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Jingdong book

纵横:中国第一部顾问式销售小说

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纵横:中国第一部顾问式销售小说

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胆识和智慧的角逐,人性与道德的挣扎,中国第1部顾问式销售小说。
第1遍,看职场的苍凉悲戚;第2遍,看销售的诡诈百出;第3篇,看商场的为贾之道。
这是一场纯男人之间的战争,拼胆识,拼勇气
这是一场高智商的角逐,比智慧,比谋略
这是一种不靠折扣回纽扣的销售之道
这是一种不玩弄阴谋和权术的职场生存法则
Content Description

主要内容简介:这是一部纯男人之间的战争,拼胆识,拼勇气。这是一场高智商的角逐。那些成功或者失败的项目;那些曾经在自己身边的兄弟和对手;那些热血和背叛;那些眼泪和成长;那些付出和贪婪;那些智慧和阴谋。所有的那些已经发生的和已经逝去的。
这是一场三个男人之间的战争,他们是对手。各为其主,必致对方于死地;他们也是朋友,危难之时,必挺身而出,拼死相救。他们有不同的追求,但是却都喜欢和尊重‘销售’这门职业。他们的人性、智慧、无奈和挣扎在一场场关于‘销售’的战争中被淋漓尽致的表现出来。他们成长着,坚持着却又不断地否定着。人在职场,心在天涯。在青春的消磨中体悟着人生的酸甜苦辣。
Author Description

崔建中,顾问式销售的实战派资深专家,资深培训师。 从事管理软件营销和管理信息化咨询工作十七年。作为信息化咨询专家,为近百家大中型企业提供过信息化咨询服务。 先后在用友、浪潮、和佳等国内著名软件公司任高级经理,现任浪潮集团产品市场部总经理。 从基层销售做起,历任销售部经理、渠道市场部经理、全国销售总监、产品市场部总经理。 作为销售精英,十余年主持和参与过几百个大型软件项目的销售,带领多个营销团队取得过辉煌的业绩。
Comments

管理和营销中任何有价值的东西,都必须是可培训、可复制、可推广的。我相信《纵横》中处处体现的顾问式销售模式一定会成为广大销售人员的标准销售方法和销售工具。
——《细节决定成败》作者汪中求

商场的一部三国演义,职场的一曲慷慨悲歌。商场就是战场,职场也是沙场,每一个在职场奋斗的人,都应该好好看看这本书。
——《水煮三国》作者成君忆

商场就是战场,销售人员就是战士,书中的这群销售战士用他们的智慧、勇气、团队精神和坚忍不拔的毅力演绎了一场轰轰烈烈的销售战争。
——《向解放军学习》作者张建华

读完《纵横》,我必须说,正是这群永不服输的销售高手把中国的销售史由简单的关系型销售推到了以客户利益为核心的顾问式销售模式上来了。
——中软国际副总裁林惠春

殊死搏斗,三个高手却能坚守道德和职业的底线。这本书知微、知彰、知柔、知刚,写尽了职场的风云诡诈、道出了人生的酸甜苦辣。虽是现代职场小说,我却读到了侠骨丹心,但愿这种古侠士之风能够一扫现代职场的阴柔之气。
——著名职场专家孙虹钢

理解和满足客户的需求是销售中永远的“道”,而所有的销售技巧都是这个“道”下面衍生的“术”。这本书很好地诠释了由“道”生“术”的顾问式销售技巧,非常值得各行业销售人员学习和借鉴。
——《销售与市场》杂志料料长李颖生

中国的商场正处于群雄并起的时代,也是一个无限关注客户价值的时代,相信大家能从此书中感受到这种营销大趋势的变化和对商场及职场的影响。
——中电科技国际贸易有限公司总裁阎立金

这本书让我重新认识了搏杀在市场前沿的销售人员们,认识了他们的追求、他们的理想以及他们的迷茫和痛苦。
——中国国际经济合作学会副秘书长梁现池

Catalogue

引子 缘起
第一篇 世味年来薄似纱
第一章 困境
第二章 突变
第三章 卖风险
第四章 陷害
第五章 造势
第六章 陷阱
第七章 联合
第八章 红尘
第九章 踌躇满志
第十章 出卖
第十一章 势与事
第十二章 离别
第十三章 筹谋
第十四章 布局
第十五章 救场

第二篇 谁令骑马客京华
第一章 新起点
第二章 有所不为
第三章 故人
第四章 政客
第五章 卖权利
第六章 军刀
第七章 内线
第八章 做局
第九章 执著
第十章 阻击
第十一章 职场规则
第十二章 货卖识家
第十三章 群众路线
第十四章 偶遇
第十五章 卖利益
第十六章 奇货可居
第十七章 借刀杀人
第十八章 兄弟

第三篇 小楼一夜听春雨
第一章 饭局
第二章 贪欲
第三章 打单文化
第四章 缘聚
第五章 切入点
第六章 玲珑机心
第七章 把柄
第八章 定计
第九章 故乡
第十章 苍蝇
第十一章 政治与业务
第十二章 设计
第十三章 暗度陈仓
第十四章 僵局
第十五章 卖价值
第十六章 操纵
第十七章 卖痛苦
第十八章 卖管理
第十九章 人局
第二十章 智斗
第二十一章 圈套
第二十二章 上屋抽梯
第二十三章 失之我命

第四篇 深巷明朝卖杏花
第一章 宝马与捷达
第二章 太子党
第三章 战场
第四章 交易
第五章 擂台
第六章 弄权
第七章 狭路
第八章 开枪
第九章 运筹
第十章 合纵
第十一章 命运
第十二章 荣誉
第十三章 连横
第十四章 业报
第十五章 卖政治
第十六章 切割
第十七章 总裁与刀
第十八章 沙场
第十九章 背叛
第二十章 惊心
第二十一章 诡道
第二十二章 成败
后记 当时只道是寻常
Book Abstract

晚上11点,杨耕正在宾馆专心处理邮件,刺耳的手机铃声突然响起,屏幕上来电显示是分公司总经理:田云舒。杨耕愣了一下,田云舒从来没这么晚打过电话,有什么急事?
“小杨,项目怎么样?”虽然来省城已经快5年了,但是田云舒的北京口音丝毫没变。不过杨耕却听得出来,今天田云舒的声音似乎有些压抑,他立刻感到老领导的心思应该不是在这个项目上。
“困难比较大,现在还不好说。”杨耕应付了一下,等着田云舒的下文。
“不用着急,慢慢来,另外告诉你一个事。”田云舒停顿了一下,“下周总部会派一个人过来,担任咱们公司的副总经理。”田云舒的语气尽量表现得轻描淡写,但是杨耕却隐隐听出声音里透出的一种无奈。
放下电话,杨耕呆呆地看着电脑屏幕,一种愤懑之情突然充满了全身。他站起身,一把推开窗户,窗外的寒风像是等了许久一样,立刻把室内的窗帘高高卷起。迎着一股凛冽的寒气,望着窗外冰冷的路灯,杨耕长叹一声:看来天要变了!
对于这个反常的电话,杨耕模模糊糊地感到,这个副总经理这个时候到来,对他和田云舒都是一个坏消息。看来分公司总经理的人选很可能又有变化了!
大约半年前,大老板唐思哲到分公司例行视察,吃饭的时候分公司的几个部门经理作陪,田云舒特地把杨耕安排在唐思哲旁边。记得当时大家讨论最多的是互联网对管理软件和销售模式的冲击,唐思哲话不多,脸上一直挂着淡淡的笑容,每次提完问题总是静静地听大家讨论。杨耕记不起当时自己说的什么了,不过唐思哲走后的第二天,田云舒特地把杨耕叫到了自己办公室。
“小杨,你知道,我早晚是要回北京的。”田云舒每次和人谈话总是习惯和谈话对象坐在同一张长沙发上或者搬把椅子坐到对面。
“你要走?”杨耕大吃一惊,虽然他知道这是早晚的事,但还是觉得难以接受。
“呵呵,没有那么急,我想干到这个任期结束,也就是到明年年底。我还有些大事没做。”田云舒笑了笑,“不过,任期到后我肯定要回北京总部,我女儿都3岁了,我也没陪过她几天。”每次说到女儿,田云舒的语气总是有些苦涩。“大老板这次来,我也跟他表达了这个想法。

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