time的“完成率”/ 95
4.6 过程管理:反馈、修正、调整与折腾 / 98
05 链?数量:如何迅速收录过百万 / 103
5.1 企业站:如何短期内新增万计的原创文章 / 104
5.2 提升搜索引擎“收录率”/ 132
06 内链?质量:如何让页面“取悦”用户 / 143
6.1 必要的废话:我们为什么要取悦用户 / 144
6.2 怎么取悦用户 / 146
6.3 权威 / 150
6.4 文章 / 152
6.5 网页价值:用户为什么要黏在你的网页上 / 175
6.6 聚合页与打标签 / 184
6.7 交互设计:更便利、更简单、更爽 / 188
07 内链:SEO常识与细节 / 195
7.1 从大龄女青年,如何把自己嫁掉谈起 / 196
7.2 布词 / 199
08 外链 / 217
8.1 外链还有效果吗 / 218
8.2 外链核心三要素:相关性、收录率、稳定性 / 221
8.3 其他要素 / 224
8.4 怎么获得优质的外链 / 228
8.5 手工外链生产 / 231
09 移动站点SEO / 249
9.1 创建适合在移动设备上访问的网站 / 251
9.2 对移动网站进行有利于搜索引擎索引的展现设置 / 255
9.3 提升网站在移动设备的排名 / 276
9.4 提升移动网站的流量与分析SEO流量 下降原因 / 281
9.5 数据监控与循环优化 / 283
10 口碑SEO:提升品牌在搜索引擎的声量 / 285
10.1 什么是口碑SEO / 286
10.2 口碑SEO适应范围 / 293
10.3 口碑SEO流程 / 294
11 SEO实操案例分享 / 299
11.1 流量类:寺库网 / 300
11.2 寺库网页面抓取调整方案 / 313
11.3 寺库网首页网页加载速度提升解决方案 / 316
11.4 寺库网代码优化方案 / 324
11.5 排名类:华博医院 / 338
11.6 排名+流量类+订单转化:世邦机器 / 342
11.7 移动端SEO / 353
12 行业实战专家案例分享 / 361
12.1 数据分析:如何通过关键词找流量空间 / 362
12.2 影响网站速度的因素和优化 / 367
12.3 高效内容做SEO / 374
12.4 大站SEO的精髓 / 379
12.5 网建实操:如何结合大数据做SEO产品 / 384
12.6 服务器日志在SEO项目里的常见用途 / 393
12.7 甲方SEO心得略分享 / 396
12.8 浅谈大型网站SEO执行的三个阶段 / 399
13 我们讲的都是错的 / 403
13.1 SEO即非SEO / 406
13.2 感谢 / 408

Introduction

SEO的社会阶层颠覆史
1969年,人类史上发生了两件伟大的事情:人类登上了月球和互联网的诞生。前者颠覆了人类对宇宙的看法,后者颠覆了人与人的关系。
1990年,Archie颠覆了人们对于互联网的理解,发明了搜索引擎技术,SEO进入了原始社会阶段。在那个草莽的时代里,就像某个山顶洞人找到了一块锋利的石头,就可以圈地称王一样,只要你精通SEO,就能迅速获得流量,制造出一家像阿里巴巴一般伟大的企业出来——马云是那个时代的先知,阿里巴巴网站流量中的99.9%来自搜索引擎,直到今天阿里巴巴国际站的很大一部分流量仍来自于SEO。
那个时代的SEO专家,只要会写title和description,就能迅速在搜索引擎获得流量。
当每一个从业者都学会写title和description时,第一批SEO从业者开始下岗。因为同样的title和description,凭什么你的排名靠前?与首页排名有缘的网站永远只有10个,大多数网页今生永远不可能进入首页。于是,原始社会的SEO思路瞬间失效了。
如何更好地解决网页在搜索引擎上的排名问题呢?时代的颠覆者李彦宏找到了答案,即外链投票。同样一个网站,谁给他链接越多、质量越高,谁就应该排名靠前。1997年,李彦宏向专利申请局申请了“超链文本检索系统和方法”,随后回国创建百度搜索引擎。
超链文本检索系统和方法和谷歌PR,标志着SEO进入了奴隶社会。
经历过2008—2010年的从业者,是否记得,在那两年里,你几乎每天都能在QQ上碰到一两个58同城的外链专员和你套近乎,“嗨,兄弟,来换个链接?”。然后,你会发现,两天过后,你的链接就会从对方网站“失联”或被“秘密处决”,从此,你的链接患上了单相思。
奴隶社会的SEO操作手法很简单,一言以蔽之:友情链接。SEO高手与顶级高手的唯一区别是,高手擅长“友情”链接,顶级高手擅长“无情”链接——先跟你换,换完了偷偷地把你的撤掉,或者移至其他页面。
当每一个SEO新人都学会了交换友情链接,SEO算法再一次被颠覆。2004年,谷歌推出trustrank算法,开始打击劣质的友情链接,SEO从业者很快进入封建社会。
那个时代的从业者,SEO策略开始侧重于内链,准确来说是网站文章的原创度。聪明的SEOer会惊奇地发现,一篇高质量的文章,往往上午发布,下午就有很好的排名,文章的权重一度超越网站首页和列表页。
于是,“编辑”这个名词像被挖掘出土的稀世文物,迅速成为SEO部门的座上宾。2008—2013年的SEO手法,只要你会写一点原创文章,或者针对搜索引擎算法的“所谓原创文章”——关键词密度多少、页头页尾多少,你就能拿到一份连本书出版社的编辑们都羡慕嫉妒恨的奖金了;如果你碰巧还会写几篇《SEO的N条原创文章秘籍》(N≥10),那么,你肯定可以自动进化成SEO行业博士生导师——广收门徒,顺便接点项目,搞点科研。
可是,同样的原创文章,凭什么你的网站一定排名靠前,别人的一定靠后?况且,原创文章太慢,成本又太高,一个月薪上万的编辑,一天也只能创作8~10篇高质量的文章。于是,SEO进入了资本主义社会——哦,不,准确地说是有中国特色的社会主义社会——时代的SEO佼佼者们想到了批量、快速生产“特色原创文章”,开始“发明”各种“特色伪原创”工具。于是,一夜之间,大江南北诞生了无数个连仓颉都读不通的“有中国特色的百度佳作”,接着是无数个蚁群般的站群,还有无数个采集站。顺便,那个时代诞生了无数的知名站长,也诞生了无数个今天已经上市的电商门户、旅游门户、化工门户、服装门户、钢材门户、新闻门户、论坛门户……
搜索引擎的本质是取悦用户——不断生产用户真正喜欢且需要的东西,当大量的垃圾链接和劣质文章严重影响到SEO算法时,谷歌取消了PR算法,并于2003年、2011年、2012年分别推出佛罗里达算法、Content Farms算法和Panda算法,对垃圾网站、垃圾链接、抄袭网站进行严重打击,重申“以用户为中心”的搜索引擎算法。
过往的SEO手法再次被颠覆,SEO从业者进入到了共产主义社会,我为人人——创造出用户真正需要且喜欢的内容,人人为我——用心的SEO从业者会获得好的排名与流量。
……
颠覆时时刻刻,又无处不在,纵观SEO的自我颠覆史,我们用了20年的时间,走完了人类几千年才走完的5个社会阶层。在这里,我们看到了SEO颠覆了阿里巴巴的命运,阿里巴巴和马云又颠覆了这个时代;我们也看到了SEO算法不断地自我颠覆,也看到了SEO从业者不断地被否定、再次否定、颠覆、再颠覆、再再颠覆……我们看到昨天被奉为“SEO圣经”的技术,今天被人弃之如草芥;今天被追捧的SEO神话,没准儿明天被人讽为笑话……
你会发现,这是唯一一个对智商没有要求的行业,小学生以上的智商足已7天之内速成SEO理论技术,还能照着葫芦画瓢优化网站。这并非妄言,我们一个入行一周的销售,也能在外身兼多家SEO顾问;我们一半以上的客户,会在合同结束之后瞬间进化成“SEO专家”,部分会跟你友情协商能否成为你下一个客户的“SEO顾问”,顺便把你收了他的那点服务费给赚回来……这让我们感到既恐惧又安慰——如果动物能够开口讲话,我们这个行业的竞争力将会多么巨大。
你会发现,这也是唯一一个不需要老师,也没有老师的行业,因为老师辛辛苦苦总结出来的东西转眼就被实战颠覆了。
遗憾的是,我们中的许多SEO从业者,仍然痴迷于老师们的 “算法”“SEO圣经”“站群技术”“群发外链技术”“SEO武林秘籍”,甚至指望改一改网站结构、一堆title和几百行代码,就能迅速获得好的排名和流量。
今天,你随手百度一下,便有数以亿计的SEO专家揭秘、手把手教你SEO网页视频,他们可以免费分享各种SEO技术。然而,SEO操盘者会知道SEO已经越来越难做,已知的SEO策略如原创文章、网站结构、外链、收录等都失效了,它对排名和流量已经毫无指导意义。
今天,SEO进入了一个新的时代,但我们中的一些从业者,仍然止步于过去,那些SEO理念仍然依赖于老师、网页、视频、图书……而鲜有突破和创新。这等于我们坚持在用20年以前的策略,甚至是一些路人皆知的,且已经被证明是无效的手法,来渴望打败竞争对手获得好的排名和流量,这岂非痴人说梦?
今天的SEOer和20年前的从业者一样,面对的是同样的颠覆环境,同样的SEO终极世纪难题:如何让网站在搜索引擎获得很好的排名和流量?如何挤掉对手的排名?如何100%行之有效?
答案只有一个:颠覆。
颠覆,首先需要自我颠覆,把大脑里固有的原始社会的SEO理念,一键升级到共产主义社会的SEO理念。
让我们换上颠覆的大脑,一起来重新认知SEO吧!

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Yami has a consolidation warehouse in China which collects multiple sellers’ packages and combines to one order. Our Yami consolidation warehouse will directly ship the packages to your door. Cross-store free shipping over $69.

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You may return products within 30 days upon receiving the products. Sellers take responsibilities for any wrong shipment or missing items. Packing needs to be unopened for any other than quality issues return. We promise to pack carefully, but because goods are taking long journey to destinations, simple damages to packaging may occur. Any damages not causing internal goods quality problems are not allowed to return. If you open the package and any quality problem is found, please contact customer service within three days after receipt of goods.

Shipping Information

Yami Consolidation Service Shipping Fee $9.99(Free shipping over $69)

Sellers in China will ship their orders within 1-2 business days once the order is placed. Packages are sent to our consolidation warehouse in China and combined there. Our Yami consolidation warehouse will directly ship the packages to you via UPS. The average time for UPS to ship from China to the United States is about 10 working days and it can be traced using the tracking number. Due to the pandemic, the delivery time may be delayed by about 5 days. The package needs to be signed by the guest. If the receipt is not signed, the customer shall bear the risk of loss of the package.

Sold by JD@CHINA

Service Guarantee

Free shipping over 69
Genuine guarantee

Shipping

Yami Consolidated Shipping $9.99(Free shipping over $69)


Seller will ship the orders within 1-2 business days. The logistics time limit is expected to be 7-15 working days. In case of customs clearance, the delivery time will be extended by 3-7 days. The final receipt date is subject to the information of the postal company.

Yami Points information

All items are excluding from any promotion or points events on Yamibuy.com

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

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About the brand

Jingdong book

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About the brand

Jingdong book