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Jingdong book

TED演讲的8个秘诀：学习18分钟高效表达

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Jingdong book

TED演讲的8个秘诀：学习18分钟高效表达

Name: TED演讲的8个秘诀：学习18分钟高效表达
Brand: Jingdong book
SKU: 3112014721
Price: 26.54 USD
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再现世界高水准的精彩演讲解析全球演讲的技巧方法
TED原文精彩呈现——以TED实际案例为样本，为读者带来原汁原味的演讲表达盛宴。
TED笔记——从多种角度、全方位地向读者解析TED演讲的奥秘，为读者提供有用的演讲方法和技巧。
也许你没有机会真正地登上TED的演讲舞台，但你仍然可以像TED演讲者一样，用自己特有的方式去激励他人、传递思想。

Content Description

世界著名的智慧传播组织TED汇聚了世界各地精英，他们在TED讲述自己的成功之道，并在短时间内将这些人生智慧传递给需要的人。世界上成功的人，不是仅有想法的人，而是有想法，又能正确表达出来为人所了解的人。纵观职场、商海的成功者，无不是这条法则的遵循者与践行者。《TED演讲的8个秘诀：学习18分钟高效表达》通过八个方面阐述TED的演讲智慧，告诉读者如何表达自己及如何准确快速传达出构想和心中的蓝图并将其变为现实，展开行动，进而在销售中、在面试中、在商讨方案中、在商务谈判中胜出。

Author Description

宋豫书，毕业于河南师范大学中文系，曾为某杂志社总编，策划出版过多部畅销图书，其中包括《聊天是门技术活》《20岁以后要做好的100件事》《三分钟心理操纵术》等书。

Catalogue

第一章表达需要力量，请点燃你内在的热情001
加拿大滑铁卢大学经济学教授莱瑞·史密斯在2011年11月的TED演讲上说道：“热情让你将天赋发挥到极致。”是的，如果没有足够的热情，你将无从表达内心的澎湃和感动，你将不会绞尽脑汁地把内心的情感和思想传递给其他人。热情可以让你的天赋发挥到极致，也可以让你的表达淋漓尽致，让你更好地传达内心的智慧和力量。001
一、激发企图心，努力表达你自己002
二、向整个会场传递你的正能量魔力008
三、表达爱和希望，是令人心有所动的源头013
四、以极大的热忱去做深入细致的分析019
五、让快乐成为习惯，让传达充满乐趣025
六、勇敢尝试，超越怯懦的藩篱030
第二章用有趣的故事传达魅力，做最会讲故事的人037
美国休斯顿大学研究教授布瑞妮·布朗曾在TED演说中提道：“故事是有灵魂的数据。”这是对故事最高级别的评价，也诠释了故事在传达中的重要性和意义。有趣的故事是一场演说的灵魂，也让传达的过程充满趣味，更让传达者充满魅力。037
一、用故事串联起你的构想038
二、用“对话和外貌”让故事变得鲜活045
三、三种最简单有效的故事类型050
四、在开头说一个好故事，打开好局面055
五、什么样的故事才是好故事062
第三章用幽默感染全场，让活力嗨翻全场069
心理学家罗德·马丁曾说：“过去百年来，幽默感已成为备受推崇的性格特征。”一个有幽默感的人，才是拥有魅力的，才能传递出内在的力量，凭借风趣的风格控制局面，带来轻松和谐的气氛。069
一、坦然表现你的真性情070
二、让话题幽默诙谐的两个步骤075
三、不仅语言幽默，还要做有幽默人格的人081
四、你的逸事就是你的幽默来源087
五、三种最有效的幽默语法092
第四章提供有趣的新知识，让听者脑洞大开097
导演詹姆斯·科迈隆在2010年2月的TED演讲中曾说道：“好奇心是你所拥有的最重要的特质，想象的力量可以创造真实事物。”在传达构想时，调动人们的好奇心也是最吸引人的方式之一，有趣的新知识可以快速调动人们的兴趣。097
一、使用得到官方验证的数据和知识098
二、运用那些一反常态的知识103
三、让复杂的新知识变得简单108
四、透露一点你的独家秘密113
五、换一种新奇方式谈旧知识119
第五章自然表达你自己，让分享无处不在125
哈佛大学商学院教授艾米·卡蒂在一次TED演说中说道：“不仅要假装到你成功，而且要假装到你成真。”这句颇有深意的话不仅告诉我们要保持一种成功自信的状态，还要让这种状态成为一种常态，并将这种状态分享给你周围的人，让别人感觉你就像在朋友面前自由表达，自信又快乐。125
一、拿出百分之百的真诚表达你自己126
二、怎样的语速语调人们才爱听131
三、凭借关键字，让听众记住你136
四、像人士般自然而胸有成竹142
五、万能手势的奇妙力量148
第六章调动多重感官，给听者前所未有的视听体验153
加州大学心理学家查理·梅尔博士指出：“兼用文字与图像的说明效果，更胜于纯粹只用文字。”单纯动用听觉只会令人疲劳，而多种感官的调动才会令人兴奋。在传达构想时，给听者一些多重感官的体验吧，让他们听到、看到、触到，甚至闻到、尝到，这会令你的演说更精彩。153
一、内容视觉化的艺术154
二、用语言描述景象，用文字打造心象159
三、让声音产生错落奇效触发听者听觉165
四、让你的表达风格独树一帜171
第七章没有令人称奇的桥段，就没人能够记住你177
微软创始人比尔·盖茨在一次TED演讲中放出一群蚊子，令在场的听众瞠目结舌，惊叹不已，然而也正因如此，人们对比尔·盖茨的那次演说主题印象深刻，久久难忘。在传达构想时设计令人称奇的桥段，可以调动人们的情绪，使气氛达到高潮，也让你的传达更容易被人记住，更具有感染力。177
一、偶尔来点“恐怖”的178
二、制造意料之外的惊喜演讲183
三、巧用道具让演讲更精彩188
四、闻所未闻的大数据让你的桥段更精彩193
五、借助多媒体的力量198
六、在高潮中结束，让人回味无穷203
第八章抛弃又臭又长的讲话，学习18分钟高效表达209
长时间的聆听会令人无法集中精力，聪明的演说者会在尽量短的时间内清楚地传达构想。怎样让演讲短小精悍，不让听众反感？怎样在第一时间传达你的构想？看看TED演讲中18分钟的智慧吧。209
一、简约表达的重要性210
二、三个方法浓缩你的演讲216
三、现场示范，让传达更加准确221
演讲视频观看网址227

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